SecureAlert (OTCMKTS:TRCK – Get Free Report) and SoundHound AI (NASDAQ:SOUN – Get Free Report) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, earnings, dividends, risk and valuation.
Earnings & Valuation
This table compares SecureAlert and SoundHound AI”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SecureAlert | $35.22 million | 0.09 | -$1.88 million | $0.05 | 5.20 |
| SoundHound AI | $84.69 million | 37.48 | -$350.68 million | ($0.84) | -8.99 |
Volatility & Risk
SecureAlert has a beta of 0.49, indicating that its stock price is 51% less volatile than the S&P 500. Comparatively, SoundHound AI has a beta of 2.64, indicating that its stock price is 164% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings for SecureAlert and SoundHound AI, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SecureAlert | 0 | 0 | 0 | 0 | 0.00 |
| SoundHound AI | 1 | 3 | 5 | 1 | 2.60 |
SoundHound AI has a consensus price target of $16.07, suggesting a potential upside of 112.73%. Given SoundHound AI’s stronger consensus rating and higher probable upside, analysts plainly believe SoundHound AI is more favorable than SecureAlert.
Institutional and Insider Ownership
5.8% of SecureAlert shares are held by institutional investors. Comparatively, 19.3% of SoundHound AI shares are held by institutional investors. 11.1% of SecureAlert shares are held by company insiders. Comparatively, 9.2% of SoundHound AI shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares SecureAlert and SoundHound AI’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SecureAlert | 1.80% | -33.67% | 10.00% |
| SoundHound AI | -211.16% | -93.64% | -51.73% |
Summary
SoundHound AI beats SecureAlert on 8 of the 15 factors compared between the two stocks.
About SecureAlert
Track Group, Inc., together with its subsidiaries, designs, manufactures, and markets location tracking devices in the United States, Latin America, and internationally. The company's products include ReliAlert XC4, a GPS monitoring device; and ReliAlert XC 3, which enables agencies to track offender movements and communicate directly with offenders in real-time through on-board two/three-way voice communication technology. It also provides IntelliTrack, a secure state of the art device-agnostic platform; IntelliTrack Mobile, a mobile application of the Intellitrack software is available for Android and iOS devices; TrackerPAL, a cloud-based monitoring system; TrackerPAL Mobile, a mobile application of the TrackerPAL software for Android and iOS devices; data analytics services; and BACtrack, a smartphone-based remote alcohol monitoring system. In addition, the company offers Empower smartphone application that provides victim and survivor support by creating a mobile geo-zone around a survivor of domestic abuse and communicates with the offender's tracking device; Socrates 360, a platform that offers various content and service; SecureCuff steel bands; and RF Beacon, a self-contained and short-range transmitting station that provides a radio frequency signal communicating with assigned offender GPS devices, as well as product support services. Further, the company develops and sells various related software, services, accessories, networking solutions, and monitoring applications. The company was formerly known as SecureAlert, Inc. and changed its name to Track Group, Inc. in May 2015. Track Group, Inc. was incorporated in 1995 and is headquartered in Naperville, Illinois.
About SoundHound AI
SoundHound AI, Inc. develops independent voice artificial intelligence (AI) solutions that enables businesses across automotive, TV, and IoT, and to customer service industries to deliver high-quality conversational experiences to their customers. Its products include Houndify platform that offers a suite of Houndify tools to help brands build conversational voice assistants, such as Application Programming Interfaces (API) for text and voice queries, support for custom commands, extensive library of content domains, inclusive software development kit platforms, collaboration capabilities, diagnostic tools, and built-in analytics; SoundHound Chat AI that integrates with knowledge domains, pulling real-time data like weather, sports, stocks, flight status, and restaurants; and SoundHound Smart Answering is built to offer customer establishments custom AI-powered voice assistant. The company's products also include CaiNET software that uses machine learning to enhance how domains work together to handle queries; CaiLAN software that arbitrates responses so users get answers from the right domain; Dynamic Interaction a real-time, multimodal customer service interface; Smart Ordering which offers an easy-to-understand voice assistant for restaurants; Employee Assist; automatic speech recognition; natural language understanding; wake words; custom domains; text-to-speech; and embedded voice solutions. The company was founded in 2005 and is headquartered in Santa Clara, California.
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