Genesis Financial Group LLC Makes New $2.12 Million Investment in ServiceNow, Inc. $NOW

Genesis Financial Group LLC purchased a new position in shares of ServiceNow, Inc. (NYSE:NOW) during the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund purchased 13,845 shares of the information technology services provider’s stock, valued at approximately $2,121,000. ServiceNow comprises about 1.2% of Genesis Financial Group LLC’s portfolio, making the stock its 24th largest position.

Several other hedge funds have also recently modified their holdings of the stock. Kilter Group LLC acquired a new stake in ServiceNow in the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC increased its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Total Investment Management Inc. acquired a new position in ServiceNow during the 2nd quarter valued at approximately $31,000. Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after buying an additional 15 shares during the last quarter. Finally, Wealth Watch Advisors INC purchased a new position in shares of ServiceNow in the third quarter worth $29,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow Trading Down 2.0%

Shares of ServiceNow stock opened at $101.98 on Friday. The stock has a market cap of $106.67 billion, a PE ratio of 61.14, a price-to-earnings-growth ratio of 1.74 and a beta of 1.01. The firm has a fifty day moving average price of $111.06 and a 200 day moving average price of $147.99. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the company earned $0.73 earnings per share. Equities research analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Benchmark initiated coverage with a Buy and a $125 price target, arguing the selloff creates a compelling entry point for long‑term investors. Benchmark Initiates Coverage
• Positive Sentiment: Morgan Stanley reiterated a Buy and a high $210 target, highlighting resilient growth, AI monetization potential, and accretive dealmaking as long‑term supports. Morgan Stanley Maintains Buy
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize AI workflows (AI Control Tower + NVIDIA Enterprise AI Factory), which supports the company’s AI roadmap and total addressable market narrative. ServiceNow Expands Partnership With NVIDIA
• Positive Sentiment: ServiceNow boosted liquidity with a new $3 billion unsecured revolving credit facility and commercial paper programs, reducing short‑term financing risk ahead of earnings. ServiceNow Boosts Liquidity
• Neutral Sentiment: ServiceNow set April 22 as the date to report Q1 results — a near‑term catalyst that could either validate or widen the recent reassessment of growth expectations. Q1 Earnings Date Announced
• Neutral Sentiment: Company leadership moves (appointment of Kulmeet Bawa as MD & GVP, India/SAARC) and partner integrations (BigPanda) reflect ongoing GTM and ecosystem activity but are unlikely to swing near‑term sentiment materially. ServiceNow Appoints Kulmeet Bawa
• Negative Sentiment: Stifel cut its price target to $135 (from $180), citing weaker U.S. federal spending and softer Q1 trends — the downgrade of expectations for government demand is being cited as a direct reason for recent selling pressure. Stifel Lowers Price Target to $135
• Negative Sentiment: Analyst and media pieces highlight secular challenges — AI‑native competitors, doubts about switching costs, and a large YTD decline — which keep investor skepticism elevated despite product progress. These narratives are pressuring multiples and share price. Fool: AI Competition Concerns

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider owned 8,061 shares in the company, valued at $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 16,237 shares of company stock worth $1,697,162 over the last quarter. 0.34% of the stock is currently owned by insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently weighed in on the stock. TD Cowen dropped their price objective on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a report on Thursday, January 29th. Piper Sandler restated an “overweight” rating on shares of ServiceNow in a research note on Thursday, January 29th. DZ Bank raised ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Arete Research set a $200.00 price target on ServiceNow in a research note on Tuesday, January 6th. Finally, Cantor Fitzgerald reissued an “overweight” rating and issued a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $188.59.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.