Booking (BKNG) – Research Analysts’ Weekly Ratings Changes

Booking (NASDAQ: BKNG) recently received a number of ratings updates from brokerages and research firms:

• 4/30/2026 – Booking had its price target raised by Argus from $188.00 to $205.00. They now have a “buy” rating on the stock.
• 4/30/2026 – Booking had its price target raised by Gordon Haskett from $217.00 to $220.00. They now have a “buy” rating on the stock.
• 4/29/2026 – Booking was given a new $195.00 price target by Piper Sandler.
• 4/29/2026 – Booking was given a new $245.00 price target by Evercore Inc.
• 4/29/2026 – Booking had its “buy” rating reaffirmed by TD Cowen. They now have a $230.00 price target on the stock, down from $240.00.
• 4/29/2026 – Booking had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $215.00 price target on the stock, down from $240.00.
• 4/29/2026 – Booking had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $175.00 price target on the stock, down from $180.00.
• 4/29/2026 – Booking was given a new $215.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 4/29/2026 – Booking was given a new $210.00 price target by Barclays PLC. They now have an “overweight” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by BMO Capital Markets from $248.00 to $240.00. They now have an “outperform” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by JPMorgan Chase & Co. from $224.00 to $208.00. They now have an “overweight” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by DA Davidson from $240.00 to $230.00. They now have a “buy” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by HSBC Holdings plc from $309.84 to $298.00. They now have a “buy” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by Citigroup Inc. from $250.00 to $225.00. They now have a “buy” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by The Goldman Sachs Group, Inc. from $226.00 to $223.00. They now have a “neutral” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by Mizuho from $230.00 to $220.00. They now have an “outperform” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by Deutsche Bank Aktiengesellschaft from $210.00 to $202.00. They now have a “buy” rating on the stock.
• 4/29/2026 – Booking had its price target lowered by Royal Bank Of Canada from $244.00 to $220.00. They now have an “outperform” rating on the stock.
• 4/29/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 4/29/2026 – Booking had its price target lowered by Robert W. Baird from $234.00 to $215.00. They now have an “outperform” rating on the stock.
• 4/27/2026 – Booking had its “outperform” rating reaffirmed by Evercore Inc. They now have a $250.00 price target on the stock.
• 4/27/2026 – Booking was given a new $180.00 price target by Cantor Fitzgerald.
• 4/27/2026 – Booking had its price target lowered by B. Riley Financial, Inc. from $272.00 to $264.00. They now have a “buy” rating on the stock.
• 4/27/2026 – Booking had its price target raised by UBS Group AG from $259.00 to $260.00. They now have a “buy” rating on the stock.
• 4/21/2026 – Booking had its price target lowered by Deutsche Bank Aktiengesellschaft to $210.00. They now have a “buy” rating on the stock.
• 4/14/2026 – Booking had its price target lowered by Wells Fargo & Company from $215.00 to $214.00. They now have an “equal weight” rating on the stock.
• 4/10/2026 – Booking had its “buy” rating reaffirmed by B. Riley Financial, Inc.. They now have a $272.00 price target on the stock, down from $6,800.00.
• 4/8/2026 – Booking had its “strong-buy” rating reaffirmed by Tigress Financial. They now have a $260.00 price target on the stock, up from $244.00.
• 4/8/2026 – Booking had its price target raised by Tigress Financial from $244.00 to $260.00. They now have a “strong-buy” rating on the stock.
• 4/8/2026 – Booking had its “buy” rating reaffirmed by DA Davidson. They now have a $240.00 price target on the stock.
• 4/7/2026 – Booking was downgraded by Weiss Ratings from “buy (b-)” to “hold (c+)”.
• 4/7/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 4/1/2026 – Booking had its price target lowered by Wells Fargo & Company from $218.24 to $215.08. They now have an “equal weight” rating on the stock.
• 3/29/2026 – Booking was downgraded by Wall Street Zen from “buy” to “hold”.
• 3/21/2026 – Booking was upgraded by Wall Street Zen from “hold” to “buy”.

Booking Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, June 30th. Shareholders of record on Friday, June 5th will be given a dividend of $0.42 per share. The ex-dividend date is Friday, June 5th. This represents a $1.68 dividend on an annualized basis and a yield of 1.1%. Booking’s payout ratio is presently 22.11%.

Insider Activity at Booking

In other news, Director Vanessa Ames Wittman sold 1,125 shares of the firm’s stock in a transaction on Friday, April 17th. The shares were sold at an average price of $192.00, for a total value of $216,000.00. Following the sale, the director owned 16,050 shares in the company, valued at approximately $3,081,600. This trade represents a 6.55% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Glenn D. Fogel sold 16,726 shares of the company’s stock in a transaction dated Wednesday, April 15th. The shares were sold at an average price of $185.36, for a total transaction of $3,100,331.36. Following the transaction, the chief executive officer owned 298,174 shares in the company, valued at approximately $55,269,532.64. The trade was a 5.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 59,626 shares of company stock valued at $10,314,979. 0.16% of the stock is owned by insiders.

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.