Vivid Seats (NASDAQ:SEAT) Price Target Lowered to $8.00 at Royal Bank Of Canada

Vivid Seats (NASDAQ:SEAT) had its price target reduced by stock analysts at Royal Bank Of Canada from $12.00 to $8.00 in a note issued to investors on Friday,Benzinga reports. The firm currently has a “sector perform” rating on the stock. Royal Bank Of Canada’s price objective suggests a potential upside of 48.15% from the stock’s previous close.

A number of other research analysts have also issued reports on SEAT. Benchmark reduced their target price on shares of Vivid Seats from $18.00 to $10.00 and set a “buy” rating for the company in a research note on Friday. Bank of America restated an “underperform” rating and issued a $5.65 price target on shares of Vivid Seats in a research note on Thursday. Morgan Stanley set a $7.00 price objective on Vivid Seats and gave the stock a “positive” rating in a research report on Friday. Canaccord Genuity Group set a $10.00 price objective on Vivid Seats in a report on Friday. Finally, Deutsche Bank Aktiengesellschaft set a $7.00 target price on Vivid Seats in a research report on Tuesday, January 20th. Four research analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the company currently has a consensus rating of “Hold” and an average target price of $14.27.

Vivid Seats Stock Performance

NASDAQ SEAT traded down $0.25 during trading hours on Friday, hitting $5.40. The company had a trading volume of 78,592 shares, compared to its average volume of 116,828. The company has a quick ratio of 0.60, a current ratio of 0.67 and a debt-to-equity ratio of 1.41. The firm has a market cap of $57.94 million, a P/E ratio of 1.97 and a beta of 0.95. Vivid Seats has a fifty-two week low of $5.06 and a fifty-two week high of $62.40. The business has a fifty day simple moving average of $6.72 and a 200-day simple moving average of $9.94.

Vivid Seats (NASDAQ:SEAT) last announced its quarterly earnings results on Thursday, March 12th. The company reported ($10.39) earnings per share (EPS) for the quarter, missing the consensus estimate of ($1.81) by ($8.58). The firm had revenue of $126.81 million for the quarter, compared to analyst estimates of $137.18 million. Vivid Seats had a negative net margin of 24.08% and a positive return on equity of 4.50%. Equities analysts predict that Vivid Seats will post 0.12 EPS for the current year.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in the stock. Capstone Financial Advisors Inc. acquired a new position in shares of Vivid Seats during the second quarter valued at approximately $25,000. Rhumbline Advisers lifted its position in Vivid Seats by 106.8% in the second quarter. Rhumbline Advisers now owns 203,271 shares of the company’s stock worth $344,000 after purchasing an additional 104,972 shares during the period. Boston Partners lifted its position in Vivid Seats by 7.2% in the second quarter. Boston Partners now owns 4,784,292 shares of the company’s stock worth $8,084,000 after purchasing an additional 322,461 shares during the period. Quantbot Technologies LP bought a new position in Vivid Seats during the 2nd quarter valued at $43,000. Finally, Plan Group Financial LLC boosted its stake in Vivid Seats by 73.9% during the 2nd quarter. Plan Group Financial LLC now owns 102,670 shares of the company’s stock valued at $174,000 after purchasing an additional 43,619 shares in the last quarter. 39.92% of the stock is currently owned by institutional investors.

Vivid Seats News Roundup

Here are the key news stories impacting Vivid Seats this week:

• Positive Sentiment: Craig Hallum upgraded SEAT from “hold” to “buy” with a $15 price target, signaling analyst conviction that the company can recover and offering sizeable upside from current levels. Craig Hallum Upgrade
• Positive Sentiment: Vivid Seats issued 2026 guidance targeting adjusted EBITDA of $30–$40M and Q1 marketplace GOV of $570M–$620M — management frames this as evidence the cost reductions and app improvements are starting to stabilize the business. Press Release / Guidance
• Positive Sentiment: Institutional activity: several large investors (notably GTCR) added material stakes in Q4 2025, which can support the stock if insiders/active funds stay committed. QuiverQuant Institutional Activity
• Neutral Sentiment: On an adjusted basis Vivid Seats reported EPS that beat the consensus on MarketBeat’s summary, and management hosted a webcast/slide deck to walk through results — helpful context but mixed when layered with GAAP items. MarketBeat Earnings Summary
• Negative Sentiment: Q4/FY‑2025 results show steep declines: Q4 marketplace GOV down ~42% y/y, revenues down 37% y/y, and a large net loss driven by a $402M Q4 impairment (FY net loss ~$721M). These operating and balance‑sheet hits are the primary negative catalyst. Q4 & Full Year Results
• Negative Sentiment: Benchmark cut its price target from $18 to $10 (while keeping a “buy” rating), which reduces near‑term analyst upside expectations and may temper enthusiasm. Benchmark PT Lowered
• Negative Sentiment: Regulatory/app‑store risks were highlighted as a rising disclosure risk that could squeeze margins or slow growth if mobile marketplace rules change. App Store / Regulation Risk
• Negative Sentiment: Earnings call/transcript coverage emphasizes the GAAP EPS hit (large non‑cash items) and continuing revenue pressure — items that can weigh on investor sentiment despite optimistic guidance. Earnings Call Transcript

Vivid Seats Company Profile

Vivid Seats, traded on NASDAQ under the ticker SEAT, operates an online ticket marketplace that connects buyers and sellers of live event tickets. The company specializes in facilitating purchases for sports games, concerts, theater productions and other entertainment experiences. Through its digital platform and mobile application, Vivid Seats offers real-time access to available tickets, transparent pricing and a 100% Buyer Guarantee, which ensures ticket authenticity and timely delivery.

Founded in 2001 and headquartered in Chicago, Illinois, Vivid Seats has grown from a regional reseller into one of North America’s leading ticket marketplaces.