Sony Corporation (NYSE:SONY) Given Average Recommendation of “Hold” by Analysts

Sony Corporation (NYSE:SONY) has been assigned an average recommendation of “Hold” from the six analysts that are covering the firm, Marketbeat Ratings reports. One equities research analyst has rated the stock with a sell rating, two have given a hold rating and three have issued a buy rating on the company. The average 12-month price objective among brokerages that have issued a report on the stock in the last year is $22.00.

Several research analysts recently commented on SONY shares. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Wall Street Zen raised shares of Sony to a “hold” rating in a research note on Saturday, December 6th. Sanford C. Bernstein restated a “market perform” rating and set a $22.00 price target (down from $30.00) on shares of Sony in a research report on Tuesday, March 17th. Finally, Weiss Ratings downgraded shares of Sony from a “hold (c-)” rating to a “sell (d+)” rating in a report on Friday, February 20th.

Sony Price Performance

Shares of NYSE SONY traded down $0.08 during midday trading on Friday, hitting $19.96. The stock had a trading volume of 973,382 shares, compared to its average volume of 6,198,684. The company has a quick ratio of 0.97, a current ratio of 1.22 and a debt-to-equity ratio of 0.10. The stock has a 50 day simple moving average of $22.06 and a 200-day simple moving average of $25.89. The company has a market capitalization of $120.68 billion, a PE ratio of -99.67, a P/E/G ratio of 7.30 and a beta of 0.94. Sony has a 1 year low of $19.74 and a 1 year high of $30.34.

Sony News Roundup

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony is raising global PlayStation 5 prices (including a $100 U.S. increase) to offset surging memory chip costs — a move that should help hardware margins and revenue per unit even if it risks some demand softness. Sony to hike PlayStation 5 prices again as memory chip costs surge
• Positive Sentiment: Sony unveiled new BRAVIA TVs, home-theater speakers and soundbars for 2026 — product refreshes that support the consumer electronics cycle and content ecosystem revenue (and may help offset pressure in other segments). Sony Unveils New Bravia TVs, Home Theater Speakers And Soundbars
• Neutral Sentiment: The U.S. Supreme Court rejected Sony’s attempt to force ISPs to block repeat online music pirates — a legal setback on rights enforcement, but with limited immediate revenue impact. Supreme Court rejects Sony’s attempt to kick music pirates off the Internet
• Neutral Sentiment: Retail promotions and seasonal discounts (Amazon spring sales) are featuring Sony headphones, earbuds and TVs — good for unit sales but potentially compressive to average selling prices in the short term. We found the best Bluetooth speaker deals from Amazon’s Spring Sale — save on JBL, Sony, Bose, and Sonos
• Negative Sentiment: Sony and Honda have canceled their Afeela EV program and paused the Sony Honda Mobility rollout — a strategic retreat that could trigger write-offs, hurt long-term diversification hopes and leave the JV in limbo. This is likely weighing on investor sentiment. Sony-Honda joint venture scraps EV plans after Honda strategy overhaul

Institutional Trading of Sony

Several large investors have recently added to or reduced their stakes in the stock. Hsbc Holdings PLC raised its holdings in shares of Sony by 45.1% during the 4th quarter. Hsbc Holdings PLC now owns 12,966 shares of the company’s stock worth $332,000 after acquiring an additional 4,032 shares during the period. Rockefeller Capital Management L.P. increased its position in Sony by 47.7% during the fourth quarter. Rockefeller Capital Management L.P. now owns 563,186 shares of the company’s stock worth $14,418,000 after purchasing an additional 181,991 shares during the last quarter. World Investment Advisors raised its stake in Sony by 50.0% during the fourth quarter. World Investment Advisors now owns 33,483 shares of the company’s stock worth $857,000 after purchasing an additional 11,154 shares during the period. Rehmann Capital Advisory Group raised its stake in Sony by 9.0% during the fourth quarter. Rehmann Capital Advisory Group now owns 26,190 shares of the company’s stock worth $672,000 after purchasing an additional 2,163 shares during the period. Finally, SHP Wealth Management acquired a new position in Sony in the 4th quarter valued at about $33,000. 14.05% of the stock is currently owned by hedge funds and other institutional investors.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.