Amazon.com, Inc. $AMZN Shares Bought by Westbourne Investment Advisors Inc.

Westbourne Investment Advisors Inc. raised its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 6.8% during the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 32,251 shares of the e-commerce giant’s stock after purchasing an additional 2,047 shares during the quarter. Amazon.com accounts for approximately 2.0% of Westbourne Investment Advisors Inc.’s investment portfolio, making the stock its 18th biggest holding. Westbourne Investment Advisors Inc.’s holdings in Amazon.com were worth $7,081,000 as of its most recent SEC filing.

Other institutional investors have also modified their holdings of the company. Vanguard Group Inc. raised its position in Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after acquiring an additional 17,447,045 shares in the last quarter. State Street Corp boosted its position in Amazon.com by 1.4% in the 2nd quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock worth $82,073,203,000 after purchasing an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC grew its stake in shares of Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares during the period. Kingstone Capital Partners Texas LLC increased its holdings in shares of Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after purchasing an additional 132,616,953 shares in the last quarter. Finally, Norges Bank purchased a new position in shares of Amazon.com during the 2nd quarter valued at approximately $27,438,011,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analysts Set New Price Targets

A number of analysts recently issued reports on the stock. Raymond James Financial increased their price target on shares of Amazon.com from $230.00 to $275.00 and gave the stock an “outperform” rating in a report on Friday, October 31st. BNP Paribas Exane started coverage on shares of Amazon.com in a research report on Monday, November 24th. They issued an “outperform” rating for the company. HSBC increased their target price on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Jefferies Financial Group restated a “buy” rating and issued a $300.00 price target (up previously from $275.00) on shares of Amazon.com in a research note on Monday. Finally, CICC Research upped their price target on Amazon.com from $240.00 to $280.00 and gave the stock an “outperform” rating in a report on Wednesday, November 5th. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com currently has a consensus rating of “Moderate Buy” and an average target price of $295.23.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS & AI narrative lifts sentiment — Amazon is being positioned as an AI leader after recent moves highlighting AWS’s faster growth and potential big‑ticket AI partnerships (reports note OpenAI spending on AWS and talk of a possible $10B investment). That narrative is backing a rally and analyst upside. Amazon Is Trying to Position Itself as an AI Leader. Is It Working?
• Positive Sentiment: Momentum + analyst support — MarketBeat and others note AMZN has regained technical traction after a late‑2025 lull; firms (Jefferies, Wolfe, BMO) have reiterated/raised ratings and targets (examples: BMO PT to $304, Jefferies to $300), providing upside vs. current levels. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Neutral Sentiment: Regulatory update reduces near‑term EU risk — Reuters reports the EU’s digital rule overhaul will spare big tech from the strictest binding rules, a modest regulatory relief that lowers an immediate overhang but could raise US‑EU tensions. Big Tech spared strict rules in EU digital rule overhaul, sources say
• Neutral Sentiment: Analyst & social chatter — Multiple pieces highlight growing bullish thesis (Evercore, Bank of America, price‑target chatter to $300+). These drive flows/expectations but are contingent on AWS/ads execution. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments
• Negative Sentiment: Heavy insider selling — QuiverQuant notes substantial insider share sales (including large Bezos dispositions), which can spook some investors even if many sales are scheduled. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments
• Negative Sentiment: Merchant and employee friction — Reports of an Amazon AI tool creating merchant confusion and new corporate demands for employee productivity add reputational and operational risk that could draw regulatory or seller pushback. Amazon AI tool blindsides merchants by offering products without their knowledge

Insider Buying and Selling

In other news, Director Jonathan Rubinstein sold 8,173 shares of the stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the completion of the sale, the director directly owned 80,030 shares in the company, valued at $20,009,900.90. This represents a 9.27% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 79,734 shares of company stock worth $18,534,017 in the last ninety days. Company insiders own 9.70% of the company’s stock.

Amazon.com Trading Up 2.0%

AMZN stock opened at $246.29 on Friday. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The business’s 50-day moving average is $233.16 and its 200 day moving average is $227.46. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a market cap of $2.63 trillion, a price-to-earnings ratio of 34.79, a PEG ratio of 1.52 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue was up 13.4% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.43 earnings per share. On average, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.