First Financial Bankshares Inc Purchases New Holdings in Intuit Inc. $INTU

First Financial Bankshares Inc acquired a new position in shares of Intuit Inc. (NASDAQ:INTU) during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 1,979 shares of the software maker’s stock, valued at approximately $1,351,000.

A number of other hedge funds and other institutional investors have also bought and sold shares of the business. Vanguard Group Inc. lifted its holdings in shares of Intuit by 3.3% during the third quarter. Vanguard Group Inc. now owns 28,621,990 shares of the software maker’s stock valued at $19,546,243,000 after purchasing an additional 914,024 shares during the last quarter. State Street Corp increased its position in Intuit by 1.0% during the 2nd quarter. State Street Corp now owns 12,724,323 shares of the software maker’s stock valued at $10,022,059,000 after buying an additional 125,990 shares in the last quarter. Geode Capital Management LLC raised its stake in Intuit by 1.8% during the second quarter. Geode Capital Management LLC now owns 6,423,636 shares of the software maker’s stock valued at $5,042,107,000 after buying an additional 115,721 shares during the last quarter. Norges Bank bought a new stake in Intuit in the second quarter worth $3,268,830,000. Finally, Invesco Ltd. grew its stake in shares of Intuit by 13.2% in the second quarter. Invesco Ltd. now owns 3,485,764 shares of the software maker’s stock worth $2,745,492,000 after acquiring an additional 407,078 shares during the last quarter. Hedge funds and other institutional investors own 83.66% of the company’s stock.

Insider Transactions at Intuit

In other Intuit news, CEO Sasan K. Goodarzi sold 41,000 shares of the firm’s stock in a transaction dated Wednesday, January 7th. The stock was sold at an average price of $650.10, for a total value of $26,654,100.00. Following the transaction, the chief executive officer directly owned 13,611 shares of the company’s stock, valued at approximately $8,848,511.10. This trade represents a 75.08% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CFO Sandeep Aujla sold 1,335 shares of the company’s stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $629.46, for a total transaction of $840,329.10. Following the sale, the chief financial officer directly owned 536 shares of the company’s stock, valued at $337,390.56. The trade was a 71.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 388,464 shares of company stock valued at $255,514,393. Company insiders own 2.49% of the company’s stock.

Intuit News Roundup

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit is accelerating its AI strategy with an enterprise-suite push that could expand high-margin, subscription revenue and deepen enterprise customer relationships. Intuit Inc. (INTU) Expands AI Strategy With Enterprise Suite Push
• Positive Sentiment: Intuit expanded its partnership with Wix, extending Mailchimp integrations that can drive customer acquisition and revenue for small-business marketing services. Intuit Inc. (INTU) Expands Partnership with Wix
• Neutral Sentiment: Barclays cut its price target to $540 (from $785) but kept an Overweight rating — a sign analysts still see upside while trimming near-term expectations. Barclays adjusts price target on Intuit
• Neutral Sentiment: Zacks published a preview digging into Q2 (ended Jan 2026) metric expectations — useful for monitoring whether revenue growth, margins, or subscription metrics beat or miss consensus when Intuit reports. Unlocking Q2 Potential of Intuit (INTU)
• Neutral Sentiment: Broader tech weakness and MarketBeat commentary on the NASDAQ being oversold — which highlighted Intuit among deeply pulled-back software names — helps explain selling pressure but also frames potential upside if sentiment reverses.
• Negative Sentiment: BNP Paribas slashed its target to $340 (from $600) and kept an Underperform rating — an explicitly negative analyst signal that likely pressured the stock today. BNP Paribas adjusts price target on Intuit

Intuit Stock Performance

INTU stock opened at $359.55 on Tuesday. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39. Intuit Inc. has a 1 year low of $349.00 and a 1 year high of $813.70. The company has a market cap of $100.05 billion, a P/E ratio of 24.58, a price-to-earnings-growth ratio of 1.55 and a beta of 1.24. The stock’s fifty day moving average price is $548.64 and its 200-day moving average price is $626.14.

Analyst Ratings Changes

Several equities analysts have recently issued reports on INTU shares. Weiss Ratings lowered Intuit from a “buy (b-)” rating to a “hold (c)” rating in a research report on Thursday, February 5th. Barclays decreased their target price on shares of Intuit from $785.00 to $540.00 and set an “overweight” rating for the company in a report on Monday. Truist Financial initiated coverage on shares of Intuit in a report on Tuesday, January 6th. They set a “buy” rating and a $739.00 price target on the stock. Wall Street Zen upgraded shares of Intuit from a “hold” rating to a “buy” rating in a report on Sunday, January 11th. Finally, TD Cowen lowered their price objective on Intuit from $802.00 to $658.00 and set a “buy” rating on the stock in a research report on Monday, February 9th. Twenty-two investment analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, Intuit currently has a consensus rating of “Moderate Buy” and an average price target of $736.59.

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.