Wealth Advisors Northwest LLC Purchases 12,987 Shares of Netflix, Inc. $NFLX

Wealth Advisors Northwest LLC increased its holdings in Netflix, Inc. (NASDAQ:NFLX) by 906.3% during the fourth quarter, HoldingsChannel reports. The institutional investor owned 14,420 shares of the Internet television network’s stock after acquiring an additional 12,987 shares during the quarter. Netflix comprises 0.6% of Wealth Advisors Northwest LLC’s investment portfolio, making the stock its 28th biggest position. Wealth Advisors Northwest LLC’s holdings in Netflix were worth $1,352,000 at the end of the most recent reporting period.

Other large investors also recently added to or reduced their stakes in the company. First Financial Corp IN boosted its position in shares of Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after acquiring an additional 243 shares during the last quarter. Imprint Wealth LLC bought a new position in shares of Netflix in the third quarter worth approximately $25,000. Retirement Wealth Solutions LLC purchased a new stake in Netflix in the third quarter valued at approximately $28,000. MB Levis & Associates LLC raised its stake in Netflix by 177.8% in the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock valued at $28,000 after purchasing an additional 192 shares in the last quarter. Finally, Steph & Co. lifted its position in Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after purchasing an additional 17 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.

Wall Street Analyst Weigh In

Several research firms have recently weighed in on NFLX. Rothschild & Co Redburn set a $120.00 price objective on shares of Netflix in a research report on Wednesday, January 21st. Citigroup initiated coverage on Netflix in a research report on Wednesday, March 18th. They set a “buy” rating and a $115.00 price target on the stock. Benchmark reaffirmed a “hold” rating on shares of Netflix in a research note on Tuesday, January 13th. Piper Sandler reiterated a “positive” rating and set a $103.00 price objective (down from $140.00) on shares of Netflix in a research report on Wednesday, January 21st. Finally, BMO Capital Markets decreased their price objective on Netflix from $143.00 to $135.00 and set an “outperform” rating on the stock in a report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and thirteen have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $114.57.

Insiders Place Their Bets

In related news, Director Reed Hastings sold 410,550 shares of the firm’s stock in a transaction dated Monday, March 2nd. The stock was sold at an average price of $97.01, for a total value of $39,827,455.50. Following the sale, the director directly owned 3,940 shares of the company’s stock, valued at $382,219.40. This trade represents a 99.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CFO Spencer Adam Neumann sold 28,630 shares of the business’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $97.00, for a total value of $2,777,110.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at approximately $7,157,339. This represents a 27.95% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is currently owned by insiders.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: UBS named Netflix a “top pick,” arguing industry consolidation and peers’ rationalization favor Netflix’s position, which likely supports optimism among growth-focused investors. Netflix Labeled ‘Top Pick’ Among Media Stocks. Here’s Why.
• Positive Sentiment: Institutional buyers are accumulating: reports say D. E. Shaw is adding to NFLX, and billionaire Paul Tudor Jones is buying, signaling confidence from large investors and potentially supporting the share price. Netflix Inc. (NFLX): D. E. Shaw Is Loading Up on This Stock Netflix Inc. (NFLX): Billionaire Paul Tudor Jones Is Buying This Stock
• Positive Sentiment: Netflix is pursuing more live sports (seeking to expand its NFL package from two to four games), which bolsters advertising upside and gives management a tangible justification for higher prices. Netflix (NFLX) Seeks to Expand NFL Streaming Rights to Four Games
• Neutral Sentiment: Netflix rolled out another round of subscription price increases; analysts debate whether this is a durable revenue lever or a subscriber risk — outcome depends on retention and ad-growth execution. Is Netflix’s Third Price Increase in Less Than 3 Years a Red Flag or a Buying Opportunity?
• Neutral Sentiment: Bank of America calls the coming quarter “key” after Netflix’s strategic reset — investors will watch Q1 results and subscriber/ad traction closely for confirmation. Netflix faces key quarter after strategic reset, says Bank of America
• Neutral Sentiment: Citizens initiated coverage with a Market Perform and cautious tone, reflecting how some sell-side views remain guarded despite near-term catalysts. Citizens Starts Netflix, Inc. (NFLX) Coverage, But Stays Cautious
• Negative Sentiment: Reuters reports Netflix lost out in the Warner Bros. bidding for certain franchises (e.g., Harry Potter access), which removes an immediate shortcut to high-value intellectual property and could slow content-led growth. Netflix searches for franchises after losing out on Harry Potter
• Negative Sentiment: Conflicting reports about a large Warner Bros. acquisition (a cited $42.2B deal) have surfaced in the press; if pursued, such a deal would materially change Netflix’s risk profile (debt, integration) — uncertainty here creates volatility. Netflix’s US$42.2b Warner Bros. Deal Tests Growth And Discipline

Netflix Price Performance

Shares of Netflix stock opened at $95.55 on Thursday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The business’s 50 day simple moving average is $87.73 and its two-hundred day simple moving average is $100.01. The stock has a market capitalization of $403.43 billion, a P/E ratio of 37.81, a price-to-earnings-growth ratio of 1.46 and a beta of 1.67.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same quarter in the prior year, the firm posted $0.43 earnings per share. The business’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Analysts forecast that Netflix, Inc. will post 24.58 EPS for the current year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.