ServiceNow (NYSE:NOW) Coverage Initiated at Benchmark

Stock analysts at Benchmark assumed coverage on shares of ServiceNow (NYSE:NOW) in a research report issued to clients and investors on Wednesday,MarketScreener reports. The brokerage set a “buy” rating and a $125.00 price target on the information technology services provider’s stock. Benchmark’s target price would suggest a potential upside of 20.64% from the stock’s current price.

NOW has been the subject of several other research reports. Arete Research set a $200.00 price objective on ServiceNow in a research report on Tuesday, January 6th. KeyCorp cut their price target on ServiceNow from $155.00 to $115.00 and set an “underweight” rating for the company in a report on Thursday, January 29th. Sanford C. Bernstein reiterated an “outperform” rating on shares of ServiceNow in a research report on Thursday, January 29th. BMO Capital Markets decreased their price objective on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating on the stock in a report on Thursday, January 29th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of ServiceNow in a research note on Thursday, January 22nd. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and a consensus price target of $189.77.

ServiceNow Price Performance

NYSE:NOW traded down $0.93 on Wednesday, reaching $103.62. The stock had a trading volume of 8,349,831 shares, compared to its average volume of 18,717,586. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market capitalization of $108.38 billion, a P/E ratio of 62.12, a price-to-earnings-growth ratio of 1.76 and a beta of 0.99. ServiceNow has a 1-year low of $98.00 and a 1-year high of $211.48. The stock has a fifty day moving average price of $112.02 and a 200-day moving average price of $148.62.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company’s revenue was up 20.7% on a year-over-year basis. During the same quarter last year, the business posted $0.73 earnings per share. Research analysts forecast that ServiceNow will post 8.93 EPS for the current year.

Insiders Place Their Bets

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Paul Fipps sold 3,696 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the sale, the insider directly owned 8,061 shares of the company’s stock, valued at approximately $820,367.97. This trade represents a 31.44% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by insiders.

Institutional Trading of ServiceNow

A number of institutional investors have recently bought and sold shares of the business. J. Derek Lewis & Associates Inc. bought a new position in shares of ServiceNow in the 4th quarter worth $238,000. Stance Capital LLC lifted its stake in ServiceNow by 456.7% in the fourth quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock valued at $1,233,000 after buying an additional 6,604 shares during the period. Rockefeller Capital Management L.P. boosted its holdings in ServiceNow by 649.2% during the fourth quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock worth $78,965,000 after buying an additional 446,667 shares during the last quarter. Bank of New Hampshire boosted its holdings in ServiceNow by 401.9% during the fourth quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock worth $1,421,000 after buying an additional 7,427 shares during the last quarter. Finally, Fund Advisors of America Inc FL acquired a new position in shares of ServiceNow during the 4th quarter worth about $507,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Benchmark initiated coverage with a Buy and a $125 target, arguing the steep multi-month selloff creates a compelling long-term entry point for investors. ServiceNow Has Fallen 45%, Wall Street Says Buy Now
• Positive Sentiment: Morgan Stanley reiterated a Buy and kept a high $210 price target, citing resilient growth and AI monetization potential that supports long-term revenue expansion. ServiceNow: Resilient Growth, AI Monetization, and Accretive Acquisitions Create Attractive Risk/Reward
• Positive Sentiment: Analyst and industry commentary positions ServiceNow as a key play on “agentic” enterprise AI (Now Assist, workflow automation), arguing AI is a revenue opportunity and supporting subscription growth that should underpin recovery. ServiceNow: A Strong Bet On Agentic AI
• Positive Sentiment: New partnerships (Zenity, Vonage, Cohesity) and integrations expand ServiceNow’s role as an AI control layer — a strategic positive for enterprise stickiness and future monetization. Do New AI Security Partnerships Quietly Recast ServiceNow’s (NOW) Role As The Enterprise Control Layer?
• Neutral Sentiment: Wells Fargo trimmed its price target to $185 from $225 but kept an Overweight rating — signals that fundamentals are intact, though near-term expectations were moderated. Wall Street Price Prediction: ServiceNow Price Target Set at $185
• Neutral Sentiment: ServiceNow scheduled Q1 2026 results for April 22 — the upcoming report is a key near-term catalyst that could amplify moves in either direction. ServiceNow to Announce First Quarter 2026 Financial Results on April 22
• Negative Sentiment: Market commentary notes this is ServiceNow’s worst quarter on record for the stock and highlights significant recent share-price compression (roughly 40–50% off prior highs), keeping sentiment fragile and valuation under scrutiny. ServiceNow’s stock is having its worst quarter on record. What comes next?

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.