The Glimpse Group (NASDAQ:VRAR – Get Free Report) and Yext (NYSE:YEXT – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, dividends, valuation and analyst recommendations.
Earnings & Valuation
This table compares The Glimpse Group and Yext”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| The Glimpse Group | $10.53 million | 2.18 | -$2.55 million | ($0.12) | -9.08 |
| Yext | $420.96 million | 2.22 | -$27.95 million | ($0.01) | -762.00 |
Volatility and Risk
The Glimpse Group has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500. Comparatively, Yext has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and recommmendations for The Glimpse Group and Yext, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| The Glimpse Group | 1 | 0 | 1 | 0 | 2.00 |
| Yext | 1 | 2 | 3 | 0 | 2.33 |
The Glimpse Group presently has a consensus price target of $2.62, indicating a potential upside of 140.37%. Yext has a consensus price target of $9.44, indicating a potential upside of 23.85%. Given The Glimpse Group’s higher possible upside, equities analysts clearly believe The Glimpse Group is more favorable than Yext.
Insider & Institutional Ownership
21.4% of The Glimpse Group shares are owned by institutional investors. Comparatively, 71.0% of Yext shares are owned by institutional investors. 17.1% of The Glimpse Group shares are owned by insiders. Comparatively, 5.2% of Yext shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares The Glimpse Group and Yext’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| The Glimpse Group | -27.10% | -16.60% | -14.03% |
| Yext | 5.89% | 18.57% | 4.74% |
Summary
Yext beats The Glimpse Group on 9 of the 14 factors compared between the two stocks.
About The Glimpse Group
The Glimpse Group, Inc., a virtual reality (VR) and augmented reality (AR) platform company, provides enterprise-focused software, services, and solutions in the United States. It offers QReal, a software that creates and distributes photorealistic 3D interactive digital models and experiences in AR; Immersive Health Group, a VR/AR platform for evidence-based and outcome driven healthcare solutions; and Foretell Reality, a social VR platform for behavioral health, support groups, collaboration, and soft skills training. The company also provides Glimpse Turkey for developing and creating 3D models for QReal; XR Terra that provides immersive technologies for teaching courses and training; Sector 5 Digital for corporate immersive experiences and events; PulpoAR, an AR try-on technology that targets the beauty and cosmetics industry; and Brightline Interactive, which offers immersive and interactive experiences, training scenarios, and simulations for government and commercial customers. The company was incorporated in 2016 and is headquartered in New York, New York.
About Yext
Yext, Inc. organizes business facts to provide answers to consumer questions in North America and internationally. It operates Yext platform, a cloud-based platform that allows its customers to offer answers to consumer questions, to control the facts about their businesses and the content of their landing pages, and to manage their consumer reviews; and provides customers to update their information and content through its publisher network of maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories, and social networks, as well as professional services. The company’s platform also enables its customers to centralize, control and manage data fields, including store information comprising name, address, phone number, and holiday hours; professional information, such as headshot, specialties, and education; job information consists of title and description; FAQs and other information. It serves various industries, such as healthcare, hospitality, food services, retail, and financial services. Yext, Inc. was incorporated in 2006 and is headquartered in New York, New York.
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