Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 8,000 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $11.69, for a total value of $93,520.00. Following the completion of the sale, the insider directly owned 2,783,330 shares in the company, valued at $32,537,127.70. The trade was a 0.29% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link.

Steven Yi also recently made the following trade(s):

• On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.51, for a total value of $92,080.00.
• On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.66, for a total value of $93,280.00.
• On Monday, January 5th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.98, for a total value of $95,840.00.
• On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.94, for a total value of $103,520.00.
• On Monday, December 29th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.65, for a total transaction of $101,200.00.
• On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.67, for a total transaction of $101,360.00.
• On Monday, December 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.86, for a total transaction of $102,880.00.
• On Wednesday, December 17th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.82, for a total transaction of $102,560.00.
• On Monday, December 15th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.88, for a total transaction of $103,040.00.
• On Wednesday, December 10th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.50, for a total transaction of $108,000.00.

MediaAlpha Price Performance

MAX stock opened at $11.59 on Friday. MediaAlpha, Inc. has a 1 year low of $7.33 and a 1 year high of $13.92. The firm has a 50-day moving average of $12.54 and a 200 day moving average of $11.63. The company has a market cap of $755.06 million, a P/E ratio of -386.07 and a beta of 1.21.

MediaAlpha (NYSE:MAX) last posted its earnings results on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, topping analysts’ consensus estimates of $0.21 by $0.05. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.The firm had revenue of $306.51 million for the quarter, compared to the consensus estimate of $283.30 million. During the same quarter in the prior year, the business earned $0.17 EPS. The business’s revenue for the quarter was up 18.3% on a year-over-year basis. On average, equities research analysts expect that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Analysts Set New Price Targets

A number of analysts have recently weighed in on the stock. JPMorgan Chase & Co. upped their target price on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Keefe, Bruyette & Woods upped their price objective on shares of MediaAlpha from $18.00 to $19.00 and gave the stock an “outperform” rating in a report on Thursday, October 30th. The Goldman Sachs Group set a $13.50 target price on shares of MediaAlpha in a research note on Friday, October 31st. Weiss Ratings reissued a “sell (d)” rating on shares of MediaAlpha in a research report on Monday, December 29th. Finally, Zacks Research downgraded MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, December 31st. Five research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, MediaAlpha presently has an average rating of “Moderate Buy” and an average target price of $17.25.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q3 results and analyst support — MediaAlpha reported revenue and EPS that beat consensus (revenue up ~18% YoY; EPS beat). Several sell‑side firms maintain buy/outperform views and raised targets, supporting upside versus the current price. MarketBeat: MediaAlpha coverage
• Neutral Sentiment: Institutional ownership and positioning — About ~64% of shares are held by institutions and recent small institutional buys/sells suggest steady, not extreme, flows; that can reduce volatility but also limit rapid rebounds. MarketBeat: Institutional flows
• Neutral Sentiment: Technical context — The stock is trading below its 50‑day moving average and near the 200‑day average, a setup that can amplify reactions to news (technical resistance above, possible support near the 200‑day). MarketBeat: Technicals
• Negative Sentiment: Repeated insider selling — Multiple filings show director Eugene Nonko and insider Steven Yi sold shares on Jan. 12–14 (several 5.4k–8k trades each), and Yi has been selling regularly since December. While insiders still hold large stakes, the cadence and size of sales can signal liquidity needs or rotation and tends to weigh on sentiment. InsiderTrades: Insider selling alert
• Negative Sentiment: Short‑term pressure likely — Given the concentration of recent insider disposals and the stock sitting under its 50‑day average, expect near‑term selling pressure until follow‑through positive catalysts (better guidance, incremental bookings, or insider buying) emerge. SEC: Recent Form 4 filings
• Neutral Sentiment: Unrelated ticker note — A separate press release referenced a TSXV ticker “MAX” (Max Resource Corp.) consolidating shares; this is not MediaAlpha and should be disregarded for NYSE:MAX analysis. Newsfile: Max Resource consolidation

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Quarry LP increased its position in shares of MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after acquiring an additional 1,234 shares in the last quarter. Tower Research Capital LLC TRC boosted its stake in MediaAlpha by 28.0% during the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after purchasing an additional 1,213 shares during the last quarter. Raymond James Financial Inc. bought a new stake in shares of MediaAlpha in the 2nd quarter worth $62,000. Semanteon Capital Management LP purchased a new position in shares of MediaAlpha in the second quarter worth $110,000. Finally, Pallas Capital Advisors LLC purchased a new position in shares of MediaAlpha in the second quarter worth $111,000. Institutional investors own 64.39% of the company’s stock.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.