Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction dated Tuesday, February 17th. The shares were sold at an average price of $7.16, for a total value of $28,640.00. Following the transaction, the insider directly owned 2,717,624 shares in the company, valued at approximately $19,458,187.84. This trade represents a 0.15% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

Steven Yi also recently made the following trade(s):

• On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.29, for a total transaction of $29,160.00.
• On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.99, for a total transaction of $31,960.00.
• On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.74, for a total transaction of $34,960.00.
• On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total transaction of $35,760.00.
• On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.32, for a total transaction of $82,560.00.
• On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00.
• On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total transaction of $87,120.00.
• On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total value of $89,600.00.
• On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total value of $89,600.00.
• On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.69, for a total value of $93,520.00.

MediaAlpha Price Performance

Shares of MAX stock opened at $7.85 on Friday. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92. The stock’s 50-day moving average is $10.77 and its two-hundred day moving average is $11.43. The firm has a market cap of $511.58 million, a P/E ratio of -261.58 and a beta of 1.29.

Institutional Trading of MediaAlpha

Large investors have recently modified their holdings of the company. Caitong International Asset Management Co. Ltd raised its holdings in MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after acquiring an additional 2,124 shares during the period. Quarry LP boosted its holdings in MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after acquiring an additional 1,234 shares during the period. Strs Ohio acquired a new stake in shares of MediaAlpha in the fourth quarter valued at about $49,000. Tower Research Capital LLC TRC increased its stake in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares during the period. Finally, Raymond James Financial Inc. acquired a new position in shares of MediaAlpha during the 2nd quarter worth about $62,000. 64.39% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

Several equities analysts recently weighed in on MAX shares. Keefe, Bruyette & Woods raised their price objective on shares of MediaAlpha from $18.00 to $19.00 and gave the company an “outperform” rating in a research report on Thursday, October 30th. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. Canaccord Genuity Group reaffirmed a “buy” rating and issued a $15.00 price objective on shares of MediaAlpha in a research note on Thursday, October 30th. The Goldman Sachs Group set a $13.50 target price on shares of MediaAlpha in a research report on Friday, October 31st. Finally, JPMorgan Chase & Co. raised their target price on MediaAlpha from $14.00 to $15.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Five analysts have rated the stock with a Buy rating, one has issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, MediaAlpha currently has a consensus rating of “Hold” and an average target price of $17.25.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.