Booking (NASDAQ:BKNG) Shares Unloaded Rep. Gilbert Ray Cisneros, Jr.

Representative Gilbert Ray Cisneros, Jr. (Democratic-California) recently sold shares of Booking Holdings Inc. (NASDAQ:BKNG). In a filing disclosed on March 09th, the Representative disclosed that they had sold between $1,001 and $15,000 in Booking stock on February 10th. The trade occurred in the Representative’s “150 MAIN STREET TRUST > BANK OF AMERICA” account.

Representative Gilbert Ray Cisneros, Jr. also recently made the following trade(s):

• Sold $1,001 – $15,000 in shares of Thermon Group (NYSE:THR) on 3/2/2026.
• Purchased $1,001 – $15,000 in shares of Federal Signal (NYSE:FSS) on 3/2/2026.
• Purchased $1,001 – $15,000 in shares of Taiwan Semiconductor Manufacturing (NYSE:TSM) on 2/26/2026.
• Sold $1,001 – $15,000 in shares of Uber Technologies (NYSE:UBER) on 2/24/2026.
• Sold $1,001 – $15,000 in shares of Robinhood Markets (NASDAQ:HOOD) on 2/24/2026.
• Purchased $1,001 – $15,000 in shares of Micron Technology (NASDAQ:MU) on 2/24/2026.
• Sold $1,001 – $15,000 in shares of Oracle (NYSE:ORCL) on 2/24/2026.
• Purchased $1,001 – $15,000 in shares of Champion Homes (NYSE:SKY) on 2/23/2026.
• Sold $1,001 – $15,000 in shares of Tri Pointe Homes (NYSE:TPH) on 2/23/2026.
• Sold $1,001 – $15,000 in shares of Xiaomi (OTCMKTS:XIACF) on 2/20/2026.

Booking Price Performance

BKNG stock traded down $104.71 during mid-day trading on Thursday, reaching $4,217.71. The company had a trading volume of 258,428 shares, compared to its average volume of 434,142. The company has a market capitalization of $133.57 billion, a price-to-earnings ratio of 25.39, a PEG ratio of 1.00 and a beta of 1.21. Booking Holdings Inc. has a 52 week low of $3,765.45 and a 52 week high of $5,839.41. The stock has a 50 day simple moving average of $4,710.34 and a two-hundred day simple moving average of $5,067.65.

Shares of Booking are going to split on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be issued to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last posted its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping the consensus estimate of $47.96 by $0.84. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. During the same period in the prior year, the firm posted $41.55 earnings per share. The company’s quarterly revenue was up 16.0% compared to the same quarter last year. On average, equities analysts predict that Booking Holdings Inc. will post 209.92 EPS for the current year.

Booking Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, March 31st. Shareholders of record on Friday, March 6th will be paid a $10.50 dividend. This is a positive change from Booking’s previous quarterly dividend of $9.60. This represents a $42.00 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date is Friday, March 6th. Booking’s dividend payout ratio is 25.28%.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Mizuho Securities reaffirmed its Buy rating on BKNG, which supports investor confidence that the company’s fundamentals remain attractive to some Wall Street analysts. Mizuho Securities Reaffirms Their Buy Rating on Booking Holdings (BKNG)
• Positive Sentiment: Feature pieces highlight BKNG as an underappreciated “platform” compounder with revenue growth and margin expansion — a bullish narrative that can attract long-term investors looking for durable growth at a discount. Instacart, Booking, and Grindr: Three Platform Plays Investors Are Sleeping On
• Neutral Sentiment: Zacks and Yahoo pieces note heightened retail attention (trending status) and recap recent moves; these stories increase visibility but don’t present new fundamental catalysts. Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
• Neutral Sentiment: Reported spikes in “short interest” appear in the feed but the data shows 0 shares and NaN changes — likely a reporting error; current short-interest figures therefore shouldn’t be treated as confirmed bearish positioning. (No external link)
• Negative Sentiment: Sanford C. Bernstein cut its price target from $5,407 to $4,698 and moved to a “market perform” stance, reducing upside expectations and likely pressuring the stock near-term. Bernstein adjusts PT on Booking Holdings to $4,698 from $5,407; maintains Market Perform
• Negative Sentiment: Market headlines and data recaps emphasize that BKNG is underperforming peers and pulled back more than the broader market today, which can accelerate short-term selling and momentum outflows. Booking Holdings (BKNG) Sees a More Significant Dip Than Broader Market: Some Facts to Know
• Negative Sentiment: MarketWatch coverage flagged that BKNG underperformed competitors on Wednesday, reinforcing the narrative of relative weakness that can weigh on sentiment. Booking Holdings Inc. stock underperforms Wednesday when compared to competitors

Analyst Upgrades and Downgrades

BKNG has been the topic of a number of research analyst reports. Jefferies Financial Group dropped their target price on shares of Booking from $5,600.00 to $4,500.00 and set a “hold” rating on the stock in a report on Monday, February 23rd. BTIG Research reissued a “buy” rating and set a $6,250.00 price target on shares of Booking in a research report on Tuesday, March 3rd. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Booking in a research report on Monday, December 29th. DA Davidson decreased their target price on Booking from $6,600.00 to $6,000.00 and set a “buy” rating on the stock in a report on Thursday, February 19th. Finally, Susquehanna set a $6,500.00 price target on Booking in a research note on Friday, February 20th. Twenty-nine analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $5,845.61.

Insider Transactions at Booking

In related news, CEO Glenn D. Fogel sold 452 shares of the firm’s stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $4,149.75, for a total value of $1,875,687.00. Following the transaction, the chief executive officer owned 18,543 shares in the company, valued at approximately $76,948,814.25. This trade represents a 2.38% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the company’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the sale, the director directly owned 840 shares of the company’s stock, valued at $4,288,502.40. This represents a 4.55% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 3,108 shares of company stock valued at $15,287,682. 0.16% of the stock is owned by corporate insiders.

Institutional Trading of Booking

Hedge funds and other institutional investors have recently bought and sold shares of the business. KERR FINANCIAL PLANNING Corp acquired a new stake in shares of Booking in the third quarter valued at approximately $26,000. Halbert Hargrove Global Advisors LLC grew its position in Booking by 150.0% during the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after buying an additional 3 shares in the last quarter. Guerra Advisors Inc bought a new position in Booking during the 3rd quarter worth $27,000. Daytona Street Capital LLC acquired a new position in Booking in the 4th quarter valued at $27,000. Finally, Legacy Bridge LLC bought a new stake in shares of Booking during the 4th quarter valued at $27,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

About Representative Cisneros

Gil Cisneros (Democratic Party) is a member of the U.S. House, representing California’s 31st Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Cisneros (Democratic Party) is running for re-election to the U.S. House to represent California’s 31st Congressional District. He declared candidacy for the 2026 election.

Gil Cisneros served in the U.S. Navy as a supply officer from 1994 to 2004. Cisneros earned a bachelor’s degree in political science from George Washington University in 1994, a master’s in business administration from Regis University in 2002, and a master’s degree in urban education policy from Brown University in 2015. His career experience includes working as a logistics manager for Frito-Lay. In 2010, Cisneros won the lottery and became involved in activism and philanthropy, founding a scholarship program for local high school students. In 2021, President Joe Biden (D) appointed Cisneros as under secretary of defense for personnel and readiness.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.