Apple Inc. $AAPL Shares Acquired by RWQ Financial Management Services Inc.

RWQ Financial Management Services Inc. boosted its holdings in shares of Apple Inc. (NASDAQ:AAPL) by 5,388.0% in the 3rd quarter, Holdings Channel reports. The firm owned 104,326 shares of the iPhone maker’s stock after buying an additional 102,425 shares during the period. Apple accounts for about 11.5% of RWQ Financial Management Services Inc.’s holdings, making the stock its largest position. RWQ Financial Management Services Inc.’s holdings in Apple were worth $26,565,000 at the end of the most recent quarter.

Other institutional investors also recently modified their holdings of the company. Capstone Wealth Management LLC grew its holdings in shares of Apple by 0.5% during the 3rd quarter. Capstone Wealth Management LLC now owns 8,537 shares of the iPhone maker’s stock valued at $2,174,000 after purchasing an additional 42 shares during the last quarter. Baker Boyer National Bank boosted its position in Apple by 0.3% in the second quarter. Baker Boyer National Bank now owns 18,011 shares of the iPhone maker’s stock valued at $3,695,000 after buying an additional 47 shares in the last quarter. Beddow Capital Management Inc. grew its stake in shares of Apple by 1.8% during the second quarter. Beddow Capital Management Inc. now owns 2,597 shares of the iPhone maker’s stock worth $533,000 after buying an additional 47 shares during the last quarter. Uncommon Cents Investing LLC grew its stake in shares of Apple by 0.4% during the third quarter. Uncommon Cents Investing LLC now owns 10,609 shares of the iPhone maker’s stock worth $2,701,000 after buying an additional 47 shares during the last quarter. Finally, Red Tortoise LLC increased its holdings in shares of Apple by 0.9% during the second quarter. Red Tortoise LLC now owns 5,717 shares of the iPhone maker’s stock worth $1,173,000 after buying an additional 49 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Analyst Ratings Changes

A number of equities research analysts recently weighed in on AAPL shares. Morgan Stanley restated an “overweight” rating and set a $315.00 price objective (up previously from $305.00) on shares of Apple in a research report on Wednesday, December 17th. Evercore ISI restated an “outperform” rating and set a $330.00 price target on shares of Apple in a report on Tuesday, January 20th. DA Davidson raised their price objective on shares of Apple from $250.00 to $270.00 and gave the company a “neutral” rating in a report on Friday, October 31st. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a research report on Friday, January 2nd. Finally, Sanford C. Bernstein set a $325.00 price target on shares of Apple in a research report on Monday, November 3rd. One research analyst has rated the stock with a Strong Buy rating, twenty have assigned a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $282.80.

Insider Activity

In other news, insider Chris Kondo sold 3,752 shares of the business’s stock in a transaction dated Friday, November 7th. The stock was sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. The trade was a 19.90% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 0.06% of the stock is owned by corporate insiders.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Strong iPhone demand and services growth are expected to drive record-like Q1 revenue, supporting upside to guidance and near-term topline. Strong iPhone sales to power Apple’s holiday quarter, Google AI deal in focus
• Positive Sentiment: Wall Street previews and some analyst upgrades (Wedbush optimism, JPMorgan chatter) highlight 2026 as potentially pivotal for Apple’s AI strategy and revenue re-acceleration. Apple earnings: Wedbush’s Ives sees iPhone strength, AI strategy taking shape
• Neutral Sentiment: Investors are bracing for volatility: options markets imply a ~4.15% move around earnings, which can amplify short-term selling or buying. Apple Is About to Report Q1 Earnings. Options Traders Are Expecting a 4-15% Move
• Neutral Sentiment: Apple’s Gemini-powered Siri rollout (deep Google tie-up) is coming and is central to investor debate — it’s a potential long-term catalyst but raises scrutiny over execution and partner dynamics. Apple’s Gemini‑Powered Siri Arrives in February
• Neutral Sentiment: Some headlines (CEO Tim Cook’s public comments and supplier strength like Corning) keep the narrative mixed — supportive fundamentals but headline risk from non-financial issues. Apple’s Cook says he’s ‘heartbroken’ by Minneapolis events and has spoken with Trump
• Negative Sentiment: Legal risk: Apple was hit with a U.S. antitrust/technology theft suit, adding regulatory/legal overhang that can pressure sentiment ahead of results. Apple sued for allegedly breaking US antitrust law, stealing camera tech
• Negative Sentiment: Analyst downgrades and risk calls — Jefferies flagged App Store/Google ad headwinds and boutique firms maintain sell ratings — feeding concerns that growth/margins could be capped. Jefferies Flags App Store and Google Ad Risks for Apple (AAPL) Aletheia Maintains Sell on Apple (AAPL)
• Negative Sentiment: Brand/design critiques (Liquid Glass/UI changes) and media skepticism can dent the premium narrative if product enthusiasm cools. Apple’s unrivaled commitment to excellence is fading. A designer explains why

Apple Trading Down 0.7%

AAPL opened at $256.44 on Thursday. Apple Inc. has a twelve month low of $169.21 and a twelve month high of $288.62. The company has a quick ratio of 0.86, a current ratio of 0.89 and a debt-to-equity ratio of 1.06. The company has a fifty day moving average of $268.78 and a 200-day moving average of $251.02. The stock has a market cap of $3.77 trillion, a PE ratio of 34.33, a price-to-earnings-growth ratio of 2.40 and a beta of 1.09.

Apple (NASDAQ:AAPL) last released its earnings results on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.74 by $0.11. Apple had a net margin of 26.92% and a return on equity of 164.05%. The business had revenue of $102.47 billion for the quarter, compared to analyst estimates of $101.65 billion. During the same quarter in the previous year, the business earned $1.64 earnings per share. Apple’s revenue for the quarter was up 8.7% on a year-over-year basis. On average, sell-side analysts predict that Apple Inc. will post 7.28 EPS for the current year.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.