Planet Fitness (PLNT) – Research Analysts’ Weekly Ratings Updates

Several analysts have recently updated their ratings and price targets for Planet Fitness (NYSE: PLNT):

• 3/18/2026 – Planet Fitness had its “buy” rating reaffirmed by UBS Group AG.
• 3/12/2026 – Planet Fitness is now covered by KeyCorp. They set an “overweight” rating and a $100.00 price target on the stock.
• 3/11/2026 – Planet Fitness was upgraded by KeyCorp to “strong-buy”.
• 3/11/2026 – Planet Fitness is now covered by Wells Fargo & Company. They set an “overweight” rating and a $90.00 price target on the stock.
• 3/10/2026 – Planet Fitness had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $117.00 price target on the stock.
• 3/10/2026 – Planet Fitness had its “buy” rating reaffirmed by TD Cowen.
• 3/2/2026 – Planet Fitness was downgraded by Zacks Research from “hold” to “strong sell”.
• 2/27/2026 – Planet Fitness was downgraded by Piper Sandler from “overweight” to “neutral”.
• 2/26/2026 – Planet Fitness had its price target lowered by Morgan Stanley from $128.00 to $117.00. They now have an “overweight” rating on the stock.
• 2/26/2026 – Planet Fitness had its price target lowered by Deutsche Bank Aktiengesellschaft from $115.00 to $98.00. They now have a “hold” rating on the stock.
• 2/25/2026 – Planet Fitness had its price target lowered by JPMorgan Chase & Co. from $120.00 to $105.00. They now have an “overweight” rating on the stock.
• 2/25/2026 – Planet Fitness had its price target lowered by Royal Bank Of Canada from $130.00 to $120.00. They now have an “outperform” rating on the stock.
• 2/24/2026 – Planet Fitness was given a new $105.00 price target by Stifel Nicolaus.
• 2/24/2026 – Planet Fitness had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $175.00 price target on the stock.
• 1/29/2026 – Planet Fitness had its price target lowered by Macquarie Infrastructure Holdings, LLC from $112.00 to $100.00. They now have a “neutral” rating on the stock.
• 1/21/2026 – Planet Fitness had its price target raised by Canaccord Genuity Group Inc. from $139.00 to $140.00. They now have a “buy” rating on the stock.

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.