Brokerages Set Zebra Technologies Corporation (NASDAQ:ZBRA) Price Target at $330.88

Zebra Technologies Corporation (NASDAQ:ZBRA) has been assigned an average recommendation of “Moderate Buy” from the eleven research firms that are covering the company, MarketBeat.com reports. Five research analysts have rated the stock with a hold recommendation, five have issued a buy recommendation and one has given a strong buy recommendation to the company. The average 12-month price objective among brokers that have issued a report on the stock in the last year is $330.8750.

ZBRA has been the topic of a number of research analyst reports. Needham & Company LLC restated a “buy” rating and issued a $345.00 target price on shares of Zebra Technologies in a research note on Friday, February 13th. UBS Group reiterated a “buy” rating and issued a $335.00 price objective on shares of Zebra Technologies in a research note on Friday, February 13th. Citigroup upped their price objective on Zebra Technologies from $311.00 to $315.00 and gave the company a “neutral” rating in a research note on Friday, February 13th. Robert W. Baird dropped their price objective on Zebra Technologies from $350.00 to $300.00 and set an “outperform” rating on the stock in a research note on Monday, March 30th. Finally, Zacks Research upgraded Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Friday, February 20th.

Zebra Technologies Price Performance

Shares of NASDAQ ZBRA opened at $211.12 on Friday. Zebra Technologies has a twelve month low of $199.05 and a twelve month high of $352.66. The stock’s 50 day moving average price is $227.70 and its 200-day moving average price is $253.32. The company has a market capitalization of $10.39 billion, a PE ratio of 25.84 and a beta of 1.65. The company has a quick ratio of 0.58, a current ratio of 0.97 and a debt-to-equity ratio of 0.66.

Zebra Technologies (NASDAQ:ZBRA) last announced its earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The business had revenue of $1.48 billion during the quarter, compared to analysts’ expectations of $1.47 billion. During the same quarter in the previous year, the firm earned $4.00 EPS. Zebra Technologies’s quarterly revenue was up 10.6% on a year-over-year basis. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, equities analysts anticipate that Zebra Technologies will post 13.71 EPS for the current year.

Insider Buying and Selling

In other Zebra Technologies news, insider Cristen L. Kogl sold 145 shares of the company’s stock in a transaction dated Thursday, March 5th. The shares were sold at an average price of $235.71, for a total transaction of $34,177.95. Following the sale, the insider directly owned 23,687 shares of the company’s stock, valued at $5,583,262.77. This represents a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 0.84% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Zebra Technologies

Several institutional investors have recently added to or reduced their stakes in the business. Brown Advisory Inc. lifted its position in shares of Zebra Technologies by 2.1% during the second quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after acquiring an additional 36 shares in the last quarter. Empowered Funds LLC lifted its position in shares of Zebra Technologies by 1.7% during the fourth quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock worth $579,000 after acquiring an additional 40 shares in the last quarter. New York Life Investment Management LLC lifted its position in shares of Zebra Technologies by 0.6% during the fourth quarter. New York Life Investment Management LLC now owns 6,972 shares of the industrial products company’s stock worth $1,693,000 after acquiring an additional 42 shares in the last quarter. Gulf International Bank UK Ltd lifted its position in shares of Zebra Technologies by 1.5% during the fourth quarter. Gulf International Bank UK Ltd now owns 2,789 shares of the industrial products company’s stock worth $677,000 after acquiring an additional 42 shares in the last quarter. Finally, Dearborn Partners LLC lifted its position in shares of Zebra Technologies by 3.9% during the second quarter. Dearborn Partners LLC now owns 1,200 shares of the industrial products company’s stock worth $370,000 after acquiring an additional 45 shares in the last quarter. 91.03% of the stock is owned by hedge funds and other institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.