Amazon.com (NASDAQ:AMZN) Price Target Cut to $280.00 by Analysts at Daiwa Securities Group

Amazon.com (NASDAQ:AMZN) had its target price cut by analysts at Daiwa Securities Group from $300.00 to $280.00 in a note issued to investors on Wednesday,MarketScreener reports. The firm currently has a “buy” rating on the e-commerce giant’s stock. Daiwa Securities Group’s price target points to a potential upside of 35.23% from the company’s previous close.

AMZN has been the subject of several other reports. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. Wedbush dropped their price target on Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a research note on Friday, February 6th. BMO Capital Markets reiterated an “outperform” rating and set a $310.00 price objective (up previously from $304.00) on shares of Amazon.com in a research report on Tuesday, February 3rd. Rothschild & Co Redburn set a $230.00 target price on Amazon.com in a research report on Wednesday, January 21st. Finally, HSBC upped their price target on shares of Amazon.com from $260.00 to $285.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Fifty-five research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $288.60.

Amazon.com Stock Performance

Shares of AMZN opened at $207.05 on Wednesday. The company has a market cap of $2.22 trillion, a price-to-earnings ratio of 28.88, a P/E/G ratio of 1.33 and a beta of 1.37. The business’s fifty day simple moving average is $232.45 and its two-hundred day simple moving average is $229.46. Amazon.com has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same period last year, the business earned $1.86 earnings per share. The company’s quarterly revenue was up 13.6% on a year-over-year basis. Research analysts anticipate that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Activity

In other news, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $233.22, for a total transaction of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 47,061 shares of company stock valued at $10,351,262. Insiders own 10.80% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the company. Lowe Brockenbrough & Co. Inc. raised its position in Amazon.com by 2.0% during the 4th quarter. Lowe Brockenbrough & Co. Inc. now owns 141,851 shares of the e-commerce giant’s stock valued at $32,742,000 after purchasing an additional 2,821 shares in the last quarter. LCW Services LLC purchased a new position in shares of Amazon.com during the fourth quarter valued at $403,000. Schwallier Wealth Management LLC raised its holdings in shares of Amazon.com by 3.0% in the fourth quarter. Schwallier Wealth Management LLC now owns 1,744 shares of the e-commerce giant’s stock valued at $417,000 after acquiring an additional 50 shares in the last quarter. MCF Advisors LLC increased its holdings in Amazon.com by 29.3% during the fourth quarter. MCF Advisors LLC now owns 32,005 shares of the e-commerce giant’s stock valued at $7,387,000 after buying an additional 7,249 shares during the period. Finally, Mascagni Wealth Management Inc. lifted its holdings in Amazon.com by 0.8% during the fourth quarter. Mascagni Wealth Management Inc. now owns 8,953 shares of the e-commerce giant’s stock worth $2,067,000 after buying an additional 72 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: FCC cleared Amazon to deploy 4,500 additional LEO internet satellites (bringing the planned constellation to ~7,700), a material step for Amazon LEO broadband and a long‑term growth catalyst for services revenue. FCC approves Amazon LEO tranche
• Positive Sentiment: Amazon Pharmacy will expand same‑day prescription delivery to about 4,500 U.S. cities/towns by year‑end, widening addressable market and improving convenience-led differentiation in healthcare services. Amazon Pharmacy same-day expansion
• Positive Sentiment: Amazon disclosed a ~5.3% stake in Beta Technologies, signaling strategic bets in electric/aviation infra and climate tech; the move also boosted market interest in related ecosystem names. Amazon stake in Beta Technologies
• Positive Sentiment: Product/service rollouts aimed at health and AI monetization: Amazon One Medical launched a Health Insights beta to improve patient lab result understanding, while reports show Amazon exploring an AI content marketplace for publishers — both initiatives expand higher‑margin service opportunities. One Medical Health Insights AI content marketplace talks
• Neutral Sentiment: Media/analyst commentary (podcasts and buy‑the‑dip pieces) is active — these shape retail flows but don’t change fundamentals immediately. Wall Street Breakfast Podcast
• Negative Sentiment: Big picture headwind: the market remains focused on Amazon’s $200B 2026 capex plan for AI/data centers and the Q4 EPS miss — these drove the recent selloff and valuation re‑rating. $200B AI capex coverage
• Negative Sentiment: Analyst/institutional moves are mixed-to-negative: some price‑target cuts and high‑profile stake trims (Morningstar, Vulcan) plus a Citigroup pessimistic forecast and notable insider selling are weighing on near‑term sentiment. Citigroup forecast Morningstar trims stake
• Negative Sentiment: Short‑term volatility risk: heavy options activity and post‑earnings positioning mean swings can be amplified; investors should watch capex execution and AWS growth cadence. Options and positioning note

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.