Roku, Inc. (NASDAQ:ROKU – Get Free Report) insider Charles Collier sold 1,715 shares of the business’s stock in a transaction on Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total transaction of $163,902.55. Following the sale, the insider owned 12,846 shares in the company, valued at approximately $1,227,692.22. This trade represents a 11.78% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link.
Roku Price Performance
Shares of Roku stock opened at $98.11 on Friday. Roku, Inc. has a 1 year low of $52.43 and a 1 year high of $116.66. The firm has a market cap of $14.46 billion, a price-to-earnings ratio of 172.13 and a beta of 1.98. The company has a 50-day moving average of $99.47 and a 200 day moving average of $99.43.
Roku (NASDAQ:ROKU – Get Free Report) last posted its quarterly earnings data on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping the consensus estimate of $0.28 by $0.25. The business had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. Roku’s quarterly revenue was up 16.1% on a year-over-year basis. During the same quarter in the previous year, the firm posted ($0.24) earnings per share. On average, equities analysts anticipate that Roku, Inc. will post -0.3 EPS for the current year.
Institutional Investors Weigh In On Roku
Key Headlines Impacting Roku
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Roku launched “Roklue,” a gamified trivia/interactive discovery feature that steers viewers to shows and ads — could raise engagement and ad/subscription revenue if widely adopted. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’ Interactive Experience Beginning With Oscars Trivia (EXCLUSIVE)
- Positive Sentiment: Roku rolled out improved Live TV discovery (new search button/Live Guide search) that should increase FAST viewership and ad impressions by making free/live content easier to find. How Roku’s new button totally changes the way you watch free, live TV
- Positive Sentiment: Analyst and estimate momentum: coverage highlights Roku turned profitable, posted record free cash flow and has upward earnings revisions — supporting upside in the stock. Surging Earnings Estimates Signal Upside for Roku (ROKU) Stock
- Neutral Sentiment: Technical cue — ROKU recently crossed above its 200‑day moving average, a bullish technical signal that may attract momentum/trend traders but isn’t a fundamental guarantee. Roku (ROKU) Just Overtook the 200-Day Moving Average
- Neutral Sentiment: Device promotions (eg. Streaming Stick HD discounts) could drive activations and scale but may compress near‑term hardware margins; net impact depends on follow‑on ad/sub revenue. The Roku Streaming Stick HD is almost half off at Amazon — save $14 right now
- Neutral Sentiment: Management outreach: CFO/COO Dan Jedda will do a Deutsche Bank fireside chat (Mar 10) — could clarify guidance or strategy but is unlikely to move the stock materially unless new guidance is given. Roku CFO to Participate in Fireside Chat Hosted by Deutsche Bank
- Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) sold shares recently around the mid‑$90s. While often routine, concentrated sales can create short‑term downside risk and signal liquidity-taking. Insider Form 4 filings — Roku
Analysts Set New Price Targets
ROKU has been the subject of a number of recent research reports. Evercore reiterated an “outperform” rating and set a $150.00 price objective on shares of Roku in a research note on Friday, February 13th. Weiss Ratings upgraded Roku from a “sell (d-)” rating to a “hold (c-)” rating in a report on Tuesday, February 17th. Wall Street Zen raised Roku from a “hold” rating to a “buy” rating in a research report on Sunday, December 7th. Stifel Nicolaus set a $160.00 price target on shares of Roku in a research note on Monday. Finally, Jefferies Financial Group upgraded shares of Roku from a “hold” rating to a “buy” rating and raised their price objective for the company from $100.00 to $135.00 in a research note on Thursday, December 11th. One analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat, Roku has a consensus rating of “Moderate Buy” and a consensus target price of $125.40.
Check Out Our Latest Report on ROKU
Roku Company Profile
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
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