JPMorgan Chase & Co. Cuts Macy’s (NYSE:M) Price Target to $21.00

Macy’s (NYSE:M) had its price objective decreased by JPMorgan Chase & Co. from $24.00 to $21.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm presently has a “neutral” rating on the stock. JPMorgan Chase & Co.‘s price target would suggest a potential upside of 18.06% from the company’s previous close.

M has been the subject of several other reports. Evercore increased their price target on Macy’s from $14.00 to $21.00 and gave the stock a “cautious” rating in a report on Friday, December 5th. Wall Street Zen upgraded Macy’s from a “buy” rating to a “strong-buy” rating in a research report on Sunday. TD Cowen reissued a “hold” rating on shares of Macy’s in a research note on Thursday, December 4th. Guggenheim began coverage on shares of Macy’s in a research note on Tuesday, December 9th. They issued a “neutral” rating on the stock. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of Macy’s in a report on Monday, December 29th. One investment analyst has rated the stock with a Buy rating, ten have issued a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, Macy’s currently has a consensus rating of “Reduce” and an average price target of $20.00.

Macy’s Trading Up 5.1%

NYSE M traded up $0.87 during trading on Wednesday, reaching $17.79. 16,302,821 shares of the stock traded hands, compared to its average volume of 7,495,047. Macy’s has a fifty-two week low of $9.76 and a fifty-two week high of $24.41. The company has a quick ratio of 0.18, a current ratio of 1.25 and a debt-to-equity ratio of 0.56. The firm has a market cap of $4.73 billion, a price-to-earnings ratio of 10.59 and a beta of 1.51. The stock’s 50-day moving average price is $20.56 and its 200 day moving average price is $20.05.

Macy’s (NYSE:M) last announced its quarterly earnings results on Wednesday, March 18th. The company reported $1.67 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.55 by $0.12. Macy’s had a net margin of 2.10% and a return on equity of 15.57%. The company had revenue of $7.92 billion during the quarter, compared to analyst estimates of $7.48 billion. During the same quarter in the previous year, the business earned $1.80 EPS. The firm’s revenue was down 1.7% on a year-over-year basis. Analysts predict that Macy’s will post 2.39 EPS for the current year.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the business. CIBC Private Wealth Group LLC increased its holdings in Macy’s by 35.9% in the fourth quarter. CIBC Private Wealth Group LLC now owns 1,838 shares of the company’s stock valued at $41,000 after purchasing an additional 486 shares during the period. PNC Financial Services Group Inc. lifted its holdings in Macy’s by 1.9% during the 3rd quarter. PNC Financial Services Group Inc. now owns 26,806 shares of the company’s stock worth $481,000 after buying an additional 500 shares during the period. Cambria Investment Management L.P. grew its position in shares of Macy’s by 4.5% in the 3rd quarter. Cambria Investment Management L.P. now owns 12,066 shares of the company’s stock valued at $216,000 after buying an additional 524 shares during the last quarter. Smartleaf Asset Management LLC grew its position in shares of Macy’s by 51.7% in the 4th quarter. Smartleaf Asset Management LLC now owns 1,543 shares of the company’s stock valued at $34,000 after buying an additional 526 shares during the last quarter. Finally, Bessemer Group Inc. increased its stake in shares of Macy’s by 41.4% in the third quarter. Bessemer Group Inc. now owns 2,023 shares of the company’s stock valued at $37,000 after buying an additional 592 shares during the period. Institutional investors own 87.36% of the company’s stock.

Key Macy’s News

Here are the key news stories impacting Macy’s this week:

• Positive Sentiment: Q4 earnings and revenue beat — Macy’s posted adjusted EPS of $1.67 (above consensus) and revenue of $7.92B, driven by Bloomingdale’s same‑store sales gains and comp strength. This beat is the main catalyst for the stock rally. Macy’s Q4 earnings beat driven by Bloomingdale’s sales growth
• Positive Sentiment: Full‑year revenue midpoint topped estimates — Macy’s FY revenue guidance midpoint came in above street expectations, which supports the view that the turnaround initiatives (store refreshes, brand mix) are gaining traction. Macy’s Q4 CY2025: Beats On Revenue, Stock Soars
• Positive Sentiment: Analyst support and investor interest — Telsey reaffirmed its market‑perform rating with a $25 price target, and unusually large call‑option activity indicates speculative/bullish positioning ahead of the print. Benzinga: Telsey Advisory Group
• Neutral Sentiment: Hotter‑than‑expected PPI — February PPI prints came in stronger, which complicates the macro picture; higher wholesale inflation can feed through to prices or weigh on real consumer spending depending on Fed action. PPI Comes in Hot: +0.7%, +3.9% Core YoY
• Negative Sentiment: Mixed / cautious guidance — Macy’s warned of weaker annual sales and profit for the year as it expects tighter consumer spending; that guidance caps upside from the quarter’s beat and raises execution risk. Macy’s forecasts weak annual sales, profit; sees tariff relief
• Negative Sentiment: Sales still down year‑over‑year — Revenue was a beat but declined ~1.7% vs. prior year, and Macy’s reiterated that parts of its store‑refresh/closure plan remain a work in progress, leaving execution risk for future quarters. CNBC: Macy’s expects sales to fall this year

Macy’s Company Profile

Macy’s, Inc is a leading American omnichannel retailer operating under the Macy’s brand, as well as specialty divisions Bloomingdale’s and Bluemercury. The company’s retail portfolio encompasses full-line department stores, fashion-focused specialty outlets and a high-end beauty chain, offering consumers a wide array of apparel, footwear, accessories, cosmetics and home furnishings. Through its integrated network of physical stores and digital platforms, Macy’s seeks to deliver a seamless shopping experience that blends in-store service with online convenience.

The company’s product assortment spans men’s, women’s and children’s clothing, beauty and personal care products, housewares and home décor.