Analysts Set Harley-Davidson, Inc. (NYSE:HOG) PT at $23.50

Harley-Davidson, Inc. (NYSE:HOG) has been given a consensus recommendation of “Hold” by the ten ratings firms that are presently covering the company, MarketBeat Ratings reports. Three equities research analysts have rated the stock with a sell recommendation, four have issued a hold recommendation, two have assigned a buy recommendation and one has given a strong buy recommendation to the company. The average 12 month price objective among brokerages that have updated their coverage on the stock in the last year is $22.50.

Several analysts have issued reports on the stock. Loop Capital initiated coverage on shares of Harley-Davidson in a research report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price target for the company. Morgan Stanley reiterated an “underweight” rating and issued a $12.00 price objective on shares of Harley-Davidson in a report on Tuesday, February 17th. Zacks Research lowered Harley-Davidson from a “hold” rating to a “strong sell” rating in a research note on Thursday, February 12th. Citigroup dropped their target price on Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating for the company in a report on Wednesday, January 14th. Finally, Robert W. Baird set a $22.00 price target on Harley-Davidson in a research note on Wednesday, February 11th.

Harley-Davidson Price Performance

Shares of HOG stock traded down $1.22 during trading hours on Monday, hitting $17.99. 574,257 shares of the company’s stock were exchanged, compared to its average volume of 3,498,466. The company has a market capitalization of $2.01 billion, a PE ratio of 6.89 and a beta of 1.42. The company has a current ratio of 2.10, a quick ratio of 1.83 and a debt-to-equity ratio of 0.52. Harley-Davidson has a 12-month low of $17.11 and a 12-month high of $31.25. The business’s 50 day simple moving average is $20.13 and its 200-day simple moving average is $24.03.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, February 10th. The company reported ($2.44) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.92) by ($1.52). The business had revenue of $496.16 million during the quarter, compared to analysts’ expectations of $482.21 million. Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. Harley-Davidson’s revenue for the quarter was down 9.8% on a year-over-year basis. During the same period last year, the company posted ($0.93) EPS. On average, equities research analysts anticipate that Harley-Davidson will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Tuesday, March 17th. Stockholders of record on Monday, March 2nd will be issued a $0.1875 dividend. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.18. This represents a $0.75 annualized dividend and a dividend yield of 4.2%. The ex-dividend date is Monday, March 2nd. Harley-Davidson’s dividend payout ratio (DPR) is 28.74%.

Insider Buying and Selling at Harley-Davidson

In other Harley-Davidson news, Director James D. Farley, Jr. sold 6,454 shares of the stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the completion of the sale, the director owned 16,205 shares of the company’s stock, valued at $303,195.55. This represents a 28.48% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director Rafeh Masood purchased 2,775 shares of the business’s stock in a transaction on Friday, February 27th. The stock was purchased at an average cost of $18.00 per share, for a total transaction of $49,950.00. Following the acquisition, the director owned 7,480 shares in the company, valued at approximately $134,640. The trade was a 58.98% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 0.93% of the stock is owned by insiders.

Hedge Funds Weigh In On Harley-Davidson

Several hedge funds and other institutional investors have recently modified their holdings of HOG. EverSource Wealth Advisors LLC grew its stake in shares of Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after purchasing an additional 549 shares during the last quarter. Pinnacle Holdings LLC bought a new position in Harley-Davidson during the 4th quarter valued at approximately $30,000. Fifth Third Bancorp raised its position in Harley-Davidson by 48.9% during the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after purchasing an additional 579 shares during the last quarter. Geneos Wealth Management Inc. lifted its holdings in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after buying an additional 1,278 shares during the period. Finally, Westfuller Advisors LLC purchased a new stake in Harley-Davidson in the 3rd quarter worth approximately $67,000. 85.10% of the stock is owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.