Primo Brands Corporation (NYSE:PRMB) Receives $28.33 Consensus Price Target from Analysts

Primo Brands Corporation (NYSE:PRMB) has received an average recommendation of “Hold” from the thirteen analysts that are presently covering the stock, MarketBeat Ratings reports. Two equities research analysts have rated the stock with a sell rating, three have given a hold rating and eight have assigned a buy rating to the company. The average 1-year target price among brokerages that have issued ratings on the stock in the last year is $26.0909.

Several equities analysts have recently issued reports on PRMB shares. Barclays lowered their target price on shares of Primo Brands from $25.00 to $24.00 and set an “overweight” rating for the company in a report on Wednesday, November 26th. Weiss Ratings reiterated a “sell (d+)” rating on shares of Primo Brands in a research note on Monday, December 29th. Zacks Research cut Primo Brands from a “hold” rating to a “strong sell” rating in a research note on Tuesday, November 4th. Jefferies Financial Group started coverage on shares of Primo Brands in a research report on Friday, October 17th. They set a “hold” rating and a $23.00 price objective on the stock. Finally, Mizuho cut their price target on shares of Primo Brands from $28.00 to $24.00 and set an “outperform” rating on the stock in a report on Thursday.

Key Primo Brands News

Here are the key news stories impacting Primo Brands this week:

• Positive Sentiment: Investor interest spiked after a virtual fireside chat where management discussed upcoming business updates, which coincided with a sharp intraday rebound in the shares. Primo Brands (PRMB) Jumps 6% as Fireside Chat Ignites Investor Interest
• Positive Sentiment: Unusually large volume of call options was reported, indicating speculative or hedged bullish bets that can amplify upward moves in the stock. Investors Buy Large Volume of Call Options on Primo Brands (NYSE:PRMB)
• Neutral Sentiment: A full transcript of the fireside chat (covering the leadership transition and financial reporting approach) is available for investors wanting more detail; the content may influence sentiment once analyzed. Primo Brands Corporation (PRMB) Fireside Chat Discusses Leadership Transition and Financial Reporting Approach Transcript
• Negative Sentiment: Multiple shareholder‑rights firms have issued notices and filed a securities class action alleging undisclosed issues (merger failures, leadership changes, technology/supply‑chain risks). Firms are soliciting lead‑plaintiff motions and reminding investors of a Jan 12, 2026 filing deadline — this litigation overhang increases legal and reputational risk and could pressure the stock. Primo Brands Corporation / Primo Water Corporation Sued for Securities Law Violations – PRMB Hagens Berman Investor Alert

Primo Brands Price Performance

Shares of Primo Brands stock opened at $17.70 on Friday. The company’s fifty day simple moving average is $16.58 and its two-hundred day simple moving average is $22.24. Primo Brands has a 12-month low of $14.36 and a 12-month high of $35.85. The firm has a market cap of $6.55 billion, a PE ratio of -57.09, a price-to-earnings-growth ratio of 0.58 and a beta of 0.63. The company has a quick ratio of 0.86, a current ratio of 1.02 and a debt-to-equity ratio of 1.59.

Primo Brands (NYSE:PRMB) last posted its earnings results on Thursday, November 6th. The company reported $0.41 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.41. Primo Brands had a negative net margin of 1.30% and a positive return on equity of 12.52%. The company had revenue of $1.77 billion during the quarter, compared to analyst estimates of $1.78 billion. The firm’s quarterly revenue was up 35.3% on a year-over-year basis. As a group, equities analysts expect that Primo Brands will post 1.13 EPS for the current year.

Primo Brands announced that its board has approved a stock repurchase program on Monday, November 10th that allows the company to repurchase $50.00 million in shares. This repurchase authorization allows the company to purchase up to 0.9% of its stock through open market purchases. Stock repurchase programs are often a sign that the company’s board believes its shares are undervalued.

Primo Brands Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Friday, December 5th. Investors of record on Tuesday, November 25th were issued a $0.10 dividend. This represents a $0.40 annualized dividend and a yield of 2.3%. The ex-dividend date was Tuesday, November 25th. Primo Brands’s dividend payout ratio (DPR) is presently -129.03%.

Insider Activity at Primo Brands

In other Primo Brands news, CFO David W. Hass bought 15,910 shares of the business’s stock in a transaction that occurred on Tuesday, November 11th. The stock was bought at an average cost of $15.71 per share, for a total transaction of $249,946.10. Following the completion of the transaction, the chief financial officer owned 64,745 shares of the company’s stock, valued at $1,017,143.95. This represents a 32.58% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Michael John Cramer purchased 5,000 shares of the company’s stock in a transaction dated Monday, November 10th. The shares were acquired at an average price of $15.73 per share, for a total transaction of $78,650.00. Following the purchase, the director directly owned 17,762 shares in the company, valued at approximately $279,396.26. The trade was a 39.18% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders bought 203,469 shares of company stock worth $3,214,674. 58.40% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of PRMB. WINTON GROUP Ltd acquired a new position in shares of Primo Brands in the second quarter valued at about $3,255,000. KBC Group NV increased its stake in shares of Primo Brands by 0.7% in the second quarter. KBC Group NV now owns 2,066,527 shares of the company’s stock worth $61,211,000 after acquiring an additional 15,299 shares during the period. Axiom Investors LLC DE purchased a new position in shares of Primo Brands during the first quarter worth $115,081,000. Third Point LLC lifted its position in Primo Brands by 15.6% during the first quarter. Third Point LLC now owns 2,775,000 shares of the company’s stock valued at $98,485,000 after purchasing an additional 375,000 shares during the period. Finally, Allspring Global Investments Holdings LLC lifted its holdings in shares of Primo Brands by 60.5% in the 2nd quarter. Allspring Global Investments Holdings LLC now owns 3,802,613 shares of the company’s stock valued at $112,405,000 after buying an additional 1,433,010 shares during the period. Institutional investors own 87.71% of the company’s stock.

Primo Brands Company Profile

Primo Brands (NYSE: PRMB) is a consumer packaged beverage company that was established as an independent entity following a corporate spin‐off in 2023. The company specializes in the production, marketing and distribution of a broad portfolio of bottled water products, including purified, mineral and sparkling varieties. Through its focus on quality control and innovation, Primo Brands aims to deliver clean, great-tasting water in formats tailored to both at-home consumption and on-the-go lifestyles.

Its product range spans multi-serve and single-serve bottles, aluminum cans and other eco-friendly packaging solutions.