Krilogy Financial LLC Invests $1.35 Million in Booking Holdings Inc. $BKNG

Krilogy Financial LLC bought a new stake in Booking Holdings Inc. (NASDAQ:BKNG) in the third quarter, HoldingsChannel reports. The fund bought 275 shares of the business services provider’s stock, valued at approximately $1,351,000.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Stratos Wealth Partners LTD. grew its position in shares of Booking by 22.9% during the third quarter. Stratos Wealth Partners LTD. now owns 832 shares of the business services provider’s stock worth $4,494,000 after buying an additional 155 shares in the last quarter. Stratos Investment Management LLC boosted its stake in Booking by 1.3% in the third quarter. Stratos Investment Management LLC now owns 2,085 shares of the business services provider’s stock valued at $11,259,000 after acquiring an additional 26 shares during the period. MQS Management LLC acquired a new position in Booking during the 3rd quarter valued at approximately $270,000. Wealthstream Advisors Inc. bought a new position in shares of Booking during the third quarter worth about $201,000. Finally, SVB Wealth LLC increased its holdings in shares of Booking by 4.3% in the 3rd quarter. SVB Wealth LLC now owns 799 shares of the business services provider’s stock worth $4,314,000 after acquiring an additional 33 shares during the period. 92.42% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at Booking

In other news, Director Vanessa Ames Wittman sold 15 shares of the business’s stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the sale, the director directly owned 687 shares of the company’s stock, valued at $3,566,320.05. The trade was a 2.14% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Glenn D. Fogel sold 953 shares of the company’s stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the sale, the chief executive officer directly owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. This represents a 4.63% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 3,124 shares of company stock valued at $16,194,538. Corporate insiders own 0.16% of the company’s stock.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG to a “Buy,” providing a near-term catalyst that could support the stock if earnings meet expectations. Gordon Haskett Upgrades Booking
• Positive Sentiment: Analysts and previews suggest Booking may report earnings growth and has metrics consistent with a potential beat, which can be supportive if the company delivers. Booking Holdings (BKNG) Earnings Expected to Grow
• Positive Sentiment: Deep-dive analyst-projection pieces highlight specific key metrics investors will watch in the Q4 release — guidance here could quickly shift the stock. What Analyst Projections for Key Metrics Reveal
• Neutral Sentiment: Booking.com named official travel partner of the Route 66 Centennial — a marketing/brand positive but unlikely to move near-term fundamentals materially. Booking.com Named Official Travel Partner
• Neutral Sentiment: KAYAK consumer data (Valentine’s travel picks) is positive for brand engagement but is largely PR-driven and not a near-term earnings driver. KAYAK Valentine’s Destination Study
• Neutral Sentiment: Calendar note: BKNG is projected to report earnings imminently, keeping the stock sensitive to any surprise in results or guidance. Booking Projected to Post Earnings
• Neutral Sentiment: Short-interest feeds show reported increases in February, but the published figures appear inconsistent (zero-share totals), so treat those data as unreliable until confirmed by official exchange reports.
• Negative Sentiment: A Seeking Alpha piece highlights a “challenging start to 2026” for Booking and argues recent weakness may reflect real near-term pressure on demand and margins; negative narratives like this can amplify selling ahead of earnings. Booking Holdings Q4 Earnings: Challenging Start
• Negative Sentiment: Market commentary notes BKNG underperformed the broader market today, attributing the drop to a combination of profit-taking after a strong run, cautious forward guidance risk, and the pre-earnings positioning of investors. Why Booking Holdings Dipped More Than Market

Analysts Set New Price Targets

A number of research analysts have issued reports on BKNG shares. BTIG Research reissued a “buy” rating and set a $6,250.00 target price on shares of Booking in a research note on Tuesday, December 23rd. KeyCorp reduced their price objective on Booking from $6,630.00 to $6,500.00 and set an “overweight” rating for the company in a research report on Wednesday, February 4th. Sanford C. Bernstein lowered their target price on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a research report on Tuesday, January 6th. Jefferies Financial Group cut their target price on Booking from $5,800.00 to $5,600.00 and set a “hold” rating on the stock in a research note on Friday, January 23rd. Finally, HSBC increased their target price on shares of Booking from $7,447.00 to $7,656.00 and gave the company a “buy” rating in a research report on Friday, January 9th. Twenty-eight research analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $6,171.56.

Booking Price Performance

NASDAQ BKNG opened at $4,159.10 on Friday. Booking Holdings Inc. has a 12 month low of $4,096.23 and a 12 month high of $5,839.41. The company has a market capitalization of $134.05 billion, a P/E ratio of 27.03, a PEG ratio of 0.93 and a beta of 1.21. The company’s 50 day simple moving average is $5,140.62 and its 200 day simple moving average is $5,242.37.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.