Representative Julia Letlow (R-Louisiana) recently sold shares of Salesforce Inc. (NYSE:CRM). In a filing disclosed on January 13th, the Representative disclosed that they had sold between $1,001 and $15,000 in Salesforce stock on December 16th. The trade occurred in the Representative’s “MERRILL LYNCH INVESTMENT ACCOUNT #025” account.
Representative Julia Letlow also recently made the following trade(s):
- Sold $1,001 – $15,000 in shares of Pinterest (NYSE:PINS) on 12/16/2025.
- Purchased $1,001 – $15,000 in shares of United Rentals (NYSE:URI) on 12/16/2025.
- Sold $1,001 – $15,000 in shares of Mettler-Toledo International (NYSE:MTD) on 12/8/2025.
- Purchased $1,001 – $15,000 in shares of Icon Energy (NASDAQ:ICON) on 12/8/2025.
- Purchased $1,001 – $15,000 in shares of Devon Energy (NYSE:DVN) on 12/8/2025.
- Purchased $1,001 – $15,000 in shares of AstraZeneca (NASDAQ:AZN) on 12/8/2025.
- Purchased $1,001 – $15,000 in shares of Waters (NYSE:WAT) on 12/8/2025.
- Sold $1,001 – $15,000 in shares of Abbott Laboratories (NYSE:ABT) on 12/8/2025.
- Sold $1,001 – $15,000 in shares of AbbVie (NYSE:ABBV) on 12/8/2025.
- Sold $1,001 – $15,000 in shares of Warner Bros. Discovery (NASDAQ:WBD) on 12/8/2025.
Salesforce Stock Performance
Shares of NYSE CRM traded down $6.27 during mid-day trading on Thursday, reaching $233.30. 11,482,281 shares of the company’s stock were exchanged, compared to its average volume of 5,981,293. The firm has a 50-day moving average price of $249.62 and a two-hundred day moving average price of $250.92. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The firm has a market capitalization of $218.60 billion, a price-to-earnings ratio of 31.15, a price-to-earnings-growth ratio of 1.79 and a beta of 1.26. Salesforce Inc. has a 52 week low of $221.96 and a 52 week high of $367.09.
Salesforce Dividend Announcement
The firm also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were paid a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. The ex-dividend date was Thursday, December 18th. Salesforce’s payout ratio is presently 22.16%.
Insider Buying and Selling
In other news, Director G Mason Morfit bought 96,000 shares of the firm’s stock in a transaction that occurred on Friday, December 5th. The shares were bought at an average cost of $260.58 per share, with a total value of $25,015,680.00. Following the completion of the purchase, the director directly owned 2,994,509 shares in the company, valued at $780,309,155.22. This represents a 3.31% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available at this link. Also, Director Neelie Kroes sold 3,893 shares of the company’s stock in a transaction on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the sale, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 154,427 shares of company stock valued at $36,566,214 in the last 90 days. 3.00% of the stock is owned by insiders.
Salesforce News Roundup
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Goldman Sachs initiated coverage with a Buy and $330 price target, giving institutional validation to Salesforce’s recovery/story and supporting upside vs. current levels. Goldman Sachs Assumes Coverage of Salesforce (CRM) Stock
- Positive Sentiment: Salesforce is pushing Agentforce (agentic AI) into marquee use cases — World Economic Forum will use an Agentforce-powered assistant at Davos, raising visibility and enterprise validation for the platform. World Economic Forum and Salesforce Empower Global Leaders
- Positive Sentiment: New commercial partnerships are expanding Agentforce’s addressable market — Viz.ai announced a real‑time clinical intelligence integration for Agentforce Life Sciences, strengthening healthcare go‑to‑market and use-case monetization. Viz.ai and Salesforce Collaborate to Transform Pharma Engagement
- Positive Sentiment: Product progress: Slackbot revamp is generally available and other Agentforce commentary from analysts/covering outlets highlight potential medium‑term revenue acceleration if adoption scales. Salesforce makes revamped Slackbot generally available
- Neutral Sentiment: Analyst and investor write-ups (Seeking Alpha, Zacks) argue CRM’s long‑term growth profile and discounted cash‑flow multiples remain attractive — supportive longer‑term but not a trigger for near‑term moves. Salesforce: Cheap 14x FCF Multiple And Agentforce Acceleration
- Neutral Sentiment: Market‑level indicators show mixed signals (S&P futures/enterprise software momentum pieces) — macro/sector flows remain an important short‑term force. Salesforce (NYSE:CRM) S&P Futures Signal Enterprise Software Momentum
- Negative Sentiment: Unusually heavy put buying: traders purchased ~157k put contracts today (well above average), a clear short‑term bearish signal and likely contributor to the intraday selloff as hedging and directional bets ramp up.
