Honest (NASDAQ:HNST) SVP Kunssberg Etienne Von Sells 12,179 Shares of Stock

The Honest Company, Inc. (NASDAQ:HNST) SVP Kunssberg Etienne Von sold 12,179 shares of Honest stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $2.85, for a total value of $34,710.15. Following the sale, the senior vice president directly owned 308,710 shares in the company, valued at approximately $879,823.50. The trade was a 3.80% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink.

Honest Trading Down 4.1%

Shares of Honest stock opened at $2.81 on Tuesday. The Honest Company, Inc. has a 12 month low of $2.07 and a 12 month high of $5.55. The firm has a market capitalization of $316.04 million, a P/E ratio of -20.07 and a beta of 2.26. The business has a fifty day simple moving average of $2.48 and a two-hundred day simple moving average of $3.03.

Honest (NASDAQ:HNST) last issued its quarterly earnings results on Wednesday, February 25th. The company reported ($0.21) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.02 by ($0.23). Honest had a positive return on equity of 4.57% and a negative net margin of 4.22%.The business had revenue of $88.04 million during the quarter, compared to the consensus estimate of $88.57 million. Analysts predict that The Honest Company, Inc. will post -0.07 earnings per share for the current year.

Honest declared that its board has initiated a stock buyback plan on Friday, February 20th that allows the company to buyback $25.00 million in shares. This buyback authorization allows the company to purchase up to 9.9% of its stock through open market purchases. Stock buyback plans are typically a sign that the company’s board believes its shares are undervalued.

Institutional Investors Weigh In On Honest

Several institutional investors and hedge funds have recently made changes to their positions in HNST. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its holdings in Honest by 6.9% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 49,916 shares of the company’s stock worth $235,000 after acquiring an additional 3,210 shares during the last quarter. Wealth Enhancement Advisory Services LLC lifted its position in Honest by 18.7% in the 3rd quarter. Wealth Enhancement Advisory Services LLC now owns 21,366 shares of the company’s stock valued at $81,000 after acquiring an additional 3,365 shares in the last quarter. Osaic Holdings Inc. boosted its stake in Honest by 33.9% during the 2nd quarter. Osaic Holdings Inc. now owns 14,577 shares of the company’s stock valued at $74,000 after purchasing an additional 3,693 shares during the last quarter. CWM LLC increased its holdings in shares of Honest by 17.1% in the 3rd quarter. CWM LLC now owns 27,342 shares of the company’s stock worth $101,000 after purchasing an additional 3,985 shares in the last quarter. Finally, The Manufacturers Life Insurance Company increased its holdings in shares of Honest by 14.9% in the 2nd quarter. The Manufacturers Life Insurance Company now owns 33,734 shares of the company’s stock worth $172,000 after purchasing an additional 4,378 shares in the last quarter. Institutional investors own 45.54% of the company’s stock.

Key Honest News

Here are the key news stories impacting Honest this week:

• Negative Sentiment: CEO Carla Vernon sold 129,335 shares at an average price of $2.85 (≈ $368,605); she still holds 4,065,546 shares valued at ≈ $11.59M after the sale. SEC filing — Carla Vernon
• Negative Sentiment: SVP Kunssberg Etienne Von sold 12,179 shares at $2.85 (≈ $34,710), trimming his position by ~3.80%. SEC filing — Kunssberg Etienne Von
• Negative Sentiment: General Counsel Brendan Sheehey sold 22,556 shares at $2.85 (≈ $64,285), reducing his holdings by ~3.01%. SEC filing — Brendan Sheehey
• Negative Sentiment: SVP Jonathan Mayle sold 12,725 shares at $2.85 (≈ $36,266), a ~2.72% reduction in his stake. SEC filing — Jonathan Mayle
• Negative Sentiment: Insider Dorria L. Ball sold 15,099 shares at $2.85 (≈ $43,032), trimming her holding by ~3.37%. SEC filing — Dorria L. Ball

Analyst Upgrades and Downgrades

A number of research analysts recently weighed in on the company. Wall Street Zen lowered Honest from a “hold” rating to a “sell” rating in a research report on Saturday. Zacks Research downgraded Honest from a “hold” rating to a “strong sell” rating in a report on Wednesday, February 25th. Telsey Advisory Group reissued a “market perform” rating and issued a $3.00 target price on shares of Honest in a research note on Thursday, February 26th. Morgan Stanley set a $3.00 price target on Honest in a report on Wednesday, March 4th. Finally, JPMorgan Chase & Co. reaffirmed an “underweight” rating on shares of Honest in a research report on Friday, January 16th. One analyst has rated the stock with a Buy rating, three have issued a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has a consensus rating of “Reduce” and a consensus price target of $3.00.

Honest Company Profile

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.