Insider Selling: Porch Group (NASDAQ:PRCH) CEO Sells $1,224,325.55 in Stock

Porch Group, Inc. (NASDAQ:PRCH) CEO Matt Ehrlichman sold 117,385 shares of the firm’s stock in a transaction dated Tuesday, May 5th. The stock was sold at an average price of $10.43, for a total value of $1,224,325.55. Following the completion of the sale, the chief executive officer directly owned 16,447,437 shares in the company, valued at approximately $171,546,767.91. The trade was a 0.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Matt Ehrlichman also recently made the following trade(s):

• On Friday, May 1st, Matt Ehrlichman sold 124,089 shares of Porch Group stock. The stock was sold at an average price of $9.79, for a total value of $1,214,831.31.
• On Tuesday, April 28th, Matt Ehrlichman sold 115,642 shares of Porch Group stock. The stock was sold at an average price of $8.11, for a total value of $937,856.62.
• On Friday, April 24th, Matt Ehrlichman sold 123,518 shares of Porch Group stock. The stock was sold at an average price of $7.68, for a total value of $948,618.24.
• On Tuesday, April 21st, Matt Ehrlichman sold 121,242 shares of Porch Group stock. The stock was sold at an average price of $8.12, for a total value of $984,485.04.
• On Friday, April 17th, Matt Ehrlichman sold 113,862 shares of Porch Group stock. The stock was sold at an average price of $7.87, for a total value of $896,093.94.
• On Tuesday, April 14th, Matt Ehrlichman sold 145,882 shares of Porch Group stock. The stock was sold at an average price of $6.84, for a total value of $997,832.88.
• On Thursday, April 9th, Matt Ehrlichman sold 121,293 shares of Porch Group stock. The stock was sold at an average price of $7.15, for a total value of $867,244.95.
• On Tuesday, April 7th, Matt Ehrlichman sold 71,167 shares of Porch Group stock. The stock was sold at an average price of $7.19, for a total value of $511,690.73.
• On Thursday, April 2nd, Matt Ehrlichman sold 6,988 shares of Porch Group stock. The stock was sold at an average price of $6.98, for a total value of $48,776.24.

Porch Group Stock Performance

Porch Group stock opened at $10.97 on Friday. The stock’s 50-day moving average is $7.89 and its 200-day moving average is $9.18. The company has a market cap of $1.37 billion, a price-to-earnings ratio of -64.53 and a beta of 3.24. The company has a debt-to-equity ratio of 14.87, a current ratio of 1.28 and a quick ratio of 1.28. Porch Group, Inc. has a 12 month low of $6.36 and a 12 month high of $19.44.

Porch Group (NASDAQ:PRCH) last released its quarterly earnings data on Tuesday, April 28th. The company reported ($0.04) EPS for the quarter, topping analysts’ consensus estimates of ($0.10) by $0.06. The company had revenue of $109.44 million for the quarter, compared to the consensus estimate of $94.72 million. Porch Group had a negative return on equity of 115.59% and a negative net margin of 3.41%. Equities analysts anticipate that Porch Group, Inc. will post -0.04 earnings per share for the current year.

Analyst Upgrades and Downgrades

PRCH has been the topic of a number of research reports. Keefe, Bruyette & Woods upgraded Porch Group from a “market perform” rating to an “outperform” rating and cut their price objective for the stock from $13.00 to $10.50 in a report on Wednesday, February 11th. Benchmark raised their price objective on Porch Group from $21.00 to $22.00 and gave the stock a “buy” rating in a report on Wednesday, April 29th. Zacks Research upgraded Porch Group from a “strong sell” rating to a “hold” rating in a report on Friday, March 6th. Finally, Stephens initiated coverage on Porch Group in a report on Monday, May 4th. They issued an “overweight” rating and a $12.00 price objective on the stock. Eight analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $16.69.

More Porch Group News

Here are the key news stories impacting Porch Group this week:

• Positive Sentiment: A Seeking Alpha piece argues Porch Group’s shift to a fee-and-commission model is being validated by Q1 2026 results, citing 18% year-over-year renewal-written premium growth, 50% Insurance Services revenue growth, an 18% adjusted EBITDA margin, and raised full-year guidance. Porch Group: The Reciprocal Fee Model The Market Is Still Mispricing
• Positive Sentiment: Recent analyst coverage has been supportive, including Stephens initiating with an Overweight rating and Benchmark raising its price target to $22, reinforcing the case for further upside if execution continues. MarketBeat PRCH Analyst Notes
• Neutral Sentiment: Management disclosed more insider sales, but the company said the transactions were mainly to cover tax withholding obligations tied to vested equity awards, which is often viewed as routine rather than a clear warning sign. Porch Group (NASDAQ:PRCH) CFO Sells $110,662.30 in Stock
• Negative Sentiment: The pace and size of insider selling from the CEO, COO, and CFO over recent weeks may be pressuring sentiment, since repeated large sales can make investors cautious even when they are tax-related. Matt Ehrlichman Sells 124,089 Shares of Porch Group (NASDAQ:PRCH) Stock
• Negative Sentiment: Investors still have to weigh Porch Group’s weak net margin and heavy debt load, which keep execution risk elevated despite the recent improvement in operating momentum. MarketBeat PRCH Profile

Institutional Investors Weigh In On Porch Group

Several hedge funds have recently modified their holdings of the stock. Granahan Investment Management LLC raised its holdings in shares of Porch Group by 20.3% during the 4th quarter. Granahan Investment Management LLC now owns 11,590,428 shares of the company’s stock valued at $105,821,000 after buying an additional 1,953,736 shares during the period. Vanguard Group Inc. raised its holdings in shares of Porch Group by 0.9% during the 4th quarter. Vanguard Group Inc. now owns 7,314,207 shares of the company’s stock valued at $66,779,000 after buying an additional 62,073 shares during the period. Park West Asset Management LLC raised its holdings in shares of Porch Group by 131.3% during the 4th quarter. Park West Asset Management LLC now owns 5,050,000 shares of the company’s stock valued at $46,106,000 after buying an additional 2,867,084 shares during the period. Invesco Ltd. raised its holdings in shares of Porch Group by 448.4% during the 3rd quarter. Invesco Ltd. now owns 3,795,064 shares of the company’s stock valued at $63,681,000 after buying an additional 3,103,018 shares during the period. Finally, Divisadero Street Capital Management LP raised its holdings in shares of Porch Group by 6.7% during the 3rd quarter. Divisadero Street Capital Management LP now owns 2,606,883 shares of the company’s stock valued at $43,743,000 after buying an additional 163,271 shares during the period. 48.48% of the stock is currently owned by hedge funds and other institutional investors.

Porch Group Company Profile

Porch Group, Inc operates a technology-driven home services platform designed to connect homeowners with professional contractors, maintenance providers and home improvement specialists. Through its online marketplace and proprietary software solutions, Porch enables users to research, compare and book services ranging from home repairs and remodeling to maintenance and renovations. The company’s platform integrates detailed provider profiles, customer reviews and real-time appointment scheduling to streamline the process of sourcing and managing home projects.

In addition to its core marketplace, Porch offers software products tailored for service professionals.