Procter & Gamble (NYSE:PG) Shares Up 2% – Time to Buy?

Procter & Gamble Company (The) (NYSE:PG) rose 2% during mid-day trading on Thursday . The company traded as high as $146.23 and last traded at $145.7690. Approximately 11,046,313 shares traded hands during trading, an increase of 0% from the average daily volume of 11,024,183 shares. The stock had previously closed at $142.85.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G named the #1 household-products company on Fortune’s 2026 “America’s Most Innovative Companies” list — a nod to sustained product innovation that supports brand strength and pricing power. Procter & Gamble Earns #1 Household Products Spot on Fortune’s 2026 America’s Most Innovative Companies List
• Positive Sentiment: Febreze launched a new Febreze TRASH odor-fighter device targeted at kitchen odors — a concrete product rollout that could help category growth and incremental sales/market share. Febreze Transforms Kitchen Funk into Freshness with NEW Febreze TRASH
• Positive Sentiment: Earnings previews show analysts expect modest year-over-year revenue and EPS growth for Q3 (consensus revenue ~ $20.6B / +~4%), which supports upside if P&G delivers or beats guidance. This bullish expectation is a main driver of intraday buying. P&G earnings preview: sales seen rising despite rich valuation
• Neutral Sentiment: Management changes and priority resets (new CEO Shailesh Jejurikar; Dreft overhaul) are being framed as strategic repositioning — could be positive long term but introduces near-term execution focus. Procter And Gamble Resets Priorities With New CEO And Dreft Overhaul
• Neutral Sentiment: Several bullish pieces argue P&G is “cheap again” after recent moves, but emphasize that earnings must justify the valuation — this keeps sentiment balanced ahead of results. Procter & Gamble (PG) Trades Cheap Again. Now Earnings Need to Deliver
• Negative Sentiment: Multiple brokers trimmed price targets this week (examples: BNP Paribas Exane, Morgan Stanley, BofA) citing higher resin/input-cost expectations and margin pressure — these cuts are pressuring near-term sentiment despite maintained Buy/Outperform ratings. BNP Paribas Adjusts Price Target on Procter & Gamble to $165 from $172, Maintains Outperform Rating
• Negative Sentiment: Coverage notes and headlines about cost pressures have led to short-term downdrafts (reports of shares trading down after analyst actions), creating volatility into the earnings print. Procter & Gamble (NYSE:PG) Shares Down Following Analyst Downgrade

Analyst Ratings Changes

PG has been the subject of a number of analyst reports. BNP Paribas Exane reduced their price objective on shares of Procter & Gamble from $172.00 to $165.00 and set an “outperform” rating for the company in a report on Thursday. Royal Bank Of Canada lowered their price objective on Procter & Gamble from $172.00 to $167.00 and set an “outperform” rating for the company in a research note on Thursday, April 9th. Weiss Ratings reissued a “hold (c)” rating on shares of Procter & Gamble in a research note on Friday, March 27th. Wells Fargo & Company lowered their price objective on Procter & Gamble from $177.00 to $158.00 and set an “overweight” rating for the company in a research note on Wednesday, April 8th. Finally, UBS Group lowered their price objective on Procter & Gamble from $170.00 to $166.00 and set a “buy” rating for the company in a research note on Tuesday, April 7th. Twelve equities research analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $162.37.

Procter & Gamble Stock Up 2.0%

The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49. The stock has a market capitalization of $338.77 billion, a PE ratio of 21.60, a P/E/G ratio of 5.48 and a beta of 0.41. The stock’s fifty day simple moving average is $150.87 and its 200-day simple moving average is $148.74.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings data on Friday, January 23rd. The company reported $1.88 EPS for the quarter, beating the consensus estimate of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company’s revenue for the quarter was up 1.5% on a year-over-year basis. During the same quarter last year, the business posted $1.88 EPS. As a group, sell-side analysts forecast that Procter & Gamble Company will post 6.96 EPS for the current fiscal year.

Procter & Gamble Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Friday, May 15th. Shareholders of record on Friday, April 24th will be paid a $1.0885 dividend. This is a positive change from Procter & Gamble’s previous quarterly dividend of $1.06. The ex-dividend date is Friday, April 24th. This represents a $4.35 annualized dividend and a yield of 3.0%. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Insiders Place Their Bets

In other Procter & Gamble news, CEO Gary A. Coombe sold 36,093 shares of the business’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.33, for a total value of $5,858,976.69. Following the transaction, the chief executive officer owned 34,994 shares of the company’s stock, valued at approximately $5,680,576.02. The trade was a 50.77% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of the business’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $162.28, for a total value of $2,461,625.32. Following the completion of the transaction, the insider directly owned 44,735 shares in the company, valued at approximately $7,259,595.80. This represents a 25.32% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 348,618 shares of company stock valued at $55,462,643. 0.20% of the stock is currently owned by insiders.

Institutional Trading of Procter & Gamble

A number of large investors have recently added to or reduced their stakes in PG. Brighton Jones LLC lifted its stake in Procter & Gamble by 51.5% in the fourth quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock valued at $6,717,000 after purchasing an additional 13,617 shares during the last quarter. Taylor Financial Group Inc. increased its holdings in Procter & Gamble by 10.6% in the 1st quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock worth $493,000 after acquiring an additional 277 shares during the last quarter. Sivia Capital Partners LLC increased its holdings in Procter & Gamble by 19.8% in the 2nd quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company’s stock worth $979,000 after acquiring an additional 1,016 shares during the last quarter. Auxano Advisors LLC increased its holdings in Procter & Gamble by 10.8% in the 2nd quarter. Auxano Advisors LLC now owns 7,315 shares of the company’s stock worth $1,165,000 after acquiring an additional 714 shares during the last quarter. Finally, Schnieders Capital Management LLC. increased its holdings in Procter & Gamble by 2.8% in the 2nd quarter. Schnieders Capital Management LLC. now owns 30,182 shares of the company’s stock worth $4,809,000 after acquiring an additional 809 shares during the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.