Alphabet Inc. $GOOG Shares Purchased by Ritholtz Wealth Management

Ritholtz Wealth Management grew its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 7.3% in the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 126,673 shares of the information services provider’s stock after acquiring an additional 8,603 shares during the quarter. Alphabet comprises about 0.6% of Ritholtz Wealth Management’s investment portfolio, making the stock its 23rd largest holding. Ritholtz Wealth Management’s holdings in Alphabet were worth $30,851,000 at the end of the most recent reporting period.

Other large investors have also modified their holdings of the company. Bleakley Financial Group LLC raised its position in Alphabet by 1.4% in the second quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after acquiring an additional 2,304 shares in the last quarter. CWA Asset Management Group LLC grew its position in Alphabet by 2.2% in the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock worth $38,272,000 after buying an additional 3,444 shares during the last quarter. American National Bank of Texas bought a new position in shares of Alphabet in the third quarter valued at $900,000. Northwestern Mutual Wealth Management Co. lifted its position in shares of Alphabet by 3.7% during the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock valued at $206,542,000 after acquiring an additional 42,028 shares during the last quarter. Finally, Tower View Wealth Management LLC lifted its position in shares of Alphabet by 6.9% during the 2nd quarter. Tower View Wealth Management LLC now owns 27,644 shares of the information services provider’s stock valued at $4,904,000 after acquiring an additional 1,776 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Raymond James upgraded GOOG to a “Strong Buy” and raised its price target to $400, citing acceleration across Alphabet’s AI stack — a direct catalyst for buying interest. Raymond James upgrades Alphabet to Strong Buy as “AI stack shifts to high gear”
• Positive Sentiment: Analysts across the street are lifting targets and reiterating buy ratings (RBC, Wedbush, others), creating upward pressure ahead of Q4 earnings as expectations for AI‑driven ad and cloud growth rise. Alphabet Stock (GOOGL) Wins a New Street-High Price Target Ahead of Q4 Earnings
• Positive Sentiment: Apple plans to use Google’s Gemini models to power the next Siri — a major distribution win that strengthens Gemini’s reach across billions of devices and supports longer‑term monetization and platform lock‑in. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Waymo expanded its robotaxi service to Miami — incremental commercial rollout that supports Waymo’s path to revenue scale and diversification beyond advertising and cloud. Waymo launches robotaxi service in Miami, extending U.S. lead
• Positive Sentiment: Analysts are flagging strong momentum in Google Cloud, supporting upside to revenue growth and margins as enterprise AI adoption accelerates. Alphabet Stock Rises As Analyst Highlights Momentum In Google Cloud
• Neutral Sentiment: MarketBeat notes a modest pullback from record highs and technical consolidation near $320; fundamentals remain strong but valuation is elevated, so some investors may wait for a deeper retracement ahead of the Feb. 4 Q4 earnings print. Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
• Neutral Sentiment: Jim Cramer said he’s not abandoning the Magnificent Seven but acknowledged rotational flows into other sectors — a reminder that short‑term fund flows can temporarily divert gains away from market leaders like Alphabet. Jim Cramer says he’s not abandoning the Mag 7 stocks despite recent struggles. Here’s why
• Negative Sentiment: YouTube’s CEO flagged “managing AI slop” as a 2026 priority — content moderation and safety work could raise costs or slow monetization improvements on the platform if AI‑generated content proliferates. YouTube chief says ‘managing AI slop’ is a priority for 2026

Insider Activity at Alphabet

In other news, Director Frances Arnold sold 102 shares of the business’s stock in a transaction on Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total transaction of $31,971.90. Following the transaction, the director directly owned 18,205 shares in the company, valued at $5,706,357.25. The trade was a 0.56% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction on Monday, December 15th. The shares were sold at an average price of $312.30, for a total value of $867,569.40. Following the sale, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. The trade was a 23.66% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 192,687 shares of company stock worth $58,728,068. 12.99% of the stock is currently owned by company insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on GOOG shares. Pivotal Research reaffirmed a “buy” rating and set a $400.00 target price (up from $350.00) on shares of Alphabet in a research report on Friday, December 5th. Piper Sandler increased their price target on Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Oppenheimer boosted their price objective on Alphabet from $300.00 to $345.00 and gave the stock an “outperform” rating in a report on Thursday, October 30th. JPMorgan Chase & Co. raised their target price on shares of Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a report on Monday, October 27th. Finally, Rosenblatt Securities set a $279.00 target price on shares of Alphabet in a research report on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have issued a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Buy” and an average price target of $326.13.

Alphabet Trading Up 0.7%

Shares of NASDAQ GOOG opened at $330.84 on Friday. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. Alphabet Inc. has a one year low of $142.66 and a one year high of $341.20. The business has a 50-day moving average price of $315.30 and a two-hundred day moving average price of $259.15. The firm has a market capitalization of $3.99 trillion, a PE ratio of 32.63, a PEG ratio of 1.81 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The company had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm’s quarterly revenue was up 15.9% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.12 EPS. As a group, analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.