Roku (NASDAQ:ROKU) Insider Sells $171,500.00 in Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 1,715 shares of the business’s stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $100.00, for a total transaction of $171,500.00. Following the sale, the insider owned 11,131 shares in the company, valued at $1,113,100. This represents a 13.35% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Charles Collier also recently made the following trade(s):

• On Tuesday, March 3rd, Charles Collier sold 1,715 shares of Roku stock. The shares were sold at an average price of $95.57, for a total transaction of $163,902.55.

Roku Stock Performance

Roku stock opened at $100.53 on Monday. Roku, Inc. has a 52 week low of $52.43 and a 52 week high of $116.66. The firm has a market capitalization of $14.82 billion, a price-to-earnings ratio of 176.37 and a beta of 1.98. The company has a 50 day moving average price of $99.24 and a 200 day moving average price of $99.64.

Roku (NASDAQ:ROKU) last announced its earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.25. The company had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The company’s revenue was up 16.1% on a year-over-year basis. During the same period in the previous year, the business earned ($0.24) EPS. Equities analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Roku

Several institutional investors and hedge funds have recently modified their holdings of ROKU. Blue Trust Inc. raised its holdings in Roku by 680.0% during the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after buying an additional 204 shares in the last quarter. Aventura Private Wealth LLC acquired a new stake in Roku in the 4th quarter worth approximately $26,000. WPG Advisers LLC bought a new stake in Roku during the fourth quarter worth approximately $31,000. Safe Harbor Fiduciary LLC bought a new stake in Roku during the fourth quarter worth approximately $31,000. Finally, Westfuller Advisors LLC acquired a new position in Roku during the third quarter valued at approximately $30,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out “Roklue,” an interactive, gamified discovery feature (launched around the Oscars) designed to drive session time and steer viewers to new shows — a direct play to boost ad impressions and subscriptions. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’
• Positive Sentiment: Analysts and commentary highlight Roku’s shift to profitability, record free cash flow and raised 2026 revenue targets (~$5.5B), which underpin upward estimate revisions and buy-side interest. ROKU Just Overtook the 200-Day Moving Average
• Positive Sentiment: ROKU has crossed above its 200‑day moving average — a technical signal that can attract momentum traders and supports the current rally. Zacks: Roku Just Overtook the 200-Day Moving Average
• Positive Sentiment: Feature improvements — Roku added a requested Search tool to its Live TV Guide and other discovery tools that should increase FAST engagement and ad monetization over time. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: Device discounts (e.g., Roku Stick and a Hisense Roku TV on sale) can boost activations and platform scale but may compress near-term hardware margins — net effect depends on conversion to ads/subs. Hisense 32-Inch Smart Roku TV Drops Under $100
• Neutral Sentiment: Ongoing media coverage and “is it a buy?” pieces reflect growing optimism but also highlight valuation/execution questions; consensus still skews to Moderate Buy with a mid‑$120s target. Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Management outreach: CFO Dan Jedda will speak at Deutsche Bank’s Media/Internet conference next week — could provide incremental color but typically moves the stock only if new guidance or metrics are disclosed. Roku CFO to Participate in Fireside Chat
• Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) disclosed sales totaling several thousand shares at ~$95–$100. While possibly routine, clustered sales can create short‑term selling pressure and raise investor questions about insider conviction. Insider Form 4 Filings

Wall Street Analyst Weigh In

Several brokerages recently issued reports on ROKU. Guggenheim increased their price objective on Roku from $110.00 to $115.00 and gave the stock a “buy” rating in a research note on Thursday, December 4th. Wedbush lifted their target price on Roku from $130.00 to $140.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. Zacks Research upgraded shares of Roku from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, February 10th. Needham & Company LLC reiterated a “buy” rating and issued a $110.00 target price on shares of Roku in a research report on Friday, February 13th. Finally, Wall Street Zen raised shares of Roku from a “hold” rating to a “buy” rating in a research note on Sunday, December 7th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, Roku currently has a consensus rating of “Moderate Buy” and a consensus price target of $125.40.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.