JPMorgan Chase & Co. Lowers Planet Fitness (NYSE:PLNT) Price Target to $105.00

Planet Fitness (NYSE:PLNT) had its target price decreased by stock analysts at JPMorgan Chase & Co. from $120.00 to $105.00 in a note issued to investors on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s target price suggests a potential upside of 31.32% from the stock’s current price.

Several other equities analysts have also recently issued reports on PLNT. Royal Bank Of Canada decreased their price objective on Planet Fitness from $130.00 to $120.00 and set an “outperform” rating for the company in a research note on Wednesday. Weiss Ratings reiterated a “hold (c+)” rating on shares of Planet Fitness in a research note on Monday, December 29th. Canaccord Genuity Group boosted their price target on shares of Planet Fitness from $139.00 to $140.00 and gave the stock a “buy” rating in a report on Wednesday, January 21st. Macquarie Infrastructure reduced their price objective on shares of Planet Fitness from $112.00 to $100.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Finally, Jefferies Financial Group reaffirmed a “buy” rating and set a $175.00 price objective on shares of Planet Fitness in a research report on Tuesday. Two investment analysts have rated the stock with a Strong Buy rating, eleven have given a Buy rating and two have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Buy” and a consensus target price of $122.92.

Planet Fitness Stock Down 3.2%

Planet Fitness stock traded down $2.65 during mid-day trading on Wednesday, reaching $79.96. 2,026,507 shares of the company’s stock were exchanged, compared to its average volume of 1,977,720. Planet Fitness has a twelve month low of $79.18 and a twelve month high of $114.47. The company has a market cap of $6.66 billion, a P/E ratio of 32.62, a P/E/G ratio of 1.39 and a beta of 1.26. The company has a fifty day moving average of $98.85 and a 200-day moving average of $101.33.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings results on Tuesday, February 24th. The company reported $0.83 EPS for the quarter, topping the consensus estimate of $0.79 by $0.04. The business had revenue of $376.26 million during the quarter, compared to the consensus estimate of $366.48 million. Planet Fitness had a net margin of 15.97% and a negative return on equity of 126.58%. The company’s quarterly revenue was up 10.5% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.70 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. Equities research analysts expect that Planet Fitness will post 2.51 earnings per share for the current fiscal year.

Institutional Trading of Planet Fitness

Hedge funds and other institutional investors have recently made changes to their positions in the company. T. Rowe Price Investment Management Inc. boosted its position in shares of Planet Fitness by 1.6% in the 4th quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock valued at $1,001,848,000 after purchasing an additional 149,503 shares during the period. SRS Investment Management LLC increased its position in Planet Fitness by 4.5% during the fourth quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock worth $529,071,000 after buying an additional 212,145 shares during the period. Ninety One UK Ltd lifted its stake in Planet Fitness by 20.0% in the third quarter. Ninety One UK Ltd now owns 3,461,543 shares of the company’s stock valued at $359,308,000 after buying an additional 577,637 shares during the last quarter. Invesco Ltd. boosted its holdings in shares of Planet Fitness by 15.0% in the second quarter. Invesco Ltd. now owns 2,543,501 shares of the company’s stock valued at $277,369,000 after acquiring an additional 332,362 shares during the period. Finally, Dorsal Capital Management LP boosted its holdings in shares of Planet Fitness by 7.6% in the second quarter. Dorsal Capital Management LP now owns 2,475,000 shares of the company’s stock valued at $269,899,000 after acquiring an additional 175,000 shares during the period. Institutional investors and hedge funds own 95.53% of the company’s stock.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat expectations — Planet Fitness reported $0.83 EPS and $376.3M revenue, topping consensus and showing 10.5% revenue growth and 5.7% same-store sales; these beats support the company’s growth narrative. Press Release: Q4 & Year-End 2025 Results
• Positive Sentiment: Strong unit growth and membership momentum — Planet Fitness closed 181 new clubs in 2025, ended the year with ~20.8M members and saw record openings (104 in Q4), which underpin longer-term expansion plans. PYMNTS: Gen Z and AI, Record Openings
• Positive Sentiment: Long-term growth case remains for some investors — commentators note valuation has pulled in and management’s 2026 expansion guidance (180–190 new clubs, 4–5% comp growth) can look conservative, creating a buy opportunity for longer-term holders. Seeking Alpha: Long-Term Growth Intact
• Neutral Sentiment: Analyst price-target revision — RBC cut its target from $130 to $120 but kept an “outperform” rating; the new target still implies sizable upside vs. current levels, though the reduction signals some caution. Benzinga: RBC Lowers PT
• Negative Sentiment: Weak/soft FY26 outlook drove the selloff — management’s forward guidance (EPS and revenue ranges and topline tone) came in below Street hopes, and investors focused on the softer outlook rather than the quarter’s beats, which triggered the decline in the stock. Seeking Alpha: Weak Outlook Overshadows Strong Q4

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.