comScore (NASDAQ:SCOR) versus BrightView (NYSE:BV) Head to Head Review

BrightView (NYSE:BV) and comScore (NASDAQ:SCOR) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.

Analyst Ratings

This is a summary of recent recommendations and price targets for BrightView and comScore, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BrightView	1	3	2	2	2.63
comScore	1	0	0	0	1.00

BrightView currently has a consensus target price of $14.70, suggesting a potential upside of 10.48%. Given BrightView’s stronger consensus rating and higher probable upside, equities research analysts plainly believe BrightView is more favorable than comScore.

Profitability

This table compares BrightView and comScore’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BrightView	2.10%	8.43%	3.21%
comScore	-2.75%	N/A	-0.17%

Risk and Volatility

BrightView has a beta of 1.28, meaning that its share price is 28% more volatile than the S&P 500. Comparatively, comScore has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Institutional & Insider Ownership

92.4% of BrightView shares are held by institutional investors. Comparatively, 42.2% of comScore shares are held by institutional investors. 2.2% of BrightView shares are held by insiders. Comparatively, 11.1% of comScore shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares BrightView and comScore”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BrightView	$2.67 billion	0.47	$56.00 million	$0.04	332.65
comScore	$356.05 million	0.12	-$60.25 million	($5.52)	-1.56

BrightView has higher revenue and earnings than comScore. comScore is trading at a lower price-to-earnings ratio than BrightView, indicating that it is currently the more affordable of the two stocks.

Summary

BrightView beats comScore on 14 of the 15 factors compared between the two stocks.

About BrightView

BrightView Holdings, Inc., through its subsidiaries, provides commercial landscaping services in the United States. It operates through two segments, Maintenance Services and Development Services. The Maintenance Services segment delivers a suite of recurring commercial landscaping services, including mowing, gardening, mulching and snow removal, water management, irrigation maintenance, tree care, golf course maintenance, and specialty turf maintenance. Its customers' properties include corporate and commercial properties, homeowners associations, public parks, hotels and resorts, airport authorities, municipalities, hospitals and other healthcare facilities, educational institutions, restaurants and retail, and golf courses. This segment's customer base includes approximately 8,800 office parks and corporate campuses 7,100 residential communities, and 550 educational institutions. The Development Services segment offers landscape architecture and development services for new facilities and redesign projects. Its services include project design and management services, landscape architecture and installation, irrigation installation, tree moving and installation, pool and water features, sports field, and other services. BrightView Holdings, Inc. also operates as official field consultant to various league baseball. The company was founded in 1939 and is headquartered in Blue Bell, Pennsylvania.

About comScore

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.