Private Advisory Group LLC Has $19.15 Million Stock Holdings in Netflix, Inc. $NFLX

Private Advisory Group LLC raised its position in Netflix, Inc. (NASDAQ:NFLX) by 937.7% in the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 204,269 shares of the Internet television network’s stock after acquiring an additional 184,585 shares during the period. Netflix comprises approximately 1.5% of Private Advisory Group LLC’s holdings, making the stock its 14th largest holding. Private Advisory Group LLC’s holdings in Netflix were worth $19,152,000 at the end of the most recent reporting period.

Other hedge funds also recently modified their holdings of the company. Imprint Wealth LLC acquired a new position in shares of Netflix in the third quarter valued at $25,000. Retirement Wealth Solutions LLC acquired a new stake in Netflix during the third quarter worth $28,000. Steph & Co. boosted its stake in Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after buying an additional 17 shares in the last quarter. Bare Financial Services Inc increased its holdings in Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after buying an additional 14 shares during the period. Finally, Horizon Financial Services LLC boosted its position in shares of Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after acquiring an additional 24 shares in the last quarter. Institutional investors own 80.93% of the company’s stock.

Netflix Price Performance

Shares of NFLX stock opened at $93.43 on Monday. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12. The stock has a market capitalization of $394.48 billion, a PE ratio of 36.97, a PEG ratio of 1.43 and a beta of 1.68. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The stock’s fifty day moving average is $87.25 and its 200-day moving average is $100.61.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same quarter last year, the company posted $0.43 EPS. The company’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Equities research analysts expect that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Wall Street Analyst Weigh In

Several research analysts recently issued reports on NFLX shares. Wells Fargo & Company assumed coverage on shares of Netflix in a research report on Monday, March 9th. They issued an “equal weight” rating and a $105.00 price target for the company. President Capital increased their target price on Netflix from $120.00 to $133.00 and gave the stock a “buy” rating in a report on Monday, March 2nd. Jefferies Financial Group reaffirmed a “buy” rating on shares of Netflix in a research note on Friday, February 27th. Oppenheimer increased their price objective on Netflix from $125.00 to $135.00 and gave the stock an “outperform” rating in a research note on Friday. Finally, Morgan Stanley set a $110.00 target price on shares of Netflix and gave the company an “overweight” rating in a research note on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and twelve have issued a Hold rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $114.55.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts say the price increases should drive meaningful revenue upside (estimates cite as much as ~$1.7B potential incremental revenue) with limited churn risk — a direct boost to near‑term top‑line and profit leverage. Netflix Price Hikes Could Unlock $1.7 Billion
• Positive Sentiment: Multiple firms (including Jefferies, Citi, JPMorgan and Oppenheimer) responded with upgraded views or higher targets, arguing strong engagement and low churn give Netflix room to raise prices — this analyst support is pro‑stock. Jefferies Commentary on Price Hike
• Positive Sentiment: Research upgrades and modest EPS estimate bumps (e.g., Erste Group raising EPS and issuing a Buy) reinforce the view that higher ARPU will flow through to earnings. Erste Group Upgrade / Marketbeat
• Neutral Sentiment: Price changes: ad tier to $8.99 (+$1), standard to $19.99 (+$2), premium to $26.99 (+$2). Netflix says the increases help fund a $20B content budget (up ~$2B yr/yr). This is the direct rationale investors are pricing in. Reuters: Netflix raises subscription prices
• Neutral Sentiment: Widespread media coverage details the new rates and compares competitors; useful for gauging consumer reaction but not immediately decisive for fundamentals. Investopedia Pricing Summary
• Negative Sentiment: Political and consumer backlash: critics (including Senator Elizabeth Warren) flagged the hike soon after a large payout, which could pressure PR and invite scrutiny — a headline risk. Benzinga: Warren Criticism
• Negative Sentiment: Longer‑term risk: repeated “stream‑flation” could push price‑sensitive subscribers toward free alternatives (YouTube, ad‑supported platforms), so the revenue upside depends on continued low churn. Some commentators remain cautious. Business Insider: Stream‑flation

Insider Activity

In other news, Director Bradford L. Smith sold 31,790 shares of the company’s stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the transaction, the director owned 79,690 shares of the company’s stock, valued at $7,081,253.40. This represents a 28.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, CFO Spencer Adam Neumann sold 57,260 shares of the firm’s stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $95.50, for a total value of $5,468,330.00. Following the completion of the transaction, the chief financial officer owned 73,787 shares in the company, valued at approximately $7,046,658.50. This represents a 43.69% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is owned by company insiders.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.