Mayflower Financial Advisors LLC Acquires 5,923 Shares of ServiceNow, Inc. $NOW

Mayflower Financial Advisors LLC grew its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 392.0% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 7,434 shares of the information technology services provider’s stock after purchasing an additional 5,923 shares during the period. Mayflower Financial Advisors LLC’s holdings in ServiceNow were worth $1,139,000 at the end of the most recent quarter.

Other hedge funds also recently made changes to their positions in the company. Kilter Group LLC bought a new stake in shares of ServiceNow in the second quarter valued at approximately $25,000. IAG Wealth Partners LLC increased its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Noble Wealth Management PBC increased its stake in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares during the period. Bogart Wealth LLC raised its holdings in ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares in the last quarter. Finally, Wealth Watch Advisors INC acquired a new position in ServiceNow in the 3rd quarter valued at $29,000. 87.18% of the stock is owned by institutional investors.

Insider Transactions at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction that occurred on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the sale, the insider directly owned 11,757 shares in the company, valued at $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by insiders.

Analysts Set New Price Targets

Several analysts have recently issued reports on NOW shares. Cantor Fitzgerald reissued an “overweight” rating and set a $200.00 target price on shares of ServiceNow in a report on Thursday, January 29th. BTIG Research reaffirmed a “buy” rating and issued a $200.00 price target on shares of ServiceNow in a research note on Thursday, January 29th. UBS Group set a $115.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Wells Fargo & Company set a $225.00 price objective on shares of ServiceNow and gave the stock an “overweight” rating in a research note on Thursday, January 8th. Finally, Macquarie Infrastructure decreased their target price on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and an average target price of $192.61.

ServiceNow Price Performance

ServiceNow stock opened at $103.69 on Friday. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48. The stock has a market capitalization of $108.46 billion, a P/E ratio of 62.16, a price-to-earnings-growth ratio of 1.74 and a beta of 0.99. The stock has a fifty day moving average of $113.44 and a 200-day moving average of $150.90.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. During the same period last year, the firm posted $0.73 earnings per share. ServiceNow’s revenue was up 20.7% compared to the same quarter last year. On average, sell-side analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026, highlighting continued partner-led adoption in Asia‑Pacific and broader channel momentum for ServiceNow’s platform. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
• Positive Sentiment: Vonage launched a native integration with ServiceNow Voice to embed voice + real‑time AI into CSM and ITSM workflows — a tangible ecosystem expansion that can increase usage of ServiceNow’s AI capabilities and stickiness with large customers. Vonage Voice AI Tie Up Puts ServiceNow Platform And Valuation In Focus
• Positive Sentiment: Analyst coverage remains supportive: Zacks highlights ServiceNow as a strong growth/momentum stock based on subscription growth, retention and backlog — reinforcing the bull case for long‑term recurring revenue. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
• Neutral Sentiment: ServiceNow’s Chief People & AI Enablement Officer emphasizes a “people‑first” AI adoption strategy for HR — messaging that supports enterprise adoption but is more strategic than immediately revenue‑driving. The Role of “AI Enablement” in HR
• Neutral Sentiment: Coverage noting ServiceNow’s exposure to cloud demand in indexes frames the company as a play on enterprise cloud & AI workflows — useful context for investors but not an immediate catalyst. ServiceNow (NYSE:NOW) Tracks Cloud Demand In Nyse composite Index
• Negative Sentiment: Jim Cramer cautioned that the stock may face “a little bit more turbulence,” adding to near‑term sentiment risk despite valuation arguments. Jim Cramer on ServiceNow: “I Think the Stock’s Going to Be in for a Little Bit More Turbulence Than It Already Has Been”
• Negative Sentiment: Recent selloffs tied to AI fears and broader market weakness have pushed NOW well below its 12‑month high, creating headline volatility that continues to pressure sentiment. Here’s Why ServiceNow (NOW) Fell More Than Broader Market

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.