Amazon.com (NASDAQ:AMZN) Shares Up 1.6% – Time to Buy?

Shares of Amazon.com, Inc. (NASDAQ:AMZN) shot up 1.6% during mid-day trading on Tuesday . The stock traded as high as $210.36 and last traded at $208.56. 40,740,884 shares traded hands during trading, a decline of 25% from the average session volume of 54,399,594 shares. The stock had previously closed at $205.27.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: BofA and other analysts reiterate bullish views on AWS capacity expansion and long‑term upside for AMZN; analysts argue aggressive gigawatt buildout could underpin future revenue as AI demand grows. Is Amazon Underestimated? Analyst Shares Reason Why AWS Is Doubling Down On Gigawatts During AI Skirmish
• Positive Sentiment: Wells Fargo and other buy‑side commentary reiterated Overweight/Buy ratings citing doubling AI compute demand for AWS — support that can limit downside and attract value‑oriented buyers. Wells Fargo Reiterates Overweight for Amazon
• Positive Sentiment: Notable investors continue to add to positions — billionaire Stanley Druckenmiller reported purchases of AMZN in Q4, signaling conviction from some large allocators amid the pullback. 2 Unstoppable Stocks Billionaire Stanley Druckenmiller Just Loaded Up On
• Neutral Sentiment: Reports say Amazon is considering up to a $50B investment in OpenAI but may tie funding to an IPO or an AGI milestone — a potential long‑term strategic positive but with conditional timing that creates uncertainty. Amazon’s $50 billion OpenAI investment may depend on IPO or AGI milestone
• Neutral Sentiment: Short‑interest data show a material increase in short positions earlier in February (reporting variance across feeds) — higher shorting can amplify volatility but the absolute short % remains modest vs. float.
• Negative Sentiment: A U.K. appeals ruling cleared the way for two mass lawsuits from retailers and consumers seeking up to £4B alleging marketplace abuse — legal exposure raises potential fines, damages and reputational risk. Amazon refused permission to appeal go-ahead for UK lawsuits
• Negative Sentiment: Regulatory pressure continues: California AG has sought injunctions tied to alleged retail price controls and other jurisdictions (Spain/Italy) are pressing Amazon on competition/privacy — these cases increase legal / compliance costs and uncertainty. Spain antitrust action California seeks injunction
• Negative Sentiment: Insider selling and hedge‑fund moves: recent disclosures show insider sales (including senior officers) and MIG Capital trimmed its AMZN stake — such flows can weigh on sentiment even if they are routine. Insider Selling: Amazon VP Sells Shares MIG Capital Cuts Amazon Stake
• Negative Sentiment: Market reaction to Amazon’s roughly $200B AI/data‑center capex plan continues to pressure the stock: investors are focused on near‑term cash flow impact and timing of returns, driving the recent pullback into bear‑market territory. Amazon’s in a Bear Market—What to Expect for the Rest of Q1

Analyst Upgrades and Downgrades

Several brokerages have recently weighed in on AMZN. Jefferies Financial Group reissued a “buy” rating on shares of Amazon.com in a research note on Monday, February 2nd. Monness Crespi & Hardt decreased their target price on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a research report on Friday, February 6th. Morgan Stanley restated an “overweight” rating and issued a $300.00 price target (down from $315.00) on shares of Amazon.com in a research report on Friday, February 6th. Barclays reaffirmed a “buy” rating on shares of Amazon.com in a research note on Friday, February 6th. Finally, Cantor Fitzgerald set a $250.00 target price on shares of Amazon.com and gave the stock an “overweight” rating in a research note on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $287.29.

Amazon.com Stock Down 1.3%

The firm’s fifty day moving average price is $227.00 and its two-hundred day moving average price is $227.79. The stock has a market cap of $2.23 trillion, a price-to-earnings ratio of 29.00, a price-to-earnings-growth ratio of 1.35 and a beta of 1.37. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company’s revenue was up 13.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.86 EPS. Sell-side analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares of the company’s stock, valued at $1,930,094.10. This represents a 65.37% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, VP Shelley Reynolds sold 2,695 shares of Amazon.com stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the sale, the vice president directly owned 119,780 shares of the company’s stock, valued at approximately $24,662,702. This trade represents a 2.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 73,186 shares of company stock worth $15,067,539. Company insiders own 9.70% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of large investors have recently made changes to their positions in AMZN. Fairway Wealth LLC grew its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC purchased a new position in Amazon.com during the third quarter worth about $27,000. MilWealth Group LLC increased its stake in Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Elkhorn Partners Limited Partnership raised its holdings in shares of Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 180 shares in the last quarter. Finally, Prudent Man Investment Management Inc. boosted its position in shares of Amazon.com by 87.7% during the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 107 shares during the last quarter. 72.20% of the stock is owned by institutional investors.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.