Insider Selling: Netflix (NASDAQ:NFLX) Director Sells 420,550 Shares of Stock

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 420,550 shares of the company’s stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the transaction, the director directly owned 3,940 shares in the company, valued at $376,230.60. The trade was a 99.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Reed Hastings also recently made the following trade(s):

• On Monday, March 2nd, Reed Hastings sold 410,550 shares of Netflix stock. The shares were sold at an average price of $97.01, for a total transaction of $39,827,455.50.
• On Monday, February 2nd, Reed Hastings sold 390,970 shares of Netflix stock. The shares were sold at an average price of $83.63, for a total transaction of $32,696,821.10.
• On Friday, January 2nd, Reed Hastings sold 426,290 shares of Netflix stock. The stock was sold at an average price of $91.67, for a total transaction of $39,078,004.30.

Netflix Stock Up 3.3%

Shares of NASDAQ NFLX traded up $3.11 during mid-day trading on Thursday, reaching $98.66. 37,013,743 shares of the company’s stock traded hands, compared to its average volume of 49,257,020. The stock has a market cap of $416.56 billion, a P/E ratio of 39.04, a PEG ratio of 1.46 and a beta of 1.67. The business has a 50-day simple moving average of $87.73 and a 200 day simple moving average of $100.01. Netflix, Inc. has a 1-year low of $75.01 and a 1-year high of $134.12. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19.

Netflix (NASDAQ:NFLX) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm’s revenue was up 17.6% compared to the same quarter last year. During the same quarter in the prior year, the business posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts expect that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Hedge Funds Weigh In On Netflix

Several institutional investors have recently bought and sold shares of the company. Vanguard Group Inc. increased its holdings in Netflix by 912.5% in the 4th quarter. Vanguard Group Inc. now owns 390,014,981 shares of the Internet television network’s stock worth $36,567,805,000 after acquiring an additional 351,493,659 shares during the last quarter. State Street Corp boosted its position in Netflix by 927.6% during the fourth quarter. State Street Corp now owns 176,780,995 shares of the Internet television network’s stock worth $16,574,986,000 after purchasing an additional 159,578,053 shares during the period. Geode Capital Management LLC increased its stake in shares of Netflix by 892.0% in the fourth quarter. Geode Capital Management LLC now owns 99,598,678 shares of the Internet television network’s stock worth $9,305,336,000 after purchasing an additional 89,558,684 shares in the last quarter. Capital World Investors increased its stake in shares of Netflix by 859.1% in the fourth quarter. Capital World Investors now owns 89,341,444 shares of the Internet television network’s stock worth $8,376,656,000 after purchasing an additional 80,025,890 shares in the last quarter. Finally, Price T Rowe Associates Inc. MD raised its position in shares of Netflix by 685.8% in the fourth quarter. Price T Rowe Associates Inc. MD now owns 86,058,878 shares of the Internet television network’s stock valued at $8,068,882,000 after purchasing an additional 75,107,069 shares during the period. Hedge funds and other institutional investors own 80.93% of the company’s stock.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Management rolled out another round of subscription price hikes — analysts and commentators say the move should lift ARPU and revenue with limited subscriber churn, which is why investors are bullish on short-term cash flow upside. Read More.
• Positive Sentiment: Institutional buying and notable fund activity is supporting the stock: D.E. Shaw and other large investors are adding positions, signaling conviction from big-money investors. Read More.
• Positive Sentiment: Some sell‑side analysts are upgrading targets (President Capital nudged its price target higher and maintained a buy), adding technical and sentiment support to the rally. Read More.
• Neutral Sentiment: Q1 2026 earnings previews and analyst models are in focus — estimates imply a double‑digit profit lift and the next report will be a key catalyst; options markets also price a sizable move into earnings. Read More.
• Neutral Sentiment: Reports note Netflix is pivoting to build its own long‑running franchises after missing some high-profile IP (e.g., Harry Potter), a longer-term content strategy that is necessary but will take time to show returns. Read More.
• Neutral Sentiment: Large M&A headlines and rumors remain in play — one report outlines a potential ~$42.2B Warner Bros. transaction that would dramatically reshape Netflix, but such deals are speculative and would carry integration and financing risk. Read More.
• Negative Sentiment: Some corporate insiders and executives have been selling or exiting roles, which investors often view as a governance or confidence concern when paired with elevated valuations. Read More.
• Negative Sentiment: Several opinion pieces and a new coverage initiation (Citizens) urge caution — highlighting valuation risk, tougher macro conditions and the possibility of subscriber sensitivity if price hikes continue. That caution tempers upside and could increase volatility. Read More.

Analyst Ratings Changes

NFLX has been the topic of a number of analyst reports. Loop Capital set a $104.00 price objective on shares of Netflix in a report on Tuesday, January 27th. President Capital increased their target price on shares of Netflix from $133.00 to $134.00 and gave the company a “buy” rating in a report on Tuesday. Citizens Jmp initiated coverage on shares of Netflix in a research report on Monday. They set a “market perform” rating on the stock. Cfra upgraded shares of Netflix from a “hold” rating to a “buy” rating and set a $115.00 price target on the stock in a report on Friday, March 6th. Finally, Rosenblatt Securities upped their price objective on shares of Netflix from $94.00 to $95.00 and gave the stock a “neutral” rating in a research report on Friday, February 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and thirteen have given a Hold rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $114.57.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.