Sonos, Inc. (NASDAQ:SONO – Get Free Report) major shareholder Coliseum Capital Management, L bought 257,210 shares of the stock in a transaction on Friday, February 13th. The shares were bought at an average price of $15.74 per share, for a total transaction of $4,048,485.40. Following the completion of the transaction, the insider directly owned 16,020,563 shares of the company’s stock, valued at $252,163,661.62. This trade represents a 1.63% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Large shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.
Coliseum Capital Management, L also recently made the following trade(s):
- On Tuesday, February 17th, Coliseum Capital Management, L purchased 290,000 shares of Sonos stock. The shares were bought at an average price of $15.59 per share, with a total value of $4,521,100.00.
- On Thursday, February 12th, Coliseum Capital Management, L purchased 100,000 shares of Sonos stock. The shares were purchased at an average cost of $16.11 per share, for a total transaction of $1,611,000.00.
- On Friday, February 6th, Coliseum Capital Management, L purchased 26,824 shares of Sonos stock. The stock was purchased at an average price of $16.49 per share, for a total transaction of $442,327.76.
- On Thursday, February 5th, Coliseum Capital Management, L acquired 211,530 shares of Sonos stock. The stock was purchased at an average cost of $16.29 per share, with a total value of $3,445,823.70.
- On Wednesday, February 4th, Coliseum Capital Management, L bought 494,719 shares of Sonos stock. The shares were purchased at an average price of $15.50 per share, for a total transaction of $7,668,144.50.
Sonos Stock Performance
Sonos stock opened at $15.70 on Thursday. Sonos, Inc. has a fifty-two week low of $7.63 and a fifty-two week high of $19.82. The firm has a market capitalization of $1.90 billion, a price-to-earnings ratio of -92.35 and a beta of 2.05. The stock’s fifty day moving average is $16.63 and its two-hundred day moving average is $16.07.
More Sonos News
Here are the key news stories impacting Sonos this week:
- Positive Sentiment: Coliseum Capital (a >10% holder) has been buying sizable blocks of SONO across Feb. 4–17 — filings show multiple purchases (including 100k, 257,210 and 290k-share lots) at roughly $15.50–$16.50, boosting its stake to ~16.3M shares. This sustained insider accumulation is a strong vote of confidence and can support the share price. MarketBeat SEC filing: Coliseum Capital purchases
- Positive Sentiment: Analyst sentiment shows upside: Zacks highlights a mean analyst price-target implying ~28% upside, and several firms (Rosenblatt, Jefferies, Morgan Stanley) maintain buy targets — this can attract institutional demand if momentum continues. Wall Street Analysts Think Sonos Could Surge 28.21% (Zacks)
- Neutral Sentiment: Retail promotions and product deal coverage (headphone and soundbar discounts) are widespread — these can lift short-term unit sales and awareness but may compress margins if sustained or signal inventory clearing. Monitor whether promotions are temporary. Get $80 off Sonos Ace headphones at Amazon (Mashable)
- Neutral Sentiment: Positive product press (lists and refurb deals) keeps Sonos visible to buyers — helpful for demand but not a clear earnings catalyst by itself. Get the Sonos Arc Soundbar deal (IGN)
- Negative Sentiment: Competitive pressure: new Dolby Atmos soundbar challengers are being marketed directly against Sonos’ premium home-theater products, which could pressure pricing and share in the high-end segment. Dolby Atmos challenger vs Sonos (MSN)
- Negative Sentiment: Technicals are a headwind: the stock is trading below its recent 50-day and 200-day moving averages, which could limit near-term upside until momentum improves. MarketBeat Sonos technicals and stock page
Institutional Inflows and Outflows
A number of large investors have recently made changes to their positions in the business. Arrowstreet Capital Limited Partnership boosted its holdings in shares of Sonos by 626.8% during the third quarter. Arrowstreet Capital Limited Partnership now owns 2,663,480 shares of the company’s stock worth $42,083,000 after purchasing an additional 2,296,996 shares during the last quarter. Cooper Creek Partners Management LLC increased its stake in Sonos by 38.6% during the second quarter. Cooper Creek Partners Management LLC now owns 4,243,813 shares of the company’s stock worth $45,876,000 after acquiring an additional 1,181,033 shares during the last quarter. Cubist Systematic Strategies LLC raised its holdings in shares of Sonos by 250.8% in the 2nd quarter. Cubist Systematic Strategies LLC now owns 1,393,706 shares of the company’s stock worth $15,066,000 after purchasing an additional 996,425 shares during the period. Vanguard Group Inc. lifted its stake in shares of Sonos by 5.9% in the 3rd quarter. Vanguard Group Inc. now owns 13,730,353 shares of the company’s stock valued at $216,940,000 after purchasing an additional 768,776 shares in the last quarter. Finally, AQR Capital Management LLC grew its holdings in shares of Sonos by 1,472.4% during the 2nd quarter. AQR Capital Management LLC now owns 804,583 shares of the company’s stock worth $8,698,000 after purchasing an additional 753,414 shares during the period. Hedge funds and other institutional investors own 85.82% of the company’s stock.
Analyst Ratings Changes
Several research analysts recently issued reports on the company. Rosenblatt Securities restated a “buy” rating and set a $21.00 price objective on shares of Sonos in a research report on Monday, February 2nd. Jefferies Financial Group raised their price target on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research report on Monday, January 5th. Zacks Research raised Sonos from a “hold” rating to a “strong-buy” rating in a report on Monday, February 9th. Wall Street Zen upgraded Sonos from a “hold” rating to a “buy” rating in a research report on Saturday, February 7th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. One equities research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $20.00.
Get Our Latest Stock Report on Sonos
Sonos Company Profile
Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.
Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.
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