ServiceNow’s (NOW) “Buy” Rating Reiterated at BTIG Research

ServiceNow (NYSE:NOW)‘s stock had its “buy” rating reaffirmed by analysts at BTIG Research in a note issued to investors on Thursday,Benzinga reports. They presently have a $200.00 target price on the information technology services provider’s stock. BTIG Research’s price objective suggests a potential upside of 59.67% from the stock’s current price.

Other research analysts also recently issued reports about the company. The Goldman Sachs Group downgraded ServiceNow from a “buy” rating to a “sell” rating in a research note on Monday, January 12th. DA Davidson set a $220.00 price target on shares of ServiceNow and gave the stock a “buy” rating in a research note on Tuesday, December 16th. UBS Group set a $175.00 price objective on shares of ServiceNow in a research note on Wednesday. Macquarie reissued a “neutral” rating and issued a $172.00 target price on shares of ServiceNow in a research note on Thursday, January 8th. Finally, Stifel Nicolaus lowered their target price on ServiceNow from $230.00 to $200.00 and set a “buy” rating on the stock in a report on Friday, January 9th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $211.15.

ServiceNow Price Performance

NYSE:NOW opened at $125.26 on Thursday. The firm has a market cap of $130.07 billion, a P/E ratio of 75.73, a price-to-earnings-growth ratio of 2.16 and a beta of 0.98. The stock has a 50 day moving average of $155.06 and a two-hundred day moving average of $174.14. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13.

Insider Activity at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the completion of the transaction, the director directly owned 47,930 shares in the company, valued at approximately $7,745,488. This represents a 3.03% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Lawrence Jackson sold 1,325 shares of the firm’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $162.04, for a total value of $214,708.30. Following the sale, the director directly owned 1,615 shares of the company’s stock, valued at $261,701.06. The trade was a 45.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 15,310 shares of company stock valued at $2,533,585 over the last 90 days. Corporate insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. Brighton Jones LLC raised its position in ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after purchasing an additional 30 shares during the period. Sivia Capital Partners LLC raised its holdings in shares of ServiceNow by 4.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after buying an additional 34 shares during the period. AdvisorNet Financial Inc lifted its stake in ServiceNow by 39.7% during the 2nd quarter. AdvisorNet Financial Inc now owns 218 shares of the information technology services provider’s stock worth $224,000 after acquiring an additional 62 shares in the last quarter. Accurate Wealth Management LLC boosted its holdings in ServiceNow by 36.1% during the 2nd quarter. Accurate Wealth Management LLC now owns 441 shares of the information technology services provider’s stock valued at $427,000 after acquiring an additional 117 shares during the period. Finally, Financial Management Professionals Inc. lifted its position in shares of ServiceNow by 38.8% during the second quarter. Financial Management Professionals Inc. now owns 68 shares of the information technology services provider’s stock worth $70,000 after purchasing an additional 19 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Strategic AI partnership with OpenAI — ServiceNow signed a three-year deal to embed OpenAI models (GPT-5.2 referenced in coverage) into its platform to power agentic AI across enterprise workflows, a move that could accelerate product differentiation and sales to large customers. ServiceNow inks deal with OpenAI
• Positive Sentiment: Expanded partner programs to accelerate AI agent adoption — ServiceNow rolled out global Partner and Build programs and beefed up its channel strategy to drive third‑party agent innovation and faster go‑to‑market for AI solutions, which could increase partner-driven bookings. Partner Program announcement
• Positive Sentiment: OEM/ISV integrations broaden product utility — Action1 partnership adds real-time CMDB synchronization and autonomous patching to the ServiceNow ecosystem, a practical feature set that can deepen enterprise stickiness. Action1 partnership
• Positive Sentiment: Visible insider/manager buying — An investor segment (coverage of Malcolm Ethridge increasing his NOW position) signals conviction from at least one institutional investor, which can support sentiment among growth investors. Investor buys more ServiceNow
• Neutral Sentiment: Analyst/compare coverage highlights competitive positioning — Analysts and outlets (e.g., Zacks) argue ServiceNow’s AI-driven workflow and partnerships give it an edge vs. peers like Adobe, but this is a thematic comparison rather than fresh financials. ServiceNow vs Adobe analysis
• Neutral Sentiment: Sector bullishness mention — ServiceNow appears on lists of top software stocks that could outperform, reflecting favorable macro sentiment toward scalable SaaS names; this supports interest but is not a catalyst by itself. Software stock picks
• Negative Sentiment: Analysts trimmed price targets — BMO and Mizuho lowered their targets (to $175 and $190) while keeping Outperform ratings; cut targets signal more conservative near‑term expectations and can weigh on sentiment. BMO PT lowered Mizuho PT lowered
• Negative Sentiment: Recent share weakness and analyst commentary — Coverage notes a sharp multi‑week selloff and a 2025 slump tied to sentiment around a stock split, acquisition activity and execution concerns; this increases downside risk until growth re-accelerates. Fool: why NOW slumped Invezz: stock tanking

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.