Amazon.com (NASDAQ:AMZN) Price Target Raised to $300.00 at Scotiabank

Amazon.com (NASDAQ:AMZN) had its price target boosted by equities research analysts at Scotiabank from $275.00 to $300.00 in a research note issued on Tuesday,MarketScreener reports. The brokerage currently has an “outperform” rating on the e-commerce giant’s stock. Scotiabank’s price target indicates a potential upside of 29.43% from the stock’s current price.

A number of other equities analysts have also recently issued reports on AMZN. Canaccord Genuity Group set a $300.00 target price on Amazon.com and gave the stock a “buy” rating in a report on Friday, October 31st. Rothschild Redb downgraded Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. Robert W. Baird set a $285.00 price target on Amazon.com and gave the stock an “outperform” rating in a report on Friday, October 31st. Wall Street Zen cut Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Finally, JMP Securities set a $300.00 price target on shares of Amazon.com in a research note on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and an average target price of $296.41.

Amazon.com Stock Performance

Shares of AMZN stock opened at $231.79 on Tuesday. Amazon.com has a one year low of $161.38 and a one year high of $258.60. The stock has a market cap of $2.48 trillion, a PE ratio of 32.99, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a 50-day moving average of $232.27 and a 200-day moving average of $228.78.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same period in the prior year, the business earned $1.43 EPS. As a group, sell-side analysts expect that Amazon.com will post 6.31 earnings per share for the current year.

Insiders Place Their Bets

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction dated Monday, December 1st. The shares were sold at an average price of $233.22, for a total transaction of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares in the company, valued at $117,993,927.48. This trade represents a 0.49% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Amazon.com

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. Kingstone Capital Partners Texas LLC grew its stake in shares of Amazon.com by 542,733.6% in the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after acquiring an additional 132,616,953 shares in the last quarter. Norges Bank purchased a new stake in Amazon.com during the 2nd quarter worth about $27,438,011,000. Nuveen LLC acquired a new stake in Amazon.com during the first quarter worth about $11,674,091,000. Vanguard Group Inc. increased its holdings in Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. Finally, Laurel Wealth Advisors LLC increased its holdings in shares of Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after acquiring an additional 12,122,668 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wells Fargo kept an Overweight rating and raised its price target to $301, citing potential upside from AWS revisions and capacity investments. Read More.
• Positive Sentiment: AWS expanded partnerships and product initiatives continue to support long-term cloud growth — examples include an expanded AWS deal with the PGA Tour that leans into AI-driven content. That strengthens AWS revenue visibility. Read More.
• Positive Sentiment: Amazon launched its first Amazon Now quick-commerce site in the U.K., a push that could improve same-day grocery and consumables sales and increase market share versus rivals. Read More.
• Positive Sentiment: Bank of America included Amazon among stocks it expects to “win” the upcoming earnings season, reflecting positive expectations for AWS and ad checks. Read More.
• Neutral Sentiment: CEO Andy Jassy discussed AI strategy and the need to lower inference costs and highlighted Amazon’s custom Trainium chips — a long-term positive for AWS cost structure but with uncertain near-term margin impact. Read More.
• Neutral Sentiment: Strategic initiatives (sovereign cloud offerings, deeper AI integrations, and automation/robotics in grocery/fulfillment) are repeatedly flagged by analysts and outlets as reinforcing Amazon’s durable growth runway, though benefits will play out over multiple years. Read More.
• Negative Sentiment: Jassy warned that President Trump’s tariffs have begun to “creep” into some prices — implying higher costs for sellers and potential pressure on consumer demand and margins if costs persist. Read More.
• Negative Sentiment: Amazon led declines among the Magnificent Seven in broader tech weakness, reflecting sentiment-driven selling in AI/large-cap growth names. That market momentum can pressure the stock even with company-specific positives. Read More.
• Negative Sentiment: Raymond James trimmed its price target (from $275 to $260) while keeping an Outperform rating, noting headwinds from evolving “agentic commerce” dynamics — a modest analyst pullback that may cap near-term upside. Read More.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.