Booking’s (BKNG) “Market Perform” Rating Reiterated at Citizens Jmp

Citizens Jmp reaffirmed their market perform rating on shares of Booking (NASDAQ:BKNG) in a research report released on Wednesday morning, Marketbeat.com reports.

A number of other equities research analysts have also recently commented on the company. Citigroup cut Booking from an “outperform” rating to a “hold” rating in a report on Wednesday. Robert W. Baird set a $6,325.00 target price on Booking in a research note on Wednesday, October 29th. Wedbush upgraded Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price target for the company in a research note on Thursday, November 13th. Mizuho raised shares of Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price objective for the company in a report on Wednesday. Finally, Benchmark boosted their target price on shares of Booking from $6,200.00 to $6,400.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Twenty-seven research analysts have rated the stock with a Buy rating and ten have issued a Hold rating to the company. Based on data from MarketBeat, Booking presently has an average rating of “Moderate Buy” and a consensus price target of $6,180.00.

Booking Stock Performance

BKNG opened at $4,457.17 on Wednesday. Booking has a fifty-two week low of $4,096.23 and a fifty-two week high of $5,839.41. The firm’s fifty day moving average is $5,202.79 and its 200 day moving average is $5,282.66. The stock has a market cap of $143.65 billion, a price-to-earnings ratio of 28.97, a price-to-earnings-growth ratio of 0.95 and a beta of 1.21.

Insider Activity at Booking

In other Booking news, CEO Glenn D. Fogel sold 953 shares of the stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the transaction, the chief executive officer owned 19,615 shares in the company, valued at $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director directly owned 687 shares of the company’s stock, valued at $3,566,320.05. The trade was a 2.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 3,124 shares of company stock valued at $16,194,538. 0.16% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Jones Financial Companies Lllp increased its position in Booking by 7.7% during the 3rd quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock valued at $38,132,000 after buying an additional 492 shares in the last quarter. Y Intercept Hong Kong Ltd increased its holdings in shares of Booking by 15.6% during the second quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock valued at $2,958,000 after acquiring an additional 69 shares in the last quarter. Donaldson Capital Management LLC increased its holdings in shares of Booking by 59.6% during the third quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock valued at $6,042,000 after acquiring an additional 418 shares in the last quarter. Vontobel Holding Ltd. boosted its stake in Booking by 18.6% in the 2nd quarter. Vontobel Holding Ltd. now owns 75,534 shares of the business services provider’s stock worth $437,284,000 after purchasing an additional 11,829 shares in the last quarter. Finally, Panagora Asset Management Inc. grew its position in Booking by 67.3% during the 2nd quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock worth $174,893,000 after purchasing an additional 12,148 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.