Wealthcare Advisory Partners LLC Grows Holdings in ServiceNow, Inc. $NOW

Wealthcare Advisory Partners LLC grew its position in shares of ServiceNow, Inc. (NYSE:NOW) by 472.1% during the 4th quarter, Holdings Channel.com reports. The firm owned 36,537 shares of the information technology services provider’s stock after purchasing an additional 30,151 shares during the quarter. Wealthcare Advisory Partners LLC’s holdings in ServiceNow were worth $5,597,000 at the end of the most recent quarter.

A number of other institutional investors have also modified their holdings of NOW. Generali Investments CEE investicni spolecnost a.s. lifted its stake in shares of ServiceNow by 781.7% during the fourth quarter. Generali Investments CEE investicni spolecnost a.s. now owns 29,458 shares of the information technology services provider’s stock valued at $4,513,000 after buying an additional 26,117 shares during the period. Pallas Capital Advisors LLC grew its stake in ServiceNow by 835.0% in the 4th quarter. Pallas Capital Advisors LLC now owns 18,560 shares of the information technology services provider’s stock worth $2,843,000 after acquiring an additional 16,575 shares during the period. Wolff Wiese Magana LLC grew its stake in ServiceNow by 438.6% in the 4th quarter. Wolff Wiese Magana LLC now owns 6,765 shares of the information technology services provider’s stock worth $1,036,000 after acquiring an additional 5,509 shares during the period. Accurate Wealth Management LLC raised its holdings in ServiceNow by 327.4% in the 4th quarter. Accurate Wealth Management LLC now owns 2,291 shares of the information technology services provider’s stock valued at $325,000 after acquiring an additional 1,755 shares during the last quarter. Finally, Generate Investment Management Ltd lifted its stake in shares of ServiceNow by 471.5% during the 4th quarter. Generate Investment Management Ltd now owns 62,500 shares of the information technology services provider’s stock worth $9,574,000 after purchasing an additional 51,564 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow expanded security and distribution partnerships to make AI agents safer for enterprise workloads — deals with Zenity (agent security/posture/vulnerability), deeper ties with Cohesity (data resilience) and Carahsoft (public-sector distribution) should reduce adoption risk and accelerate enterprise deployments. ServiceNow Partnerships Aim To Make AI Agents Safer For Enterprise Workloads
• Positive Sentiment: An institutional investor note highlights product growth as ServiceNow transforms into an AI‑powered enterprise platform — an endorsement from a large fund supports the narrative of durable revenue expansion. ServiceNow (NOW) Products See Growth Amid Transformation into AI-Powered Enterprise Platform
• Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026 for Risk & Security in APAC — signals stronger regional go‑to‑market traction that can drive adoption and services revenue in growth markets. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
• Positive Sentiment: Analyst coverage remains constructive — a Zacks piece reiterates ServiceNow’s profile as a strong growth stock based on style/growth metrics, which can underpin investor interest when sentiment stabilizes. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
• Neutral Sentiment: Earnings season is the immediate catalyst — previews expect double‑digit earnings expansion for the upcoming quarter, so results and guidance will likely drive near‑term volatility. ServiceNow Earnings Preview: What to Expect
• Neutral Sentiment: Company messaging on “people‑first” AI enablement (HR and middle‑manager focus) shows ServiceNow pushing adoption via change management rather than purely technical sells — strategically important but not an immediate revenue swing. The Role of “AI Enablement” in HR
• Negative Sentiment: Broader market weakness and valuation worries are pressuring the stock — recent commentary questions whether current prices properly reflect growth vs. risk after a steep multi‑quarter decline from prior highs, increasing downside sensitivity into earnings. Has Market Weakness Created A Fresh Opening In ServiceNow (NOW) Stock?

ServiceNow Price Performance

Shares of ServiceNow stock opened at $99.58 on Friday. The business’s fifty day moving average price is $112.88 and its 200 day moving average price is $150.03. ServiceNow, Inc. has a twelve month low of $98.00 and a twelve month high of $211.48. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a market capitalization of $104.16 billion, a P/E ratio of 59.70, a PEG ratio of 1.68 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same period last year, the business posted $0.73 EPS. The company’s quarterly revenue was up 20.7% compared to the same quarter last year. As a group, research analysts anticipate that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insider Activity at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares of the company’s stock, valued at $1,245,419.01. The trade was a 45.06% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 16,237 shares of company stock worth $1,697,162. Company insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities research analysts have recently issued reports on NOW shares. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on ServiceNow in a research report on Thursday, January 29th. Robert W. Baird set a $175.00 target price on ServiceNow in a research report on Thursday, January 29th. Evercore reissued an “outperform” rating and issued a $175.00 price target (down from $225.00) on shares of ServiceNow in a research note on Thursday, January 29th. UBS Group set a $115.00 price target on ServiceNow in a report on Thursday, January 29th. Finally, BTIG Research reaffirmed a “buy” rating and set a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and an average target price of $192.61.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.