- Negative Sentiment: Sector fears about agentic AI cannibalizing SaaS license revenue (Claude Code headlines) are pressuring CRM names; analysts and market pieces argue agentic agents could reduce demand for high‑margin human‑driven services. Why Salesforce stock is already down 10% this year
- Negative Sentiment: Multiple media pieces question whether the pullback makes CRM a bargain or a value trap and show the stock lagging other AI/software names — sentiment and headline risk are keeping selling pressure elevated. Salesforce stock has imploded: Is it a bargain or a value trap? Salesforce lags in 2026 as software stocks react to AI concerns
Wall Street Analysts Forecast Growth
A number of equities research analysts recently commented on CRM shares. Wedbush reaffirmed an “outperform” rating and issued a $375.00 price target on shares of Salesforce in a report on Thursday, December 4th. Guggenheim reissued a “neutral” rating on shares of Salesforce in a research report on Thursday, December 4th. Royal Bank Of Canada boosted their target price on Salesforce from $250.00 to $290.00 and gave the company a “sector perform” rating in a research note on Monday, January 5th. Cantor Fitzgerald reiterated an “overweight” rating on shares of Salesforce in a research note on Thursday, December 4th. Finally, BTIG Research began coverage on Salesforce in a report on Tuesday, December 16th. They issued a “buy” rating and a $335.00 price objective for the company. One investment analyst has rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $326.50.
Read Our Latest Stock Report on Salesforce
Institutional Trading of Salesforce
Institutional investors have recently added to or reduced their stakes in the stock. Avantax Advisory Services Inc. raised its position in Salesforce by 4.0% in the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock worth $23,814,000 after purchasing an additional 3,387 shares during the period. Grant Private Wealth Management Inc bought a new position in shares of Salesforce during the third quarter valued at about $1,458,000. Advyzon Investment Management LLC grew its stake in shares of Salesforce by 57.4% during the second quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock valued at $514,000 after buying an additional 687 shares during the last quarter. CX Institutional increased its holdings in shares of Salesforce by 78.0% in the third quarter. CX Institutional now owns 43,186 shares of the CRM provider’s stock worth $10,235,000 after buying an additional 18,927 shares during the period. Finally, Atalanta Sosnoff Capital LLC lifted its stake in shares of Salesforce by 8.5% in the 2nd quarter. Atalanta Sosnoff Capital LLC now owns 206,614 shares of the CRM provider’s stock valued at $56,342,000 after acquiring an additional 16,176 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.
About Representative Letlow
Julia Letlow (Republican Party) is a member of the U.S. House, representing Louisiana’s 5th Congressional District. She assumed office on April 14, 2021. Her current term ends on January 3, 2027.
Letlow (Republican Party) is running for re-election to the U.S. House to represent Louisiana’s 5th Congressional District. She declared candidacy for the primary scheduled on November 3, 2026.
Julia Letlow earned a doctorate. Letlow’s career experience includes working as a senior administrator with the University of Louisiana at Monroe.
Salesforce Company Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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