Souders Financial Advisors Grows Stock Holdings in Amazon.com, Inc. $AMZN

Souders Financial Advisors grew its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 9.5% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 31,517 shares of the e-commerce giant’s stock after purchasing an additional 2,729 shares during the period. Souders Financial Advisors’ holdings in Amazon.com were worth $6,920,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds have also recently modified their holdings of the company. Financial Strategies Group Inc. increased its position in Amazon.com by 2.1% during the third quarter. Financial Strategies Group Inc. now owns 56,987 shares of the e-commerce giant’s stock worth $12,513,000 after purchasing an additional 1,163 shares during the last quarter. Fortem Financial Group LLC grew its stake in shares of Amazon.com by 1.9% in the 3rd quarter. Fortem Financial Group LLC now owns 27,121 shares of the e-commerce giant’s stock valued at $5,955,000 after buying an additional 514 shares during the period. Northcape Wealth Management LLC increased its holdings in shares of Amazon.com by 0.5% during the 3rd quarter. Northcape Wealth Management LLC now owns 15,923 shares of the e-commerce giant’s stock worth $3,496,000 after buying an additional 78 shares during the last quarter. Gitterman Wealth Management LLC raised its position in shares of Amazon.com by 105.6% during the 3rd quarter. Gitterman Wealth Management LLC now owns 4,921 shares of the e-commerce giant’s stock valued at $1,081,000 after buying an additional 2,528 shares during the period. Finally, Mutual Advisors LLC raised its position in shares of Amazon.com by 9.2% during the 3rd quarter. Mutual Advisors LLC now owns 221,317 shares of the e-commerce giant’s stock valued at $48,931,000 after buying an additional 18,611 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Supreme Court tariff ruling lifts e‑commerce peers and helps Amazon by removing a policy headwind to cross‑border goods and pricing, supporting retail sales momentum. Amazon, Etsy, other e-commerce stocks pop after Supreme Court rules against Trump’s tariffs
• Positive Sentiment: Large cloud demand signal — analysis that Anthropic and other AI firms will pay tens of billions to cloud partners through 2029 boosts the AWS revenue outlook and supports upside for AMZN’s higher‑margin AWS segment. Anthropic to pay cloud partners $80B
• Positive Sentiment: Retail distribution wins — brands like Bath & Body Works launching official Amazon storefronts underscore continued marketplace monetization and third‑party logistics/fulfillment traction. Bath & Body Works launches on Amazon / related marketplace integrations
• Neutral Sentiment: Notable institutional flows are mixed — some prominent investors (Klarman, Pershing Square, others) have added positions while others trimmed; these large moves create headline volatility but are not a clear directional signal. Pershing Square boosts Amazon stake
• Neutral Sentiment: Insider disclosure — CEO Douglas Herrington sold a small block of shares; disclosure matters for transparency but the size is immaterial to overall insider ownership. SEC Form 4
• Negative Sentiment: AWS reliability concerns — multiple reports (FT/Reuters/Guardian) say at least two outages last year were linked to Amazon’s internal AI tools (Kiro), raising questions about operational risk as Amazon scales autonomous tooling. Amazon’s cloud unit hit by at least two outages involving AI tools, FT says
• Negative Sentiment: CapEx and valuation pressure — analyst notes and price‑target cuts are tied to Amazon’s planned ~$200B CapEx push for AI/data centers in 2026; the spending plan supports long‑term AWS growth but depresses near‑term free cash flow and multiples. Price targets cut as $200B CapEx plan weighs on sentiment
• Negative Sentiment: Legal risk — Washington Supreme Court ruled families can sue Amazon over sodium nitrite sales, creating litigation exposure and headline risk that can hit sentiment. Amazon can be sued over suicides linked to sodium nitrite, court rules

Analyst Ratings Changes

A number of research firms have recently weighed in on AMZN. Scotiabank reiterated an “outperform” rating and set a $275.00 price target (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. Rothschild & Co Redburn set a $230.00 price objective on Amazon.com in a report on Wednesday, January 21st. Barclays reissued a “buy” rating on shares of Amazon.com in a research note on Friday, February 6th. Citizens Jmp lifted their target price on Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research report on Monday, February 2nd. Finally, President Capital reduced their price target on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $287.30.

Insider Activity

In related news, CEO Douglas J. Herrington sold 4,784 shares of the business’s stock in a transaction on Tuesday, February 17th. The shares were sold at an average price of $198.37, for a total transaction of $949,002.08. Following the completion of the transaction, the chief executive officer owned 512,109 shares in the company, valued at approximately $101,587,062.33. The trade was a 0.93% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Over the last three months, insiders have sold 8,284 shares of company stock worth $1,740,052. 9.70% of the stock is currently owned by insiders.

Amazon.com Stock Performance

Shares of Amazon.com stock opened at $210.11 on Friday. The business has a 50-day simple moving average of $228.22 and a 200-day simple moving average of $228.24. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The company has a market cap of $2.26 trillion, a PE ratio of 29.30, a P/E/G ratio of 1.34 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the prior year, the firm earned $1.86 EPS. The firm’s revenue was up 13.6% compared to the same quarter last year. On average, equities research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.