Evercore Issues Pessimistic Forecast for Snap (NYSE:SNAP) Stock Price

Snap (NYSE:SNAP) had its price objective cut by stock analysts at Evercore from $13.00 to $9.00 in a research report issued to clients and investors on Thursday, MarketBeat.com reports. The brokerage presently has an “in-line” rating on the stock. Evercore’s price objective points to a potential upside of 71.76% from the stock’s previous close.

A number of other brokerages have also recently commented on SNAP. Stifel Nicolaus set a $7.00 price target on Snap in a research report on Thursday, November 6th. BNP Paribas Exane initiated coverage on Snap in a report on Wednesday, January 14th. They set a “strong sell” rating for the company. Piper Sandler reiterated a “neutral” rating and issued a $8.00 target price (down previously from $10.00) on shares of Snap in a research report on Thursday. B. Riley Financial raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 price target for the company in a research report on Thursday. Finally, Guggenheim restated a “neutral” rating and set a $6.50 price objective on shares of Snap in a research note on Thursday. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, twenty-three have assigned a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, Snap currently has an average rating of “Hold” and a consensus price target of $8.66.

Snap Stock Up 2.3%

NYSE:SNAP opened at $5.24 on Thursday. The company has a current ratio of 3.67, a quick ratio of 3.67 and a debt-to-equity ratio of 1.57. Snap has a twelve month low of $5.10 and a twelve month high of $11.26. The company has a market cap of $9.01 billion, a PE ratio of -19.41 and a beta of 0.83. The company’s 50 day moving average is $7.58 and its two-hundred day moving average is $7.84.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.12). The company had revenue of $1.72 billion for the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.The company’s quarterly revenue was up 10.2% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.01 earnings per share. Analysts anticipate that Snap will post -0.3 EPS for the current year.

Insider Activity

In other Snap news, General Counsel Michael J. O’sullivan sold 70,882 shares of Snap stock in a transaction on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $591,155.88. Following the completion of the transaction, the general counsel owned 1,854,982 shares of the company’s stock, valued at approximately $15,470,549.88. The trade was a 3.68% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, CAO Rebecca Morrow sold 12,699 shares of the stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $8.34, for a total transaction of $105,909.66. Following the sale, the chief accounting officer directly owned 466,603 shares in the company, valued at approximately $3,891,469.02. The trade was a 2.65% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 393,341 shares of company stock valued at $3,169,210. 22.68% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Snap

A number of large investors have recently bought and sold shares of the business. Allworth Financial LP boosted its position in Snap by 92.3% during the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after purchasing an additional 1,581 shares in the last quarter. V Square Quantitative Management LLC purchased a new stake in shares of Snap in the fourth quarter valued at approximately $29,000. EverSource Wealth Advisors LLC raised its stake in shares of Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock worth $29,000 after buying an additional 3,071 shares during the period. Mirae Asset Global Investments Co. Ltd. purchased a new position in shares of Snap during the 3rd quarter valued at approximately $33,000. Finally, Banque Cantonale Vaudoise purchased a new position in shares of Snap during the 3rd quarter valued at approximately $39,000. Institutional investors and hedge funds own 47.52% of the company’s stock.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.