Massimo Group (NASDAQ:MAMO – Get Free Report) and American Outdoor Brands (NASDAQ:AOUT – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.
Risk & Volatility
Massimo Group has a beta of 0.52, suggesting that its share price is 48% less volatile than the S&P 500. Comparatively, American Outdoor Brands has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500.
Earnings and Valuation
This table compares Massimo Group and American Outdoor Brands”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Massimo Group | $111.21 million | 0.37 | $1.76 million | ($0.02) | -49.50 |
| American Outdoor Brands | $222.32 million | 0.50 | -$80,000.00 | ($0.45) | -19.67 |
Massimo Group has higher earnings, but lower revenue than American Outdoor Brands. Massimo Group is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of current recommendations and price targets for Massimo Group and American Outdoor Brands, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
| American Outdoor Brands | 2 | 0 | 2 | 0 | 2.00 |
American Outdoor Brands has a consensus target price of $12.50, indicating a potential upside of 41.24%. Given American Outdoor Brands’ stronger consensus rating and higher possible upside, analysts plainly believe American Outdoor Brands is more favorable than Massimo Group.
Insider and Institutional Ownership
49.9% of American Outdoor Brands shares are held by institutional investors. 78.0% of Massimo Group shares are held by insiders. Comparatively, 5.3% of American Outdoor Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Massimo Group and American Outdoor Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Massimo Group | -1.17% | -3.96% | -1.72% |
| American Outdoor Brands | -2.69% | 1.25% | 0.89% |
Summary
American Outdoor Brands beats Massimo Group on 9 of the 14 factors compared between the two stocks.
About Massimo Group
Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.
About American Outdoor Brands
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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