Alphabet Inc. $GOOG Shares Sold by Trace Wealth Advisors LLC

Trace Wealth Advisors LLC lowered its stake in Alphabet Inc. (NASDAQ:GOOG) by 41.0% during the third quarter, according to its most recent 13F filing with the SEC. The firm owned 3,705 shares of the information services provider’s stock after selling 2,575 shares during the quarter. Alphabet accounts for about 0.7% of Trace Wealth Advisors LLC’s portfolio, making the stock its 23rd biggest holding. Trace Wealth Advisors LLC’s holdings in Alphabet were worth $902,000 as of its most recent filing with the SEC.

A number of other large investors also recently added to or reduced their stakes in GOOG. Norges Bank purchased a new position in Alphabet in the 2nd quarter valued at about $4,298,572,000. Vanguard Group Inc. lifted its position in shares of Alphabet by 1.3% in the second quarter. Vanguard Group Inc. now owns 416,753,033 shares of the information services provider’s stock valued at $73,927,821,000 after acquiring an additional 5,182,111 shares in the last quarter. Assenagon Asset Management S.A. boosted its stake in shares of Alphabet by 73.5% in the third quarter. Assenagon Asset Management S.A. now owns 9,808,152 shares of the information services provider’s stock worth $2,388,775,000 after acquiring an additional 4,154,929 shares during the last quarter. Laurel Wealth Advisors LLC increased its position in shares of Alphabet by 17,547.9% during the second quarter. Laurel Wealth Advisors LLC now owns 4,122,727 shares of the information services provider’s stock worth $731,331,000 after purchasing an additional 4,099,366 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership raised its stake in Alphabet by 330.4% in the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 3,989,463 shares of the information services provider’s stock valued at $707,691,000 after purchasing an additional 3,062,590 shares during the last quarter. 27.26% of the stock is currently owned by institutional investors and hedge funds.

Alphabet Stock Performance

NASDAQ:GOOG opened at $309.37 on Friday. The company’s 50-day moving average is $322.20 and its two-hundred day moving average is $274.25. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $350.15. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01. The firm has a market capitalization of $3.73 trillion, a price-to-earnings ratio of 28.62, a PEG ratio of 1.83 and a beta of 1.10.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 EPS for the quarter, beating the consensus estimate of $2.59 by $0.23. The firm had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The business’s revenue for the quarter was up 18.0% compared to the same quarter last year. During the same quarter in the previous year, the company earned $2.15 EPS. Analysts forecast that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be paid a $0.21 dividend. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, March 9th. Alphabet’s dividend payout ratio is 7.77%.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Institutional buying and analyst backing: several large investors added to positions (Egerton opened a sizeable ~$338.5M stake; California Public Employees also increased GOOGL exposure) and some analysts/shops raised targets or kept positive ratings — a vote of confidence from big players that can support the stock. Egerton Capital Boosts Alphabet Position
• Positive Sentiment: AI monetization and product momentum: Google is testing shopping integrations in Search and the Gemini chatbot (a path to new ad/commerce revenue), and Waymo continues technical progress with next‑gen robotaxis — evidence of multiple near‑ and multi‑year commercial levers. How Google Is Turning AI Search into a Shopping Platform
• Neutral Sentiment: Mixed institutional flows: 13F filings show rotation — some managers trimmed GOOGL while others added. This indicates portfolio rebalancing rather than a unanimous directional shift; follow further quarterly filings for confirmation. Swiss National Bank Disclosed New Holdings
• Negative Sentiment: EU antitrust probe into search ad auctions: European regulators have targeted Google over its ad-auction practices in Europe — a new regulatory risk that could lead to fines, operational changes or constraints on ad monetization. Google targeted by EU over its search advertising auction practices
• Negative Sentiment: CapEx and debt concerns: management’s large FY2026 capex plan (~$175–$185B) plus multi‑billion bond offerings (including a recent large bond/tiered debt package) have spooked some investors worried about cash flow pressure and higher leverage to fund AI infrastructure — a key driver of the post‑earnings pullback. What Does Alphabet’s $31.5 Billion Bond Sale Really Mean for GOOGL Stock Investors?

Insiders Place Their Bets

In related news, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction dated Wednesday, December 3rd. The shares were sold at an average price of $319.50, for a total value of $10,383,750.00. Following the sale, the chief executive officer directly owned 2,272,119 shares in the company, valued at approximately $725,942,020.50. The trade was a 1.41% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the company’s stock in a transaction dated Friday, January 30th. The shares were sold at an average price of $19.00, for a total transaction of $35,060,852.00. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 2,069,864 shares of company stock valued at $105,985,041. 12.99% of the stock is owned by company insiders.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on GOOG. Piper Sandler reaffirmed an “overweight” rating and set a $395.00 target price on shares of Alphabet in a research note on Thursday, February 5th. Wedbush reissued an “outperform” rating and issued a $370.00 price target on shares of Alphabet in a research note on Thursday, February 5th. Bank of America upped their price objective on shares of Alphabet from $280.00 to $335.00 and gave the company a “buy” rating in a research note on Thursday, October 30th. BNP Paribas Exane started coverage on shares of Alphabet in a research note on Monday, November 24th. They issued an “outperform” rating on the stock. Finally, Loop Capital upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, November 18th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, four have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Buy” and an average price target of $343.90.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.