Viant Technology (NASDAQ:DSP) Upgraded to Strong-Buy at Freedom Capital

Freedom Capital upgraded shares of Viant Technology (NASDAQ:DSP) to a strong-buy rating in a research report report published on Tuesday,Zacks.com reports.

Other equities research analysts have also issued research reports about the company. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research note on Wednesday, January 21st. Rosenblatt Securities reaffirmed a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a research note on Thursday. Loop Capital set a $14.50 target price on Viant Technology in a research report on Tuesday. DA Davidson reissued a “buy” rating and issued a $15.50 price target on shares of Viant Technology in a report on Thursday. Finally, B. Riley Financial restated a “buy” rating and issued a $17.00 price target (up from $16.50) on shares of Viant Technology in a research note on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, seven have issued a Buy rating and one has given a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Buy” and a consensus price target of $18.13.

Viant Technology Stock Performance

Shares of DSP traded up $0.12 during mid-day trading on Tuesday, reaching $12.72. The stock had a trading volume of 174,039 shares, compared to its average volume of 206,966. The business has a fifty day moving average of $10.98 and a 200 day moving average of $10.29. The firm has a market cap of $793.80 million, a price-to-earnings ratio of 39.58 and a beta of 1.05. Viant Technology has a 12 month low of $8.11 and a 12 month high of $16.25.

Insider Transactions at Viant Technology

In other Viant Technology news, CFO Larry Madden sold 4,224 shares of Viant Technology stock in a transaction that occurred on Thursday, January 22nd. The stock was sold at an average price of $13.09, for a total value of $55,292.16. Following the sale, the chief financial officer owned 405,554 shares of the company’s stock, valued at $5,308,701.86. The trade was a 1.03% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, COO Christopher Vanderhook sold 3,279 shares of the company’s stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $9.17, for a total value of $30,068.43. Following the sale, the chief operating officer directly owned 420 shares in the company, valued at $3,851.40. This trade represents a 88.65% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 155,123 shares of company stock valued at $1,729,594 over the last three months. Corporate insiders own 29.40% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently modified their holdings of DSP. Rhumbline Advisers raised its stake in Viant Technology by 2.4% during the second quarter. Rhumbline Advisers now owns 45,042 shares of the company’s stock valued at $596,000 after purchasing an additional 1,056 shares in the last quarter. JPMorgan Chase & Co. grew its stake in shares of Viant Technology by 4.3% in the 2nd quarter. JPMorgan Chase & Co. now owns 27,121 shares of the company’s stock worth $359,000 after buying an additional 1,109 shares in the last quarter. Russell Investments Group Ltd. increased its holdings in shares of Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after buying an additional 1,228 shares during the last quarter. Strs Ohio raised its position in shares of Viant Technology by 4.5% during the 3rd quarter. Strs Ohio now owns 39,300 shares of the company’s stock valued at $339,000 after buying an additional 1,700 shares in the last quarter. Finally, CWM LLC raised its position in shares of Viant Technology by 431.0% during the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after buying an additional 2,267 shares in the last quarter. 11.38% of the stock is owned by hedge funds and other institutional investors.

Viant Technology News Roundup

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Multiple brokerages reiterated or initiated bullish ratings and raised targets, increasing buy-side interest — B. Riley reaffirmed a Buy and raised its target to $17, Rosenblatt kept a Buy with a $20 target, DA Davidson reaffirmed Buy with a $15.50 target, and Freedom Capital initiated coverage with a Strong-Buy. Benzinga Coverage TickerReport TickerReport – Freedom
• Positive Sentiment: Revenue and forward revenue guidance beat expectations — Q4 revenue of $110.12M topped consensus and management said Q1 revenue guidance of $83–$86M was above the Street, and adjusted EBITDA and contribution ex‑TAC topped the high end of guidance. This underpins the upbeat analyst notes. BusinessWire: Earnings Release
• Neutral Sentiment: Company-provided materials and call transcripts are now available for deeper review — useful for investors wanting color on revenue mix, client trends, and AI/technology investments. Yahoo: Earnings Highlights Seeking Alpha: Transcript
• Negative Sentiment: EPS slightly missed expectations — reported $0.22 vs. the $0.23 consensus (a $0.01 miss), which tempers the headline upside and leaves earnings momentum mixed. Zacks: EPS Miss
• Negative Sentiment: Profitability remains modest — Q4 net margin was ~0.57% and return on equity is negative (~‑5%), highlighting that while top-line trends look solid, operating leverage and ROE need improvement for sustained multiple expansion. MarketBeat: Financial Details

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.