Principal Financial Group Inc. Grows Stock Holdings in Shopify Inc. $SHOP

Principal Financial Group Inc. grew its stake in shares of Shopify Inc. (NASDAQ:SHOP) (TSE:SHOP) by 16.3% during the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 450,895 shares of the software maker’s stock after acquiring an additional 63,300 shares during the period. Principal Financial Group Inc.’s holdings in Shopify were worth $67,006,000 at the end of the most recent reporting period.

Other large investors have also recently made changes to their positions in the company. Souders Financial Advisors grew its position in shares of Shopify by 1.7% in the third quarter. Souders Financial Advisors now owns 7,067 shares of the software maker’s stock valued at $1,050,000 after purchasing an additional 120 shares in the last quarter. Hazlett Burt & Watson Inc. boosted its stake in Shopify by 16.7% in the 3rd quarter. Hazlett Burt & Watson Inc. now owns 700 shares of the software maker’s stock worth $104,000 after purchasing an additional 100 shares during the period. Frank Rimerman Advisors LLC grew its holdings in Shopify by 11.9% during the 3rd quarter. Frank Rimerman Advisors LLC now owns 9,600 shares of the software maker’s stock valued at $1,427,000 after buying an additional 1,018 shares in the last quarter. Werba Rubin Papier Wealth Management purchased a new position in Shopify during the 3rd quarter valued at about $220,000. Finally, Welch & Forbes LLC increased its position in shares of Shopify by 3.0% during the third quarter. Welch & Forbes LLC now owns 150,548 shares of the software maker’s stock valued at $22,373,000 after buying an additional 4,432 shares during the period. 69.27% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

A number of research firms have recently commented on SHOP. Truist Financial set a $155.00 price objective on shares of Shopify and gave the company a “hold” rating in a research report on Tuesday, November 4th. Oppenheimer reiterated an “outperform” rating on shares of Shopify in a research note on Monday, December 1st. UBS Group set a $195.00 price target on shares of Shopify in a research report on Wednesday, December 3rd. KeyCorp increased their price objective on Shopify from $175.00 to $200.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Finally, National Bankshares boosted their target price on Shopify from $180.00 to $200.00 and gave the stock an “outperform” rating in a research report on Thursday, October 23rd. Twenty-five research analysts have rated the stock with a Buy rating and nineteen have given a Hold rating to the stock. According to MarketBeat, Shopify has a consensus rating of “Moderate Buy” and a consensus price target of $171.70.

Shopify News Roundup

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Analyst upgrades and bullish AI/agentic-commerce thesis — Arete Research upgraded SHOP from neutral to buy, and several bullish previews argue Shopify’s “agentic commerce” and AI strategy could re-accelerate revenue and expand the addressable market ahead of Q4 results. Upgrading Shopify On Agentic Commerce Inflection Point (Earnings Preview) Finviz (Arete upgrade)
• Positive Sentiment: Broker optimism on fundamentals and disciplined spending — Jefferies and other commentators expect Shopify to finish 2025 strongly, highlighting better margin visibility and controlled spending, which supports a constructive medium-term outlook. Shopify gears up for strong 2025 finish as analysts eye margins and AI strategy
• Neutral Sentiment: Bull case summaries and longer-term thesis circulate — Several write-ups (Compounding Your Wealth summary on InsiderMonkey) outline why long-term investors remain bullish on Shopify’s platform and AI opportunities, but these are forward-looking and depend on execution. Shopify Inc. (SHOP): A Bull Case Theory
• Neutral Sentiment: Technical/actionable trading notes — Some chart-focused commentary points to a bounce off recent trendlines after Shopify hit a multi-month low; this matters for short-term traders but doesn’t change fundamentals. Shopify Stock Could Extend a Bounce Off This Trendline
• Negative Sentiment: Recent steep decline and investor concern — Coverage notes a sharp drop from January highs and that Shopify is falling more than the broader market, increasing near-term downside risk and sparking momentum selling. Shopify (SHOP) Falls More Steeply Than Broader Market: What Investors Need to Know
• Negative Sentiment: Sell-side caution and valuation concerns — Some analysts and columnists argue the stock is overextended relative to near-term results (high trailing/forward P/E) and suggest trimming or selling around recent levels, highlighting the risk if AI-driven re-acceleration disappoints. Sell Shopify Stock At $130?

Shopify Stock Performance

Shares of NASDAQ:SHOP opened at $119.29 on Wednesday. The firm has a market capitalization of $155.30 billion, a PE ratio of 88.36, a price-to-earnings-growth ratio of 3.89 and a beta of 2.83. Shopify Inc. has a 52-week low of $69.84 and a 52-week high of $182.19. The firm has a fifty day moving average of $157.15 and a 200 day moving average of $151.51.

Shopify (NASDAQ:SHOP) (TSE:SHOP) last released its quarterly earnings results on Tuesday, November 4th. The software maker reported $0.27 earnings per share for the quarter, beating analysts’ consensus estimates of $0.24 by $0.03. Shopify had a return on equity of 11.72% and a net margin of 16.65%.The business had revenue of $2.84 billion for the quarter, compared to the consensus estimate of $2.75 billion. On average, sell-side analysts forecast that Shopify Inc. will post 1.12 EPS for the current fiscal year.

Shopify Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.