Zebra Technologies (NASDAQ:ZBRA) Hits New 1-Year Low – Should You Sell?

Zebra Technologies Corporation (NASDAQ:ZBRA)’s stock price hit a new 52-week low on Friday . The company traded as low as $201.47 and last traded at $202.3320, with a volume of 334738 shares. The stock had previously closed at $206.19.

Analyst Upgrades and Downgrades

A number of analysts have issued reports on ZBRA shares. Zacks Research raised Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research report on Friday, February 20th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, January 21st. Truist Financial lowered their target price on shares of Zebra Technologies from $331.00 to $291.00 and set a “hold” rating on the stock in a research note on Thursday, December 18th. UBS Group reissued a “buy” rating and issued a $335.00 target price on shares of Zebra Technologies in a research note on Friday, February 13th. Finally, Needham & Company LLC restated a “buy” rating and issued a $345.00 price objective on shares of Zebra Technologies in a report on Friday, February 13th. One equities research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and five have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $339.25.

Zebra Technologies Trading Down 1.2%

The stock has a market cap of $10.02 billion, a PE ratio of 24.92 and a beta of 1.65. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.58 and a current ratio of 0.97. The firm has a 50-day moving average price of $238.83 and a 200-day moving average price of $263.20.

Zebra Technologies (NASDAQ:ZBRA) last posted its earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share (EPS) for the quarter, missing the consensus estimate of $4.34 by ($0.01). The company had revenue of $1.48 billion for the quarter, compared to the consensus estimate of $1.47 billion. Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. Zebra Technologies’s revenue was up 10.6% on a year-over-year basis. During the same quarter in the prior year, the company posted $4.00 EPS. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. As a group, equities analysts anticipate that Zebra Technologies Corporation will post 13.71 EPS for the current fiscal year.

Insider Buying and Selling at Zebra Technologies

In other Zebra Technologies news, insider Cristen L. Kogl sold 145 shares of the firm’s stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total transaction of $34,177.95. Following the completion of the transaction, the insider owned 23,687 shares in the company, valued at $5,583,262.77. This trade represents a 0.61% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Corporate insiders own 0.84% of the company’s stock.

Hedge Funds Weigh In On Zebra Technologies

A number of large investors have recently made changes to their positions in the company. Nordea Investment Management AB grew its position in Zebra Technologies by 1,826.5% in the 3rd quarter. Nordea Investment Management AB now owns 997,495 shares of the industrial products company’s stock valued at $292,705,000 after acquiring an additional 945,718 shares during the last quarter. Alliancebernstein L.P. lifted its holdings in Zebra Technologies by 1,310.3% during the second quarter. Alliancebernstein L.P. now owns 779,680 shares of the industrial products company’s stock worth $240,422,000 after buying an additional 724,396 shares during the period. Norges Bank purchased a new stake in shares of Zebra Technologies during the 4th quarter worth $134,505,000. Focus Partners Wealth boosted its holdings in shares of Zebra Technologies by 2,635.4% in the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock valued at $132,575,000 after buying an additional 523,605 shares in the last quarter. Finally, Invesco Ltd. boosted its stake in Zebra Technologies by 30.1% in the fourth quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock valued at $437,444,000 after acquiring an additional 416,568 shares in the last quarter. 91.03% of the stock is owned by hedge funds and other institutional investors.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.