Pallas Capital Advisors LLC boosted its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 835.0% during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 18,560 shares of the information technology services provider’s stock after buying an additional 16,575 shares during the quarter. Pallas Capital Advisors LLC’s holdings in ServiceNow were worth $2,843,000 at the end of the most recent quarter.
A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Nordea Investment Management AB increased its position in shares of ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after acquiring an additional 3,743,087 shares during the last quarter. SG Americas Securities LLC boosted its holdings in ServiceNow by 11,128.7% in the fourth quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after purchasing an additional 1,789,388 shares during the last quarter. Sarasin & Partners LLP grew its stake in ServiceNow by 386.2% during the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after purchasing an additional 979,740 shares in the last quarter. Congress Asset Management Co. grew its stake in ServiceNow by 385.4% during the 4th quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider’s stock valued at $129,825,000 after purchasing an additional 672,898 shares in the last quarter. Finally, DAVENPORT & Co LLC increased its holdings in ServiceNow by 408.0% during the 4th quarter. DAVENPORT & Co LLC now owns 583,433 shares of the information technology services provider’s stock worth $89,523,000 after purchasing an additional 468,581 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.
ServiceNow Price Performance
Shares of NYSE NOW opened at $99.58 on Friday. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market capitalization of $104.16 billion, a price-to-earnings ratio of 59.70, a price-to-earnings-growth ratio of 1.68 and a beta of 0.99. ServiceNow, Inc. has a twelve month low of $98.00 and a twelve month high of $211.48. The business has a 50 day simple moving average of $112.88 and a 200-day simple moving average of $150.03.
Key ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow expanded security and distribution partnerships to make AI agents safer for enterprise workloads — deals with Zenity (agent security/posture/vulnerability), deeper ties with Cohesity (data resilience) and Carahsoft (public-sector distribution) should reduce adoption risk and accelerate enterprise deployments. ServiceNow Partnerships Aim To Make AI Agents Safer For Enterprise Workloads
- Positive Sentiment: An institutional investor note highlights product growth as ServiceNow transforms into an AI‑powered enterprise platform — an endorsement from a large fund supports the narrative of durable revenue expansion. ServiceNow (NOW) Products See Growth Amid Transformation into AI-Powered Enterprise Platform
- Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026 for Risk & Security in APAC — signals stronger regional go‑to‑market traction that can drive adoption and services revenue in growth markets. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
- Positive Sentiment: Analyst coverage remains constructive — a Zacks piece reiterates ServiceNow’s profile as a strong growth stock based on style/growth metrics, which can underpin investor interest when sentiment stabilizes. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
- Neutral Sentiment: Earnings season is the immediate catalyst — previews expect double‑digit earnings expansion for the upcoming quarter, so results and guidance will likely drive near‑term volatility. ServiceNow Earnings Preview: What to Expect
- Neutral Sentiment: Company messaging on “people‑first” AI enablement (HR and middle‑manager focus) shows ServiceNow pushing adoption via change management rather than purely technical sells — strategically important but not an immediate revenue swing. The Role of “AI Enablement” in HR
- Negative Sentiment: Broader market weakness and valuation worries are pressuring the stock — recent commentary questions whether current prices properly reflect growth vs. risk after a steep multi‑quarter decline from prior highs, increasing downside sensitivity into earnings. Has Market Weakness Created A Fresh Opening In ServiceNow (NOW) Stock?
Analyst Ratings Changes
A number of equities analysts have issued reports on NOW shares. Mizuho cut their target price on ServiceNow from $210.00 to $190.00 and set an “outperform” rating on the stock in a research report on Wednesday, January 21st. KeyCorp dropped their price target on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating for the company in a research note on Thursday, January 29th. Jefferies Financial Group cut their price target on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a report on Friday, January 23rd. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Finally, Argus raised shares of ServiceNow to a “strong-buy” rating in a report on Wednesday, February 4th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $192.61.
View Our Latest Stock Report on NOW
Insiders Place Their Bets
In related news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This represents a 3.13% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Paul Fipps sold 3,696 shares of the business’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $101.77, for a total transaction of $376,141.92. Following the sale, the insider directly owned 8,061 shares of the company’s stock, valued at approximately $820,367.97. This represents a 31.44% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 16,237 shares of company stock valued at $1,697,162. Company insiders own 0.34% of the company’s stock.
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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