Waycross Partners LLC Has $14.83 Million Stake in ServiceNow, Inc. $NOW

Waycross Partners LLC increased its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 415.3% in the fourth quarter, HoldingsChannel reports. The institutional investor owned 96,798 shares of the information technology services provider’s stock after purchasing an additional 78,013 shares during the quarter. ServiceNow accounts for 1.2% of Waycross Partners LLC’s portfolio, making the stock its 27th biggest position. Waycross Partners LLC’s holdings in ServiceNow were worth $14,828,000 at the end of the most recent quarter.

Other large investors have also bought and sold shares of the company. Vanguard Group Inc. grew its holdings in ServiceNow by 1.6% during the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock worth $18,599,709,000 after acquiring an additional 315,861 shares during the period. State Street Corp lifted its stake in shares of ServiceNow by 1.4% in the 3rd quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after purchasing an additional 131,080 shares during the period. Nordea Investment Management AB boosted its position in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Norges Bank bought a new position in shares of ServiceNow in the 2nd quarter worth $2,589,235,000. Finally, Wellington Management Group LLP grew its stake in shares of ServiceNow by 5.4% during the third quarter. Wellington Management Group LLP now owns 2,287,300 shares of the information technology services provider’s stock worth $2,104,956,000 after purchasing an additional 118,060 shares during the period. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

NOW has been the subject of a number of recent analyst reports. The Goldman Sachs Group set a $216.00 price objective on ServiceNow in a report on Monday, February 2nd. Canaccord Genuity Group set a $200.00 target price on ServiceNow in a research report on Thursday, January 29th. UBS Group set a $115.00 price target on ServiceNow in a research note on Thursday, January 29th. Arete Research set a $200.00 price target on shares of ServiceNow in a research report on Tuesday, January 6th. Finally, TD Cowen reduced their price objective on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a research note on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and a consensus target price of $192.61.

Insider Activity at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the transaction, the insider directly owned 8,061 shares of the company’s stock, valued at approximately $820,367.97. This trade represents a 31.44% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is owned by insiders.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow expanded security and distribution partnerships to make AI agents safer for enterprise workloads — deals with Zenity (agent security/posture/vulnerability), deeper ties with Cohesity (data resilience) and Carahsoft (public-sector distribution) should reduce adoption risk and accelerate enterprise deployments. ServiceNow Partnerships Aim To Make AI Agents Safer For Enterprise Workloads
• Positive Sentiment: An institutional investor note highlights product growth as ServiceNow transforms into an AI‑powered enterprise platform — an endorsement from a large fund supports the narrative of durable revenue expansion. ServiceNow (NOW) Products See Growth Amid Transformation into AI-Powered Enterprise Platform
• Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026 for Risk & Security in APAC — signals stronger regional go‑to‑market traction that can drive adoption and services revenue in growth markets. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
• Positive Sentiment: Analyst coverage remains constructive — a Zacks piece reiterates ServiceNow’s profile as a strong growth stock based on style/growth metrics, which can underpin investor interest when sentiment stabilizes. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
• Neutral Sentiment: Earnings season is the immediate catalyst — previews expect double‑digit earnings expansion for the upcoming quarter, so results and guidance will likely drive near‑term volatility. ServiceNow Earnings Preview: What to Expect
• Neutral Sentiment: Company messaging on “people‑first” AI enablement (HR and middle‑manager focus) shows ServiceNow pushing adoption via change management rather than purely technical sells — strategically important but not an immediate revenue swing. The Role of “AI Enablement” in HR
• Negative Sentiment: Broader market weakness and valuation worries are pressuring the stock — recent commentary questions whether current prices properly reflect growth vs. risk after a steep multi‑quarter decline from prior highs, increasing downside sensitivity into earnings. Has Market Weakness Created A Fresh Opening In ServiceNow (NOW) Stock?

ServiceNow Price Performance

Shares of NYSE NOW opened at $99.58 on Friday. The company has a fifty day moving average price of $112.88 and a 200 day moving average price of $150.29. The firm has a market cap of $104.16 billion, a PE ratio of 59.70, a PEG ratio of 1.75 and a beta of 0.99. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same period in the previous year, the company posted $0.73 earnings per share. Research analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.