Critical Survey: H.I.S. (OTCMKTS:HISJF) & Pursuit Attractions and Hospitality (NYSE:PRSU)

Pursuit Attractions and Hospitality (NYSE:PRSU) and H.I.S. (OTCMKTS:HISJF) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, analyst recommendations, profitability, risk and earnings.

Insider and Institutional Ownership

89.9% of Pursuit Attractions and Hospitality shares are held by institutional investors. 4.1% of Pursuit Attractions and Hospitality shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and target prices for Pursuit Attractions and Hospitality and H.I.S., as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pursuit Attractions and Hospitality	0	2	3	0	2.60
H.I.S.	0	0	0	0	0.00

Pursuit Attractions and Hospitality presently has a consensus target price of $34.00, suggesting a potential downside of 3.83%. Given Pursuit Attractions and Hospitality’s stronger consensus rating and higher possible upside, research analysts clearly believe Pursuit Attractions and Hospitality is more favorable than H.I.S..

Profitability

This table compares Pursuit Attractions and Hospitality and H.I.S.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pursuit Attractions and Hospitality	82.54%	17.61%	12.43%
H.I.S.	1.22%	13.69%	2.27%

Risk and Volatility

Pursuit Attractions and Hospitality has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500. Comparatively, H.I.S. has a beta of -0.24, meaning that its stock price is 124% less volatile than the S&P 500.

Valuation & Earnings

This table compares Pursuit Attractions and Hospitality and H.I.S.”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pursuit Attractions and Hospitality	$366.49 million	2.73	$368.54 million	$12.50	2.83
H.I.S.	$2.50 billion	0.39	$31.62 million	$0.40	32.73

Pursuit Attractions and Hospitality has higher earnings, but lower revenue than H.I.S.. Pursuit Attractions and Hospitality is trading at a lower price-to-earnings ratio than H.I.S., indicating that it is currently the more affordable of the two stocks.

Summary

Pursuit Attractions and Hospitality beats H.I.S. on 12 of the 14 factors compared between the two stocks.

About Pursuit Attractions and Hospitality

Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.

About H.I.S.

H.I.S. Co., Ltd. provides travel agency services worldwide. The company offers sports related tours, such as ski and diving tours; casual to luxury cruises; escort accompanied tours, honeymoons, and onboard weddings; and local tour services in Australia, Thailand, Bali Island, Guam, and South Korea. It also operates hotels and theme parks; an online platform for various travel services; and bus tours connecting Tokyo and the surrounding area to Kansai and Nagoya. In addition, the company offers advertising services; and domestic and overseas travel insurance products. Further, it operates Hapi-robo st, a robot; offers various types of construction works; provides hotel amenities, guest room facilities, and furniture and electronic appliances for offices and houses; sets and manages events; coordinates with Japan medical tourism; and offers direct sales support services. Additionally, the company provides a range of diploma and certificate programs in business, international trade, hospitality, information technology, and health care; and communication equipment and services. Furthermore, it operates Smrt English, an English learning platform; and GREEN OCEAN, a job placement agency that focus on agriculture and accommodation business. The company was formerly known as International Tours Co., Ltd. and changed its name to H.I.S. Co., Ltd. in 1990. H.I.S. Co., Ltd. was incorporated in 1980 and is headquartered in Tokyo, Japan.