Head-To-Head Comparison: Sports Field (OTCMKTS:SFHI) and Vail Resorts (NYSE:MTN)

Vail Resorts (NYSE:MTN) and Sports Field (OTCMKTS:SFHI) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, earnings, dividends and risk.

Insider and Institutional Ownership

94.9% of Vail Resorts shares are owned by institutional investors. 1.2% of Vail Resorts shares are owned by company insiders. Comparatively, 6.9% of Sports Field shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Vail Resorts and Sports Field’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vail Resorts	8.94%	32.51%	4.66%
Sports Field	N/A	N/A	N/A

Analyst Ratings

This is a summary of current ratings and target prices for Vail Resorts and Sports Field, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vail Resorts	1	8	4	0	2.23
Sports Field	0	0	0	0	0.00

Vail Resorts currently has a consensus price target of $173.27, indicating a potential upside of 25.98%. Given Vail Resorts’ stronger consensus rating and higher possible upside, research analysts plainly believe Vail Resorts is more favorable than Sports Field.

Valuation & Earnings

This table compares Vail Resorts and Sports Field”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vail Resorts	$2.96 billion	1.66	$280.00 million	$6.82	20.17
Sports Field	N/A	N/A	N/A	N/A	N/A

Vail Resorts has higher revenue and earnings than Sports Field.

Summary

Vail Resorts beats Sports Field on 8 of the 9 factors compared between the two stocks.

About Vail Resorts

Vail Resorts, Inc., through its subsidiaries, operates mountain resorts and regional ski areas in the United States. It operates through three segments: Mountain, Lodging, and Real Estate. The Mountain segment operates 41 destination mountain resorts and regional ski areas. This segment is also involved in the ancillary activities, including ski school, dining, and retail/rental operations, as well as real estate brokerage activities. The Lodging segment owns and/or manages various luxury hotels and condominiums under the RockResorts brand; other lodging properties; various condominiums located in proximity to the company's mountain resorts; destination resorts; and golf courses, as well as offers resort ground transportation services. This segment operates owned and managed hotel and condominium units. The Real Estate segment owns, develops, and sells real estate properties. The company was founded in 1845 and is based in Broomfield, Colorado.

About Sports Field

Sports Field Holdings, Inc. designs and builds athletic facilities. The firm through its subsidiary, FirstForm, Inc. engages in the design, engineering and construction of athletic facilities and sports complexes. It also designs, develops and manufactures sports surfacing products and associated pre-engineered construction systems. The company was founded on February 8, 2011 and is headquartered in St. Charles, IL.